Classic Exhibits and the Experiential Marketing Summit

Trade Show Blog

Experiential Marketing Summit (EMS) is one of my favorite events.

The content is AMAZING! Brands that come to EMS are not just representative of the best of the best but also come ready to engage with others.

At the same time, everything is intimate in size and very accessible.

So why doesn’t Classic Exhibits have a booth at EMS? That’s a very fair question. 😊

We Did Exhibit at EMS

Classic participated as an EMS exhibitor in the past, and it was great. But it also created uncomfortable conversations… while still providing good leads.

Why uncomfortable conversations? As you know, Classic does not sell direct. Countless times, we would engage Brand “X” in a productive dialogue in our booth… and then we would ask where their marketing office was located so we could connect them with one of our Distribution Partners. Now insert the previously mentioned “uncomfortable pause.” It was then followed by a deflated, “so we cannot work directly with you and your team?”

After explaining more, they understood and were willing to connect with a Classic Distributor Partner, but the energy and enthusiasm of the end-user wasn’t as palpable. I would say “bummer” often described the end-user’s mood.

We Encouraged Others to Exhibit

Starting last year, we opted NOT to exhibit at the show, but rather heavily encourage our Exhibit House Distributor Partners to consider exhibiting. Many of which have taken our advice and will exhibit at EMS.

That “direct” connection with the audience at the Experiential Marketing Summit made so much more sense frankly… and has reaped great rewards.

So even if you are not exhibiting, I encourage you to consider sending 1 or 2 of your company’s representatives to this event. Like I said before, the content is AMAZING, and the engagement with top brands is invaluable.

Let us know how we can assist you with any EMS-related project opportunities.  

Thanks and good luck to everyone attending in the Experiential Marketing Summit!

— Kevin Carty (kevin@classicexhibits.com)

Who We Are

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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