Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Quadro Pop Up — FREE Monitor Promotion

Quadro Pop Up — FREE Monitor Promotion

Fall in Love: Quadro Pop Up FREE Monitor Promotion

Here’s a recent trend that may surprise you: Half of all Quadro Pop Ups orders include a monitor mount option. That’s true whether it’s a curve or a flat frame, or a Quadro S or a Quadro EO kit. Monitors have become a “gotta have” option for a pop up, and no system makes it easier than Quadro. It makes sense . . . we invented the monitor mount option for flat screen LCD’s and Plasmas for pop ups. In fact, the Quadro S Pop Up Display is the only frame that can handle as many as five monitors. Yes, FIVE!

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Update — When Your Bucket List and Your Job Converge (8/29/11)

Update — When Your Bucket List and Your Job Converge (8/29/11)

Happy Monday to you all. Hope your weekend was good.

Thanks to our wonderful production staff here at Classic and to our Project Manager, Edie Arambula, mine was much less stressful than it certainly could have been. Starting on Friday, I began an annual endurance/idiotic event called the Hood to Coast: a 200 mile run from Mt. Hood to Seaside on the Oregon Coast. And thanks to our great employees, I did not have to worry about work on my Bucket List Project that shipped while my team and I were running.

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When Your Bucket List and Your Job Converge: Word on the Street — August 15th thru August 19th

When Your Bucket List and Your Job Converge: Word on the Street — August 15th thru August 19th

Thursday, August 4 at 1 p.m.

I was returning to the office from a lunchtime doctor’s appointment when I got the call. The call came in on my cell phone and was from one of our newest and most consistent Classic Exhibits Distributors. To be honest, my first thought was, “Oh boy, I hope nothing went wrong on our recent project.” The owner normally doesn’t contact me on my cell. Usually their project management staff works directly with our Customer Service team.

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10 Basic Business Rules in a Broken Economy

10 Basic Business Rules in a Broken Economy

Two weeks ago, I wrote about the federal budget impasse and the inability of Congress and the President to negotiate a reasonable, intelligent, and non-partisan solution to the deficit. No doubt, you have your opinion about the final “deal,” one that is well-reasoned and not influenced by the talking heads and their simple solutions for complex problems sound bites. The market found it unsatisfactory, just as did Standard and Poor’s.

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Is The Great Recession (TGR) the New Normal?

Is The Great Recession (TGR) the New Normal?

I enjoy a challenge. Not a Darwin Award challenge or a Mexican Drug Cartel challenge, but a normal middle-class, just risky enough to be interesting kind of challenge. Three years ago, I thought that meant hiking the Appalachian Trail for a week or installing laminate flooring in three rooms or attending an extended family reunion and not passing judgment on my Appalachian cousins. They were manageable challenges, which had a start date and end date. Or, at the very worst, I could decide to opt-out mid-stream.

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Silicone Edge Graphics (SEG) as Wall Murals and Displays

Silicone Edge Graphics (SEG) as Wall Murals and Displays

To Classic Exhibit and ClassicMODUL Distributors

We all know that floor space is limited in most of your showrooms. Yet, you need a way to show the clean, uncluttered look of Silicone Edge Graphics (SEG). Here’s a solution. Chances are you have wall space available, or you’ve finally decided to replace that motel art you bought at the State Fair back in 1983. Exhibits Northwest Portland, a division of Classic Exhibits Inc., faced the same dilemma. They were getting requests for SEG displays and frames, but only had a 1 ft x 1 ft frame to show how SEG slotted into the ClassicMODUL aluminum extrusion frame. Clients kind of understood the concept, but only vaguely.

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When Your Bucket List and Your Job Converge: Word on the Street — August 15th thru August 19th

First-Timer Stories: Word on the Street — July 18th thru July 22nd

Stranger in a Strange Land

Three months ago, we embarked on a new relationship with an IT vendor, and it has been nothing short of stellar. The vendor, Convergence Networks, has quickly vaulted into one of our best relationships. because they are responsive, knowledgeable, and totally customer customer focused.

Last month, Convergence came to Classic Exhibits asking for our assistance. They had agreed to be the main sponsor of a business to business event organized by the Portland Business Journal. This would be Convergence’s very first trade show of any kind, which made their sponsorship commitment even scarier. Needless to say we were delighted to guide them through the maze that is trade shows.

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When Imitation IS NOT the Sincerest Form of Flattery

When Imitation IS NOT the Sincerest Form of Flattery

Under the Heading of “Are you friggin’ kidding me?!”

This week, we received a booth for storage, which is a service we offer through our Exhibits Northwest division. Like normal, we assembled it to determine if there were any issues. Now, here’s where it gets really interesting.

The display was built by ‘Blue” (and you know who I mean). Frankly, we have a great deal of respect for “Blue.” They have been market leaders for over 20 years in design, marketing, and product innovation. They know trade show marketing, and they know how to sell design. As a leader, you expect them to be trendsetters, not imitators. Certainly, you don’t expect them to copy iconic designs from other manufacturers. That wouldn’t make sense. They are “Blue,” and “Blue” doesn’t even acknowledge that there are other system manufacturers. But . . . I digress.

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