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For many companies, trade show sponsorships can elevate a brand’s visibility by creating touchpoints at the event and visibility beyond their physical exhibit footprint. In this article, we’ll discuss how trade show and event sponsorships can improve awareness, booth traffic, engagement, and lead generation.
When it comes to trade show logistics, ego and ignorance are expensive. Yes, you’ll learn from your mistakes over time, but you’ll waste considerable time and money along the way. An experienced exhibit partner can assist with design, production, packaging, and shipping.
Build a winning trade show marketing plan with this 6-month timeline. Learn what to do before your event to maximize leads and ROI.
In a world dominated by digital marketing, social media, email campaigns, and online advertising, trade shows remain one of the most effective marketing tools available to businesses in Minnesota and the Upper Midwest.
Discover the top trade show technology trends for 2027 to create engaging booths, generate more leads, and improve event ROI.
Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”
Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.
The trade show and event industry relies on a standby workforce that’s needed to move events in and out of our convention venues. Labor unions provide a ready source to fulfill that need.
Selecting the...
The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.
Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.
It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.
As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.
Congratulations! You won the trade show planning lottery. While it may seem like a massive task, it’s neither overwhelming nor all-consuming. The key is to have a checklist.
Everyone who has ever been asked to research their exhibit choices has had a very similar experience. Knowing what to expect, how to narrow your choices, and who can assist you in this process will make buying your exhibit more manageable — and maybe even fun!