‘re More Than You Think We Are: Word on the Street — Nov. 5th thru Nov. 9th

Trade Show Blog

We're More Than You Think We Are: Word on the Street -- Nov. 5th thru Nov. 9th

Word on the Street by Kevin Carty

Unique Projects

For the past two years, Classic Exhibits has pursued “alternative” markets such as retail, environments, events, etc. with our distributors. Our CNC production capability, skilled workforce, and ClassicMODUL aluminum inventory make these natural fits. This week, I want to share pictures and a video that show some of those projects. It’s our hope, quite selfishly, that your view of Classic will broaden.

Those distributors who have visited us or have attended Shared Knowledge University have a deeper appreciation for our design and production capabilities. We don’t talk about it much . . . but we love the non-trade show projects you send our direction.

Last fall, we worked with a Classic distributor on the East Coast on a studio set for a CBS affiliate. Oddly enough, the show, “My Window w/ Kristi Miller,” broadcasts in Central Oregon. They filmed while we built the space. Here is a cool time-lapse video of that installation

httpv://www.youtube.com/watch?v=x-4BgaXqTUM

Below is a photo gallery of some recent trade show and non-trade show projects. You’ll see cool pictures from an installation for a sporting goods chain store. We produced the framework for the large format SEG fabric graphics for this permanent installation. It turned out fantastic!

There’s a dynamic island we did with Durham Displays for her client Perfect Equipment. Great blend of custom wood fabricated elements, double deck, and large format custom Aero structure on the  perimeter.

In addition, you’ll see several other projects for a well-know athletic shoe and apparel company.

[nggallery id=11]

EDPA Access 2012

As a reminder, EDPA ACCESS is around the corner. For those who are attending this event in Palm Springs, CA, you know that one of the best parts of the event is the “Not-So-Silent Auction.” Please take a few minutes to review the list of auction items currently available.

https://access.edpa.com/silent-auction/

Not to brag, but Classic Exhibits may have the most exciting item on the auction block!?!? Stay tuned . . . and more importantly, bring your checkbook as I am sure our auction item will end up raising BIG BUCKS for this incredible foundation. A little hint — it involves Palms, Parcheesi, and Patron Tequila. 🙂

Have a great weekend and Thanksgiving week ahead.

Classic Exhibits will be closed on Friday.

Kevin Carty
https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a

[subscribe2]

 

Filter by Category

Filter by Year

Recent Posts

The 3 Essential Trade Show Marketing Questions

These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.

What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.

Best & Biggest Convention Centers in the US for Trade Shows

What are the biggest and best convention centers in the United States? And does overall size and location matter when it comes to a convention center? Unless you’re a trade show nerd (like me), you’ve probably never wondered if the Las Vegas Convention Center is bigger than McCormick Place in Chicago. Or if the Orange County Convention Center is in FL or CA?

10 Online Tools for Classic Exhibits Distributors

At a recent Shared Knowledge University, we reviewed ten online tools available to all Classic Exhibits Distributors. The attendees told us that these tools are invaluable to their sales, marketing, and customer service teams and are unique within the exhibit industry. 

Why Small Businesses Fail to Grow by Jay Goltz

Excerpt from the “Art of Running a Small Business.” Many, if not most, Classic Exhibits distributors fall into the small business classification as defined by the Small Business Administration. Small businesses have challenges that larger businesses do not.

Top 12 Trade Show Bad Habits

All animals, humans included, are creatures of habit. We learn how to survive, then follow those routines day after day. Trade shows are no different. Exhibitors and attendees find their safe space and get comfortable: same shows, same people, same message.

Your Trade Show Marketing in 2026

When it comes to trade shows, many exhibitors don’t have a detailed plan on how to market their company. They purchase a display, which they think is the key to a successful show. Your exhibit may be the star of the show but it’s only one element in a comprehensive strategy.

IMEX America Hosted Buyer Lounge (Condensed Version)

IMEX America 2025 brought together 17,633 participants, including more than 6,000 buyers from 75 countries, reinforcing the event’s position as a high-value marketplace for the global meetings industry. At the center of this ecosystem was the CORT Events’ Hosted Buyer Lounge, designed as a dedicated environment.

40 Weird Things You Do @ Trade Shows

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.

Why Are Companies So Bad at Trade Show Marketing?

Some companiees will hint at it. Then there are the ones who are honest. They simply don’t understand trade show marketing. That’s not surprising. It’s rarely taught on the undergraduate or graduate level. At best, it’s mentioned in passing in a marketing textbook.

10 Things Zombies Can Teach Us About Tradeshow Marketing

Single-minded Focus. You may not appreciate their all-consuming desire to eat your flesh, but they are committed to the task. They let nothing get in their way, except an ax to the brain. Your next trade show will be wildly successful, if you make it a priority, not an afterthought.

10 Things To Ask When Renting Trade Show Furniture

Selecting trade show rental furniture is a critical step in your exhibit planning timeline and it should happen well before your move-in. Ideally, you’re confirming your exhibition rental furniture several weeks (if not months) in advance.