Trade Show Tips to the Beat of the 1990s

Trade Show Blog

1990s

The Keys to a Successful Trade Show:  Staying Fit

Advicertainment by M. Christine Delea

As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.

Remember that your team worked hard to prepare for this trade show. You ended up on imaginative roads that regular workdays often don’t inspire. The pressure of a looming trade show got your office brainstorming on that wonder wall board more intensely than you have in months. Give me one reason why you would let all of that hard work be for naught.

Resolve to be your best, which means staying healthy at the show. That recirculated air is working against you, but you can beat it. This is how we do it.

No Scrubs

TLCIf you are not washing your hands regularly, break from the old routine and become a little OCD about your hands. Wash throughout the day with regular soap for as long as it takes you to sing the Alphabet Song in your head as you scrub.

Get up early every morning and stretch for a few minutes. Take a few deep breaths (good exercise for your lungs) and resolve to swim in the hotel pool before you go to the show, stroll around the grounds after lunch, and/or get to the workout room where you are staying before you go to sleep. Don’t linger after meals. Skip dessert and take the stairs up to the social event you need to attend.

So Smooth

Carry your water bottle everywhere. Stick with fresh foods as much as possible — salads and fruit/cheese/nut plates will keep you full and energized. Need to indulge? Try a smoothie with a boost of Vitamin C.

Get enough sleep. This will help you stay physically fit as well as mentally sharp. When a colleague calls your room at midnight to ask you to join the fun at the bar, (politely) say that you ain’t going nowhere and go back to sleep. You can always call them at 6:00 am and see if they want to join you for a swim!

On that last night, click up your heels and have a little fun dancing to the hits of the 1990’s. It’s hammer time!

Posts in the Series:

**********************************************

About Classic Exhibits

Classic Exhibits has been designing and building trade show exhibit solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. With over 250 Distributor Partners throughout North America, there’s a Classic representative near you.

Contact us today whether you need a durable 10 x 10 display built to last, a rental display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.

Filter by Category

Filter by Year

Recent Posts

Trade Show Logistics Checklist: Shipping, Storage, and Installation

When it comes to trade show logistics, ego and ignorance are expensive. Yes, you’ll learn from your mistakes over time, but you’ll waste considerable time and money along the way. An experienced exhibit partner can assist with design, production, packaging, and shipping.

How to Design a Trade Show Booth to Attract Attendees

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

Why You Should Buy a High-Quality Banner Stand

Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Trade Show Tips to the Beat of the 2000s

It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.

Trade Show Tips to the Beat of the 1980s

What do customers want? It’s not complicated. They expect you’ll be good to them. How you respond makes all the difference, and saying and showing them that I’ll be good to you sets the right tone. However, even when you are paying attention and putting customers first, unexpected things can and will happen. Being human means that errors will occur.

Trade Show Tips to the Beat of the 1970s

Taking care of business means taking care of your customers. Giving them your time and attention and always being courteous. It can all be done — or at least started — at trade shows. You want your customers to look at your booth and think that nobody does it better.