25 Classic Exhibits Tips - Day #2

Welcome Back!

Today, we stroll through the colorful history of our product names. We’ll even touch on the funky Classic Exhibits logo. Don’t scoff. It’s more interesting than you think.

Insight #6 — SEGUE

Six years ago, all SEG-type displays were in Visionary Designs. We got tired of searching for them in VD whenever you requested an SEG design so we created SEGUE. Obviously, the SEG in SEGUE stands for silicone edge graphics, but did you know that segue, like in a movie, means the transition from one scene to another? Or in our case, from one product line to another. Seamlessly.

Insight #7 — Sacagawea

I know it’s hard to pronounce, and I’m sorry. When we developed Sacagawea during the Great Recession, we wanted to continue an “explorer” naming system, like Magellan. It seemed clever at the time. Unfortunately, we soon realized that most explorers have “issues” (think Balboa, Pizarro, Cortes, etc.).

My wife suggested Sacagawea, a resourceful and invaluable guide who accompanied Lewis and Clark. Since the new line was lightweight, durable, practical, and adaptable, it made sense. Honestly, I still think it makes sense, and it’s the only product line in our industry named after a woman.

Insight #8 — Gravitee

Gravitee was born from multiple intense R&D sessions in 2015 where we mined our past product successes to create a new modular panel system. The elegant clips from Euro LT, the 180° hinge from Intro, the MODUL locking system, and our familiarity with custom wood construction. We realized that connecting the panels was as easy as letting gravity do the work. The Newton and apple tree concept came along for the ride. As for the spelling… blame marketing.

Insight #9 — Aero, Intro, Quadro, and Euro LT

No idea since the lines predate me. That said… they are most self-explanatory, except for the weird fixation with ending in “O.” FYI — There was a Euro before there was a Euro LT.

Insight #10 — Classic Exhibits Logo

I am told it was created by a design agency on the East Coast. Kevin loves the Classic logo. I’ve grown to (mostly) love it over the years as we’ve made subtle changes. If nothing else, it’s iconic.

Eleven years ago and about seven months after accepting the job at Classic, I mentioned the logo to a distributor who said they liked how the “C” crested the “E.” To be honest, I had never noticed the “C” before in the logo. Now suddenly it made sense! Before that, I just thought it resembled Marvin the Martian.

OK, maybe it wasn’t quite as interesting as I promised, but it’s not like you’ve never been disappointed in a story.

Hump day tomorrow with #11 thru #15.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

The Ultimate Trade Show Exhibitor Checklist for a Successful Event

Congratulations! You won the trade show planning lottery. While it may seem like a massive task, it’s neither overwhelming nor all-consuming. The key is to have a checklist.

How Much Does a Trade Show Booth Cost? Complete Pricing Guide for Exhibitors

Everyone who has ever been asked to research their exhibit choices has had a very similar experience. Knowing what to expect, how to narrow your choices, and who can assist you in this process will make buying your exhibit more manageable — and maybe even fun!

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition.

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

Why Return on Objectives (ROO) is Your Trade Show Friend

To anyone interested in trade show marketing, Stephan’s article is a compelling read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

Baseball Terms for the Trade Show Industry

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

Trade Show Staffing: Assembling the Perfect Team

Who should be there? That’s easy. Bring employees who know the products or services, who have charismatic people skills, who are personally invested in results, and who participate in pre-show planning or post-show implementation.

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

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25 Classic Exhibits Tips — Day #2