Cognitive Dissonance is the mental discomfort experienced when holding two or more contradictory beliefs or behaviors, leading to efforts to justify your actions.

Cognitive Dissonance & Modular Wall Systems
You’ll find the Gravitee assembly video below either intriguing… OR objectionable. We’re OK with either response. Reasonable people can disagree, even on something like modular wall systems.
If you have assembled a Gravitee One-Step Exhibit (either as a purchase or a rental), you know it’s unlike any other wall system. There are no loose connectors. Just two corners (one adjustable). And the panels attach seamlessly to ClassicMODUL extrusions and SuperNova lightboxes.
Simple But Not Simplistic
Gravitee has the same design flexibility as other modular wall systems, but with only four extrusions and three connectors. Meaning, it doesn’t require a dedicated stockroom for misc. parts.
Mostly importantly, it’s cheaper to own. It assembles faster than other modular wall systems. Much faster. And the attached connectors stay attached after the show.
In case you think we’re idiots. We know that many of you have already invested in a rental modular wall system, and you need to maximize that investment. We get it. However, if you are considering starting a rental inventory, then consider Gravitee.
If your client wants to own their modular exhibit, then Gravitee is the ideal choice.
About Classic Exhibits
For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America.
Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.comm and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.
Simple But Not Simplistic