Great Marketing Or a Sign of Desperation?
I’ve seen a lot of promotions this week that left me wondering if the ads are brilliant marketing or a desperate attempt to pay creditors.
In any marketing campaign, you want to create an appealing offer that entices buyers to act, but your customers shouldn’t smell smoke — like there’s a fire sale in progress.
Variety is the Spice of Life
How many times have we heard that? For me, it is something I truly believe both in business and in my personal life.
Earlier today, I watched a great online seminar by Malcolm Gladwell who, as many of you know, is someone I admire greatly. In this video, Malcolm speaks about Howard Moskowitz, the man who revolutionized the way the food industry looks at and delivers its products to consumers. And I mean revolutionized!
This week, I’d like to share an online article. The article struck a chord with me because it addresses “Value.” In nearly every face-to-face meeting I’ve had over the past 12-18 months with distributors, suppliers, and co-workers, they have asked me how I define and sell value in a market dominated by price.
When apples are being compared to apples, especially in a price-driven market, how do I, as a salesperson, differentiate myself from the competition?
Well, I don’t know about you, but this has been a very long week. That’s not to say it’s been a “bad” week . . . just long. Whenever airplanes, airports, and airlines are involved . . . . well, you know.
I was in Atlanta much of the week. The Randy Smith Memorial Golf Classic was on Monday. What a great event as always. Kudos to Rich Johnson, Jim Wurm, and Ted Petersen and their whole team for putting on another successful and fun event.
The same can be said for us at Classic. We cannot succeed without the help and support of our key vendor partners. They provide the frosting for all the beautiful exhibits we create on behalf of our distributors. Companies like Optima Graphics and Brumark Flooring are critical to making a Classic, well . . . a Classic!
Content is KING!
This week was a travel week for me. I was fortunate to see new customers as well as some great existing customers/friends.
The standout day this past week was easily Wednesday. That was the day I attended an Open House hosted by one of our customers.
I have been to quite a few Open House Events in my 15 years of doing this. Many hosted or organized by folks who are reading this blog. Honestly, there are a few that I end up leaving and feeling “that was so close, but it was missing something . . . and I can’t seem to put my finger on it.”