Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Is The Great Recession (TGR) the New Normal?

Is The Great Recession (TGR) the New Normal?

I enjoy a challenge. Not a Darwin Award challenge or a Mexican Drug Cartel challenge, but a normal middle-class, just risky enough to be interesting kind of challenge. Three years ago, I thought that meant hiking the Appalachian Trail for a week or installing laminate flooring in three rooms or attending an extended family reunion and not passing judgment on my Appalachian cousins. They were manageable challenges, which had a start date and end date. Or, at the very worst, I could decide to opt-out mid-stream.

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Silicone Edge Graphics (SEG) as Wall Murals and Displays

Silicone Edge Graphics (SEG) as Wall Murals and Displays

To Classic Exhibit and ClassicMODUL Distributors

We all know that floor space is limited in most of your showrooms. Yet, you need a way to show the clean, uncluttered look of Silicone Edge Graphics (SEG). Here’s a solution. Chances are you have wall space available, or you’ve finally decided to replace that motel art you bought at the State Fair back in 1983. Exhibits Northwest Portland, a division of Classic Exhibits Inc., faced the same dilemma. They were getting requests for SEG displays and frames, but only had a 1 ft x 1 ft frame to show how SEG slotted into the ClassicMODUL aluminum extrusion frame. Clients kind of understood the concept, but only vaguely.

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First-Timer Stories: Word on the Street — July 18th thru July 22nd

First-Timer Stories: Word on the Street — July 18th thru July 22nd

Stranger in a Strange Land

Three months ago, we embarked on a new relationship with an IT vendor, and it has been nothing short of stellar. The vendor, Convergence Networks, has quickly vaulted into one of our best relationships. because they are responsive, knowledgeable, and totally customer customer focused.

Last month, Convergence came to Classic Exhibits asking for our assistance. They had agreed to be the main sponsor of a business to business event organized by the Portland Business Journal. This would be Convergence’s very first trade show of any kind, which made their sponsorship commitment even scarier. Needless to say we were delighted to guide them through the maze that is trade shows.

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When Imitation IS NOT the Sincerest Form of Flattery

When Imitation IS NOT the Sincerest Form of Flattery

Under the Heading of “Are you friggin’ kidding me?!”

This week, we received a booth for storage, which is a service we offer through our Exhibits Northwest division. Like normal, we assembled it to determine if there were any issues. Now, here’s where it gets really interesting.

The display was built by ‘Blue” (and you know who I mean). Frankly, we have a great deal of respect for “Blue.” They have been market leaders for over 20 years in design, marketing, and product innovation. They know trade show marketing, and they know how to sell design. As a leader, you expect them to be trendsetters, not imitators. Certainly, you don’t expect them to copy iconic designs from other manufacturers. That wouldn’t make sense. They are “Blue,” and “Blue” doesn’t even acknowledge that there are other system manufacturers. But . . . I digress.

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Exhibit City News Article about Aluminum Extrusions

Exhibit City News Article about Aluminum Extrusions

Aluminum Extrusions Offer Few Limitations
Written by Exhibit City News
Thursday, June 30 2011

Not all aluminum extrusions are equal. Some have limited uses, flexibility and structural weight tolerance. But no matter what vision an exhibit designer has for the layout of the booth, there is an engineered aluminum extrusion that can help bring it to life.

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at the benefits, trends, and technology that make up this growing segment of exhibit design.

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Booths with Benefits Promotion

Booths with Benefits Promotion

The Summer of Love: Booths with Benefits Promotion

It wouldn’t be summer unless there was a kooky Classic Exhibits promotion. This year, we’re combining the late 60’s Summer of Love vibe with the more recent Friends with Benefits concept. OK, it’s a little odd. Actually, it’s a lot odd, but either way, someone is going to get lucky this summer.

Here are the details:

The promotion runs from 7/1/11 to 8/30/11.

Receive (1) FREE 22″ Monitor with the Purchase of a Sacagawea Portable Hybrid Display with the Workstation/Monitor option. Basically, we’ll give your customer a free monitor (a $165 value) just for ordering a Sacagawea display. Heck, they were probably going to order it anyway but now they’ll feel some extra love from you and Classic.

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