We love to share good news about Exhibit Design Search.
There’s a brand new gallery in EDS — Outdoor Display Products. This Optima Graphics gallery includes 11 popular outdoor products, such as Banshee, Kapow, Ridgeline, and Valet. There’s even a listing for Event Tents. As with many of the new features in EDS, the gallery was added at the request of several Classic Distributors. And the timing couldn’t be better with Spring at hand and Summer just a few months away. Our thanks to Gary Camarato at Optima for all his hard work on this gallery.
To make room for the Outdoor Displays gallery, we shifted Table Throws to the Banner Stand gallery, which has now been named Banner Stands / Table Throws. It contains the full selection from both categories.
Exhibit Specials and Red Tags
You may have noticed a “Red Tag” feature in EDS. About two weeks ago, we made it much easier to find our bimonthly Exhibit Specials. You could always find them in the Exhibit Specials Gallery. We’ve now added a visual “Red Tag” to the image whenever a product is on special. If the special includes a price discount, there will be a strike-through of the original price and a new red-line price. You’ll see the “Red Tag” specials both in the Exhibit Specials gallery and in the original “parent” gallery of the product(s). For example, select Visionary Designs inlines and islands and scroll down. You’ll see quite a few specials. These specials run through May 31.
Eco-Systems Sustainable Designs
Lastly, I want to give a pat on the back to Eco-systems Sustainable. Over the past two months, they have added lots and lots of new trade show display designs to the eSmart Display gallery. If you haven’t visited the gallery recently, I encourage you to take a stroll through their update offerings. Lots of cool designs whether your client wants an eco-friendly display or simply a modern hybrid design. We keep hearing from distributors that your customers are asking, “What’s new and fresh?” Take a look in the eSmart gallery.
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.
What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition.
Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.
Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.
You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.
The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.
To anyone interested in trade show marketing, Stephan’s article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.
If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.
Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:
For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).
Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.
For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.
Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.
Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?
A Trade Show Exhibitor walks into a bar and says to the bartender, “I’ve never been in a bar before, but a friend suggested I try the 20 x 20 Booth Space.” “That’s a very popular drink,” says the bartender, “especially with my regular customers.