‘t Tell You — #10

Trade Show Blog

logo-fedex-freightFor the next two weeks, we’ll share 10 Things We Probably Shouldn’t — one each day. Actually one, plus another one.  Enjoy!

#10. Unlike many of our competitors, we do not dictate your shipping options. It’s your choice. We can arrange your freight, or you can arrange it through your carrier and your account number. We’re flexible. However, there are several reasons why allowing us to arrange your freight is advantageous. First, our FedEx and UPS discounts are probably much better than yours based on our volume and history. We consistently ship 10-20 orders per day. Second, we purchase freight insurance, not through the carrier, but through a separate policy. This insurance is MUCH BETTER and typically covers the full cost of the exhibit. 

We encourage you to discuss your freight options with your Project Manager. You may discover that allowing us to arrange your freight makes a lot more sense both for your peace-of-mind and your bottom line.  

Plus 1. We are not in the habit of weighing in on national policy issues, but we thought we’d share our corporate policy regarding healthcare benefits. Our owner believes very strongly that Classic Exhibits has an obligation to provide healthcare benefits to our employees. Our benefit package includes medical, dental, and vision, and Classic covers the cost of the premium for every employee who works 20 hours or more. Our employees are responsible for the premium for their dependents. In the past year, we had little choice except to modify the deductible and maximum out-of-pocket expense as costs escalated (nearly 30% in the last year alone), but we didn’t waiver in our commitment to covering the full premium.  

Scroll down to see entries #1 – #9.

Recent Posts

The Ultimate Guide to Trade Show Giveaways (2026 Edition)

When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.

How Modern Smartphones and Trade Shows are Similar

You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.

How to Convert Trade Show Attendees to Customers

What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.

10 Reasons Why I Love Attending Trade Shows

Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.

Trade Show Games: The 5 Elements of Success

Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success:

Becoming Bigfoot at EXHIBITORLIVE

“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!

Top Technology Trade Shows and Exhibit Setup Tips

Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.

Hybrid Booth Layout Tips for Hardware & Software

In the days of yore, trade show exhibits were simple:  graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.