I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles.
If there was an exhibit and event thermometer measuring the hot and cold temperature of the industry, it would go from subzero to boiling hot several times a year.
Now before you think this is just my opinion, let me qualify it.
A few weeks ago, Rich Johnson (one of the founders of the RSMGC) asked me if I would serve on the board of The Randy Smith. Obviously I accepted. I have been a loyal fan and supporter for 11 years. The Randy is a non-political group of industry folks who provide emotional and financial support to other industry people who have fallen on difficult times.
People like to have a drink, especially when a vendor comes around and asks “Do you want to go to happy hour?” Of course, you do. From the vendor’s point of view, it buys some extra time with the customer, puts them in a decent mood, and most of all spreads some goodwill
Snake Oil Salesman or Snake Charmer
The traveling salesman has always had slightly negative, slightly shady reputation. If you’ve ever seen The Music Man, particularly the opening scene on train, you’ll know what I mean. I would like to think business has changed from the days of the “snake oil salesman” to what we now refer to as a “manufacturer’s rep.
It was Better Back When (Except When It Wasn’t)
The trade show market seems to be back, maybe not with a vengeance, but certainly with a nice steady fire. (Yes I know all the fire comments are coming — but hey, I asked for it.) Classic Distributors haven’t complained recently about business, but they have all said, “It’s good, but still not like the old days.”