Design Monday — 560 Weeks and Counting

Trade Show Blog

DMEvolutionHeader

Design Monday…. 560 Weeks

It’s been 10+ years, starting with April 18, 2005. This week represents the 560th weekly Design Monday with over 1300 individual designs. During that time, we’ve missed a week here and there — usually on a holiday — but only 3-4 at most.

It started at EXHIBITOR 2005. We had a binder full of designs in our booth, and Mike Swartout doing renderings for distributors on the show floor. Time and again, distributors would say to us, “Oh, I didn’t know you did [fill in the blank] — customization, modular exhibits, hybrids, counters, etc.” So we said, “How do we show distributors who we are, not who they think we are?” The decision was made to send new designs to the Classic Exhibits Network each week. We chose Sunday because we wanted the email to be one of the first things distributors saw Monday morning.

Over the years, the templates have changed, and Eco-systems Sustainable Exhibits was added to the mix about two years ago.

Frankly, our discipline has been impressive. Week in and week out, we’ve sent you 2-3 new designs at 12 noon PST (3 pm EST) each Sunday. Most Design Mondays tap into the skills of designers, project managers, graphic designer(s), Kevin Carty, our Production Manager, and me. Not every design is a winner, but we’ve done OK and it’s always been a wonderful place to experiment and get your feedback.

If this seems like we’re patting ourselves on the back — we are. And you too. Many of the designs showcase your design requests and your consultative work with customers. Some are presented “as is” in Design Monday. Others serve to push concepts even further. Not everyone gets built, but that’s OK as well.

We’d like to think Design Monday has accomplished three things:

1. It made us a design leader,

2. It’s been HUGELY instrumental to our consistent year-over-year growth, and

3. It has served to bind us all closer together, via the designs and the blog.

While you may not read/review DM each week, you always know we’re here to assist you on your next project.

Here’s to Design Monday 122115! Have a very Happy Holiday.

–Mel White
mel@classicexhibits.com
https://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Filter by Category

Filter by Year

Recent Posts

Trade Show Sponsorship Ideas That Deliver Better Brand Visibility

For many companies, trade show sponsorships can elevate a brand’s visibility by creating touchpoints at the event and visibility beyond their physical exhibit footprint. In this article, we’ll discuss how trade show and event sponsorships can improve awareness, booth traffic, engagement, and lead generation.

Trade Show Logistics Checklist: Shipping, Storage, and Installation

When it comes to trade show logistics, ego and ignorance are expensive. Yes, you’ll learn from your mistakes over time, but you’ll waste considerable time and money along the way. An experienced exhibit partner can assist with design, production, packaging, and shipping.

How to Design a Trade Show Booth to Attract Attendees

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

Why You Should Buy a High-Quality Banner Stand

Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Trade Show Tips to the Beat of the 2000s

It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.

Trade Show Tips to the Beat of the 1990s

As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.