Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Trade Show Logistics Checklist: Shipping, Storage, and Installation

Trade Show Logistics Checklist: Shipping, Storage, and Installation

Ask any marketing professional to list their Top 100 favorite tasks. Trade show logistics would fall somewhere between 95-100. Assuming it’s even on their list. It’s not an exciting topic, unless you want to save money on freight and material handling, experience a trouble-free installation and dismantle, and minimize any “freight-related” surprises. Suddenly, trade show logistics jumped from 97...

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How To Choose a Trade Show

How To Choose a Trade Show

Selecting the Perfect Trade Show Isn't a Guessing Game Wouldn't it be nice if there was "An Idiot's Guide to Choosing Trade Shows"? There isn't, nor should there be. Every company is different, and their reasons vary. However, choosing the right shows matters. For many businesses, trade shows are 30% or more of their annual marketing budget. So choosing the right trade shows is crucial to...

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How to Design a Trade Show Booth to Attract Attendees

Every trade show booth starts the same way: a room full of stakeholders with opinions. Someone loves a certain color. Someone wants the logo bigger. Someone saw a competitor’s booth last year and wants “something like that, but better.”

Why You Should Buy a High-Quality Banner Stand

Not everyone is looking for the lowest price. Some exhibitors want a high-quality banner stand that’s easy to use, reliable and built to last. BannerBug banner stands are made in the USA and backed by an unconditional lifetime warranty.

Symphony Portable Modular PERFECTION!

Symphony is often described as a portable display, which is mostly true. It assembles without tools and ships in roto-molded cases, both features of portable systems. But the Symphony Portable Modular System is much more.

Six Reasons to Blog in 202X

With the proliferation of video, blogging may seem quaint, even old fashion. And yet, we continue to post blogs 4-6 times per month. So, I asked Kris Asleson, the chief strategist at Flyrise (our SEO partner), why blogging is still important.

What is a Trade Show? A Guide for New Exhibitors.

What is a trade show? Trade Show, as a term, is often used interchangeably with other similar words like conventions, exhibitions, conferences, trade fairs, symposiums, and expos. And while they are similar, trade shows, and in particular professional trade shows, have a specific definition. 

If Hotels Were Run Like Trade Shows

If Hotels Were Run Like Trade Shows. A guest approaches the reception desk at a hotel and says to the desk manager, “Hi. I’d like a room for a week, perhaps longer.”

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.