Banner Stands (cheap, attractive, but not always reliable): Tara Reid, Andy Dick, Paris Hilton, Lindsay Lohan
Custom Exhibits (talented, larger than life, mostly professional but occasionally temperamental): Meryl Streep, Orson Welles, Dame Judi Dench, Aretha Franklin
Overhead Tension Fabric Signs (highly visible and stretched tight): Joan Rivers
Pop Up Displays (versatile, portable, and over-exposed): Hannah Montana, Jonas Brothers, John Mayer, Jennifer Aniston
Modular Exhibits (adaptable, upscale, but not custom): Denzel Washington, Anne Hathaway, Jimmy Stewart, Christopher Walken
Hybrid Exhibits (lightweight, re-inventing, contemporary): Johnny Depp, Robin Williams, Madonna, Tom Hanks
Green (eco-friendly but pushy): Ed Begley Jr., Al Gore, Sheryl Crow
Aluminum Extrusion Systems (durable, versatile, supporting role): Keith Richards, Alfre Woodard, John Tuturro, William H. Macy, Vivian Vance and William Frawley
Homemade Cardboard Display (barely functional, always tacky): Tom Arnold, Jon and Kate Gossling (but not the kids), Omarosa, Carrot Top
Vinyl Hanging Signs (last resort, unstable): Screech (Dustin Diamond) from “Saved by the Bell”
As you can imagine, pop up displays have secrets. Most are positive and life affirming. Others are tragic and very sad. Typically we don’t share our stories with humans, but as a group we’ve decided it’s about time these secrets are revealed in the hopes of improving the lives of all pop ups.
Last Minute Preparations for TS2 We all go to a lot of tradeshows and events, right? After all, we are the industry professionals. We are the ones who exhibitors rely on to take care of all their needs and to make sure all their “i’s” are dotted and...
Your graphics provider has it pretty easy. After all, you do all the work. You create print ready files, follow the rules for good output, and double-check everything to make sure you get what you expect from the process. All the graphics people have to do is push a button, right? Here are some tried and true tips to assure your graphics provider rewards you with the PIA (Preferred Ideal Account) status you deserve.
Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, who are immersed in graphic design issues everyday. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their days immersed in graphic design issues. They understand the nuances and the trends. They remind me that this color text on that background is unreadable and that I’ve created visual clutter and confusion in my effort to say and show too much. If I ask them to add a “star burst” with a price, they guide me to a more contemporary solution that doesn’t reek of 1980’s clip art.
