Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Who is Optima Graphics (and Why are We so Darn Shy)?

Who is Optima Graphics (and Why are We so Darn Shy)?

We Work Hard at Not Getting in the Way

Who is Optima Graphics? It’s simple, we are the wholesale graphics supplier to the trade show industry that helps you retain customers and grow your business. It sounds so mundane, but we listen to you, stay out-of-your-way, break the rules, provide you more time to sell, bring experience to your project and much more. Our behind-the-scenes business philosophy keeps your brand upfront with trade show consumers and keeps our brand out-of-sight. Think of Optima as an extension of your business, your own private factory. You sell exhibits, and we make sure you get those repeat sales from your client. Call us shy? I don’t know, some may refer to this approach as shymart. After all, you’re better at what you do, leaving us to focus on one thing — custom graphics.

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Exhibit Specials in May and June

Exhibit Specials in May and June

It’s time for a Miracle or perhaps just a little MOR. In May and June, every Magellan Miracle, MOR, and Mirror kit is on sale. Save 10 percent on these already affordable portable hybrid displays. Choose from (24) 10 x 10 and 10 x 20 inline displays.

What’s not to like about these Classic Displays:

* Lightweight Aluminum Frame
* Easy Knob-assisted Assembly
* Large Format Tension Fabric Graphics
* Reusable Die-cut Foam Packaging
* Portable Roto-molded Cases with Wheels
* Counter, Pedestal, and Workstation Options

Click on the Exhibit Specials button in Exhibit Design Search to see the full assortment. The sale is effective immediately and runs through June 30, 2011. Have questions? Give us a call @ (866) 621-2100.

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Hiring a Project Manager  — The 10 Essentials:  Word on the Street — April 25th thru April 29th

What Did We Learn from the Recession: Word on the Street — April 11th thru April 15th

It’s Been Over Two Years. What Did We Learn?

I’m curious what we/you learned over the past two years about our industry, your business, and our customers? Here are my thoughts. Please share your thoughts as well.

First, it goes without saying that the last two years have been hard: on people, our industry, as well as our customers. But it sure feels like we are all much stronger in so many ways. Here is what I feel I’ve learned:

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SEGUE Sunrise Hybrid Display Animation

Our compliments to Mike Swartout, our Design Director, for another fantastic product animation. This time he put on his BIG BOY CREATIVE PANTS for the SEGUE Sunrise video.It’s excellent!

The SEGUE Sunrise Portable Hybrid is an affordable trade show exhibit designed as an alternative to a traditional pop up display. The aluminum frame assembles without tools using attached quick-turn knobs. The vibrant fabric graphics slot into the frame using a silicone edge beading.

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Hiring a Project Manager  — The 10 Essentials:  Word on the Street — April 25th thru April 29th

Word on the Street — April 4th thru April 8th

One Quarter Down . . . 3 to Go!

It’s hard to believe how quickly the first quarter flew by. But it did, and what an interesting first quarter it was. January was strong. February a little dicey. March was a monster! I am glad to report that the Q1 2011 was one of the best in Classic’s history. We owe it all to your hard work with your customers and to the positive attitude of the Classic team . Thanks so much!

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Exhibit Videos from Exhibitor 2011

ey all,

Just wanted to share with you a great little video of our booth in Las Vegas last week at Exhibitor 2011.

For those of you that could not attend, this really highlights the beautiful job the Classic crew did on the design and implementation this year. Thanks again to the entire Classic Exhibits, Exhibits Northwest, and Eco-systems Team for all your dedication and hard work.

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The Classic Exhibits Video — Who We Are!

For EXHIBITOR, we create this two minute video, which played on the monitor above the fireplace. Not only does it offer a summary of current designs, but it also does a terrific job of highlighting the core values, services, and personality of Classic Exhibits. We thought you might enjoy seeing it if you didn’t happen to attend EXHIBITOR this year.

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Hiring a Project Manager  — The 10 Essentials:  Word on the Street — April 25th thru April 29th

Word on the Street — March 28th thru April 1st

EXHIBITOR Show Follow-up

To those who attended EXHIBITOR in Las Vegas, I hope you had an enjoyable time.

This past month was exciting at Classic. I am delighted to announce that March will be the second largest sales month in Classic Exhibits’ history! Thanks to you, our distributors and friends, for your support, your orders. and for believing in our “Shared Success” philosophy.

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