‘s the Village that Matters: Word on the Street — Oct. 15th thru Oct. 19th

Trade Show Blog

It's the Village That Matters: Word on the Street -- Oct. 15th thru Oct. 19th

Word on the Street by Kevin Carty

Never have I hoped and prayed that a statement was truer!

You would have had to live in a cave not to hear the news this past week about Lance Armstrong. And those who know me well, know that I have always been a very passionate supporter of LIVESTRONG as well as Lance. To put it plainly, he is a hero of mine. But the reason, as the title of one of his book says, It’s Not About the Bike. Sadly, I am not sure he necessarily believes that statement, but that is another story. For me, it never was about the bike. It was about LIVESTRONG and the community of support within LIVESTRONG and all the work they do and have done over the years.

I received countless emails and phone calls over the past week asking if I was OK. Listen, I am disappointed in the man. But with age comes wisdom as they say. And especially in the past handful of years, I have come to realize that you can’t and shouldn’t ever put too much faith in Mankind. You will always be left with some disappointment and/or hurt.

But the organization, LIVESTRONG, has become more than Lance. Better said, it became more than Lance a longtime ago. Evidenced by Nike’s decision to drop Lance but maintain their unwavering support of LIVESTRONG. Kudos to Nike on both counts.

One particularly bothersome email to me read, “Have you received any flack for all the fundraising you did all those years for that cheater’s organization?” I decided not to respond, but let me say this, “No, you freaking idiot!”

The truth is, I am not only proud of the nearly $100K I have personally raised over the years, but also honored and thankful for the vehicle that LIVESTRONG provided me to raise money that went directly towards helping those who are and have been affected by this dreaded disease. Every year from 2002 through 2011, I was blessed to have the health and opportunity to ride “In Honor of” and/or “In Memory of” many friends and loved ones — and many of yours too.

Whether Lance, the man, ever comes to grip with this or not, he inspired something much greater than he even ever aspired to be personally. Unfortunately, as is often the case, it appears his own pride and strive for personal greatness caught up with him. My only hope is that the humility he felt back in 1996 when he was first diagnosed is something he can still find inside himself. It would help him on a human level more than he might remember.

But the organization, the Village that is LIVESTRONG still stands strong and hopefully will continue to.

In the end, YES I am disappointed like anyone who lifts another person up to a very high pedestal only to see them fall in disgrace. It does suck, but it’s only to be expected when you think about it.

To the other 40 or so who sent me messages last week,  thanks for “getting it.”

LIVESTRONG! And thanks for reading something entirely non-trade show related. 🙂

https://bottomline.nbcnews.com/_news/2012/10/19/14551552-livestrong-celebrates-successes-but-faces-crossroads?lite

Kevin Carty
https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a

Filter by Category

Filter by Year

Recent Posts

What Cats Can Teach Us About Trade Shows

We are a nation devoted to pets, whether they’re on the farm or in a purse. They learn from us, but we learn from them as well. The other day while watching Animal Planet with a cat in my lap, one on the sofa, and another puking upstairs ( it sounded like the world’s worst ventriloquist), I realized that we could learn a thing or two about trade show marketing from our feline companions.

Who is Our Biggest Trade Show Competitor?

Recently, I’ve been on the road, visiting Classic Distributors in the Midwest and South. We chat about industry trends, new products, and challenges in their market. Occasionally, they will ask me about competitors. That’s a topic, to be honest, that makes me uncomfortable.

The 3 Essential Trade Show Marketing Questions

These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.

What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.

Best & Biggest Convention Centers in the US for Trade Shows

What are the biggest and best convention centers in the United States? And does overall size and location matter when it comes to a convention center? Unless you’re a trade show nerd (like me), you’ve probably never wondered if the Las Vegas Convention Center is bigger than McCormick Place in Chicago. Or if the Orange County Convention Center is in FL or CA?

People’s Almanac of Trade Show Knowledge

We all love working with an informed client about trade shows and trade show marketing. They ask our advice. We give it. Sometimes we state facts. Sometimes we offer opinions. And sometimes, we should send them to an expert.

Life as a Traveling Sales Representative

Snake Oil Salesman or Snake Charmer. The traveling salesman has always had slightly negative, slightly shady reputation. If you’ve ever seen The Music Man, particularly the opening scene on train, you’ll know what I mean. I would like to think business has changed from the days of the “snake oil salesman” to what we now refer to as a “manufacturer’s rep.

10 Online Tools for Classic Exhibits Distributors

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry. 

Why Small Businesses Fail to Grow by Jay Goltz

Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.

Top 12 Trade Show Bad Habits

All animals, humans included, are creatures of habit. We learn how to survive, then follow those routines day after day. Trade shows are no different. Exhibitors and attendees find their safe space and get comfortable: same shows, same people, same message.

Your Trade Show Marketing in 2026

When it comes to trade shows, many exhibitors don’t have a detailed plan on how to market their company. They purchase a display, which they think is the key to a successful show. Your exhibit may be the star of the show but it’s only one element in a comprehensive strategy.

IMEX America Hosted Buyer Lounge (Condensed Version)

IMEX America 2025 brought together 17,633 participants, including more than 6,000 buyers from 75 countries, reinforcing the event’s position as a high-value marketplace for the global meetings industry. At the center of this ecosystem was the CORT Events’ Hosted Buyer Lounge, designed as a dedicated environment.

40 Weird Things You Do @ Trade Shows

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.