New exhibitors often experience sticker shock when they see the price of a trade show display. And it’s hard to blame them. They’re accustomed to identical widgets flowing from an assembly line with economies of scale prices.
Except for imported portables, trade show exhibits are not widgets. Most are built to order, even if it starts from a pre-existing design. At Classic Exhibits, for example, every display is “made-to-order.”
The wide range of prices can also be confusing, even for 10 ft. inlines. Your client may ask, “What’s the difference between a 10 x 10 display at $3500 and another at $23,000?” The easy answer is design, complexity, materials, packaging, and accessory options, but without visuals it can still be perplexing.
12 Price Ranges
Below are 12 price ranges, starting at $3K and ending at $24K. In each range, there are three design examples from Exhibit Design Search, so 36 total. These are meant to be representative, not comprehensive since EDS has over 300 10 ft. kits. No rental designs were included. That would have created more chaos than a 5-year-old after two glasses of Mountain Dew.
The descriptions are generalizations, not specific features for every exhibit.
Range: $3000-$4000
Portable display backwalls with fabric graphics, stem lights, and rolling cases or carrying bags.
SYK-1034 | $3692 VK-1905 | $3499 X1 8 ft. | $3877
Range: $5000-$6000
Portable and portable hybrid displays with workstations/counters, stem lights, fabric and direct print graphics, and roto-molded case(s) with wheels.
SYK-1016 | $5843 
VK-1120 | $5854 VK-1912 | $5199
Range: $7000-$8000
Upscale portables with counters/workstations, monitor mounts, stem lights, and floating graphics or LED lightbox with tension fabric graphic.
SYK-1033 | $7954 VK-1233 | $7499 VK-1968 | $7999
Range: $9000-$10,000
Sustainable and elegant portables with monitor mounts, shelves, counters/workstations, and stem lights or LED lightbox with large monitor mount and backlit graphics.
ECO-1050 | $9945 SYK-1044 | $9098 VK-1977 | $9190
Range: $11,000-$12,000
Modular exhibits with shelving, literature, counter and monitor options, along with backlit and stem light choices.
VK-1318 | $11,600 VK-1319 | $11,520 VK-1362 | $11,050
Range: $13,000-$14,000
Custom modular and sustainable exhibits with stem light and backlighting options, shelving, locking storage, direct print and fabric graphics, and monitor/iPad mounts.
ECO-1116 | $13,450 GK-1009 | $13,553 VK-1961 | $13,395
Range: $15,000-$16,000
Modern custom modular and custom exhibits with downlighting/backlighting, shelving, locking storage, and large monitor mounts.
ECO-1015 | $15,900 VK-1340 | $15,550 VK-1974 | $15,995
Range: $17,000-$18,000
Contemporary custom, modular, and sustainable exhibits with modular counters, shelving, monitor mounts, shelving, multiple lighting options, and customized accessories.
ECO-1098 | $17,611 GK-1001 | $17,696 GK-1012 | $17,808
Range: $19,000-$20,000
Upscale custom, modular, and sustainable exhibits with shelving, lightboxes, closet storage, and reception counters.
GK-1017 | $19,259 VK-1359 | $19,810 VK-1366 | $19,615
Range: $21,000-$22,000
Elegant custom, modular, and sustainable exhibits with storage, monitor, shelving, monitor, and lighting options including backlit and halo lit logos.
ECO-1091 | $21,164 ECO-1123 | $21,225 VK-1354 | $21,750
Range: $23,000-$24,000
Customized exhibits with stylized counters and a broad range of graphic, A/V, lighting, and accessory options.
GK-1003 | $23,913 VK-1322 | $23,700 VK-1363 | $23,470
The Classic Exhibits Distributor Network
Successful trade show marketing doesn’t happen by accident. There’s always a strategy and a plan. The key is identifying the right strategy and executing the right plan. For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers.
The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.