If you’ve ever visited us in Portland, you know that we always treat you to lunch at Bob’ Red Mill. Bob’s Red Mill packages whole grain products, such as oatmeal, beans, bread mixes, etc., for supermarkets in North America and around the world. You may not recognize the name, but the next time you visit your local supermarket, head to the “healthy foods” section and you’ll see Bob’s Red Mill products in clear cellophane bags. They also happen to have a restaurant and company store on International Way.
Two weeks ago, I wrote about the federal budget impasse and the inability of Congress and the President to negotiate a reasonable, intelligent, and non-partisan solution to the deficit. No doubt, you have your opinion about the final “deal,” one that is well-reasoned and not influenced by the talking heads and their simple solutions for complex problems sound bites. The market found it unsatisfactory, just as did Standard and Poor’s.
Classic Exhibits, ClassicMODUL, and Exhibits NW will be closed on Monday, July 4th.
We’ll be back on Tuesday, assuming the rare sunny weather in the Northwest hasn’t adversely affected us. For some, just seeing the rare fireball in sky is enough to create a dangerous shopping frenzy for tomato plants at local nurseries.
Plus, we get a little dizzy and confused from too much vitamin D.
Wishing you a Safe and Happy Fourth of July Weekend!
Beginning in mid-July, Classic Exhibits and ClassicMODUL will run a series of banner ads in the ExhibitorOnline weekly e-broadcast. Most of you receive this email every Thursday or Friday from EXHIBITOR Magazine.
We’ll showcase a new banner ad each week (for 18 weeks). We decided to mimic the Urban Dictionary, but with exhibit industry terms and definitions. We call it the Urban Exhibitionary. To prime the pump, we reached out to some industry friends for ideas, and some of their clever definitions are listed below, but this is merely the first step to creating a comprehensive exhibit dictionary. We want your witty ideas and would love to use the best ones in the ads.
While on a business trip this week, I bought Inc. Magazine (June 2011) to read on the plane. Oddly enough, on page 35 there was an article, a column actually by Norm Brodsky, about the trade show industry. I thought I’d share, although it doesn’t cast a flattering light on our business. Here’s the first paragraph as a preview . . .
Who is Optima Graphics? It’s simple, we are the wholesale graphics supplier to the trade show industry that helps you retain customers and grow your business. It sounds so mundane, but we listen to you, stay out-of-your-way, break the rules, provide you more time to sell, bring experience to your project and much more. Our behind-the-scenes business philosophy keeps your brand upfront with trade show consumers and keeps our brand out-of-sight. Think of Optima as an extension of your business, your own private factory. You sell exhibits, and we make sure you get those repeat sales from your client. Call us shy? I don’t know, some may refer to this approach as shymart. After all, you’re better at what you do, leaving us to focus on one thing — custom graphics.
