Are you a current or former manager in a retail business? Do you work in a clothing, shoe, or discount store? Are you managing an electronics, jewelry, or specialty shop? Stand proud. Chances are you don’t get much respect, but you should.
P5D (Past Five Days) has been a permanent feature on Classic Exhibits website, and on all distributor versions of Design Search, since September 19, 2006. Over that time, we’ve made multiple incremental improvements. Today’s improvement is anything but incremental.
Introducing the “New and Improved” ClassicMODUL website (www.classicmodul.com). By far, the BIG BIG BIG improvement is to the “Our Line” section. There are now detail drawings of every extrusion and accessories. The products are organized into categories, and you can download DXF files for each one. In addition, there is now a search tool so you can find exactly the item you want in a flash. There are several other upgrades which you’ll have to discover on your own.
The exhibit rental business is booming. That shouldn’t surprise anyone. Exhibitors, both large and small, are looking for cost-effective ways to maintain their exhibit marketing on tight budgets. Renting a display makes sense for a variety of reasons, including cost, flexibility, storage and handling.
Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, who are immersed in graphic design issues everyday. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their days immersed in graphic design issues. They understand the nuances and the trends. They remind me that this color text on that background is unreadable and that I’ve created visual clutter and confusion in my effort to say and show too much. If I ask them to add a “star burst” with a price, they guide me to a more contemporary solution that doesn’t reek of 1980’s clip art.
Tracy Lindsay, a Classic Exhibits distributor, created the following video highlighting the Perfect 20 Portable Hybrid Display. In the video, she walks you through the P20 exhibit her client purchased in February and highlights the benefits and features of the system.