I can already hear the chuckles and see the smirks. Anyone who knows me, knows it would be a stretch for me to be chosen as a forward or center on any basketball team. I barely qualify as a guard on most middle school teams. But this is not about me. It was inspired by an article in The New York Times about the unloved small car trio of the Pinto, Vega, and Gremlin (Import Fighters? No, Just Punchlines).
The Cheapest
Anyone who sells a product or provides a service will invariably get asked at some point, “Why aren’t your prices lower?” That’s a tough question because the answer isn’t always what the questioner wants to hear. Frankly, everyone thinks everyone else charges too much. It’s the nature of buying and selling.
At Classic Exhibits, we get asked that question from time to time. Typically, it’s by a distributor who’s competing against an online display site like www.sittinginmybathrobe.com or www.10percentmarginsrule.com. Their prices are cheaper, sometimes significantly cheaper on basic products like pop ups, banner stands, etc.
We could apologize . . . but we won’t. We’re not selling products of similar quality and design or offering the same “take it or leave it” service. So, why are our prices our prices?
Your EDPA VIP Pass Courtesy of Classic Exhibits Inc.
Access 2011 in Las Vegas
Be sure to enter the discount code “seVIP11.” Please visit us in the EDPA Product Showcase to see examples of SEG aluminum extrusions and iPad counter solutions. Kevin Carty, Jim Shelman, Reid Sherwood, and Mel White will be attending the event.
The Winners of the “Seek Reid” Promotion
Congratulations to the winners of the “Seek Reid” promotion who found our furry fiend in Exhibit Design Search at VK-5075, a 20 x 20 island. Their names were chosen randomly from all the correct entries.
Gary Camarato, Optima Graphics
Chuck Michel, ELITeXPO
Gary and Chuck won Amazon Kindle Fire Tablets.
EDS Changes and Enhancements:
Magellan Hybrid Specials
Hold on to your dentures Grandma! We discounted 15 upscale Magellan Hybrid Designs — 15% off msrp. This is a first. We’ve never offered a 15% discount on hybrid displays before.
And these aren’t your ho-hum, get me a rocking chair displays. They’re the trade show equivalent of Thanksgiving, Christmas, Hanukkah, and New Years Eve in one amazing package! Get that mistletoe ready because you’ll want to kiss us every time you show a customer one of these sweet deals.
What Can I Do to Increase Traffic to My Booth?
I get asked this a lot. I explain the importance of selecting the right show, meticulous pre-show planning, careful graphic messaging, and booth sales training. They nod and say “Yes,” “Uh huh,” “OK,” and “Of course!” But I’m no fool. I can hear their disappointment and reluctance. All that takes time, energy, planning, and a dash of creativity. In other words, it’s too much work.