Sustainability isn’t Rocket Science. It’s a Choice.
Exhibitors often think they need to make an either/or decision regarding sustainability. Either choose a 100-percent eco-friendly exhibit or a booth that gives Mother Nature a symbolic middle finger.
Trade Shows are a Journey. Send Sacagawea.
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
Introducing the New Classic Website!
Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.
What Makes a Good Trade Show Booth?
When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.
More Mix & Match Rentals
Smarter Not Harder Years ago, a Marketing VP at a Fortune 1000 company told me the key to securing his trade show business was making his job easier. Every day, he juggled competing priorities, and trade shows were not high on his list -- even though they represented 35% of his budget. He needed a “guru” who wasn’t on his payroll but understood how to create and implement a successful trade show...
Trade Show Experiences That Blend Design, Technology, and Storytelling
The trade show floor has become far more interactive with backlit graphics, gamification, augmented reality, virtual reality, and video walls. There’s much more emphasis on making both the booth design and the person-to-person engagement experiential.
Our Membership in the Xperiential Marketplace
Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.
The Power of a Branded Trade Show Exhibit: Strategy + Examples
Introduction The term “branding” has become synonymous with a company’s logos, taglines, colors, and even their customers. But that’s really just the tip of the marketing iceberg. For a trade show exhibitor, the booth design must tell a story that both encapsulates the branding (often within seconds) while communicating how the brand solves a problem or fulfills a specific unmet need. In other...
Trade Show Experiences That Blend Design, Technology, and Storytelling
Discover how to create unforgettable trade show experiences that blend design, storytelling, and technology to captivate your audience.
Holiday Lights! Promotion on Backlit Displays
Santa Loves a Trade Show Promotion What’s better than a pumpkin-spiced latte this fall? Well… lots of things, including Classic’s Biggest SALES Promotion EVER – “Holiday Lights!” Backlit fabric graphics dominate trade shows and events. Now's the perfect time to upgrade your exhibit before the 2026 trade show season. SuperNova Holiday Lights! From 10/15 to 12/15, enjoy 15% savings on (60)...
Recent Posts
Sustainability isn’t Rocket Science. It’s a Choice.
Exhibitors often think they need to make an either/or decision regarding sustainability. Either choose a 100-percent eco-friendly exhibit or a booth that gives Mother Nature a symbolic middle finger.
Trade Shows are a Journey. Send Sacagawea.
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
Introducing the New Classic Website!
Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.
What Makes a Good Trade Show Booth?
When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.
More Mix & Match Rentals
Smarter Not Harder...
Trade Show Experiences That Blend Design, Technology, and Storytelling
The trade show floor has become far more interactive with backlit graphics, gamification, augmented reality, virtual reality, and video walls. There’s much more emphasis on making both the booth design and the person-to-person engagement experiential.
Our Membership in the Xperiential Marketplace
Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.
The Power of a Branded Trade Show Exhibit: Strategy + Examples
Introduction The...
Trade Show Experiences That Blend Design, Technology, and Storytelling
Discover how to create unforgettable trade show experiences that blend design, storytelling, and technology to captivate your audience.
Holiday Lights! Promotion on Backlit Displays
Santa Loves a...
The (3) Types of Portable Displays
No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.
Trade Show Booth Layout: Ideas That Boost Traffic
Let’s start by...
Trade Show & Event Rental Furniture Trends
Kevin Dana from CORT Events shared trade show and event Rental Furniture Trends during an online webinar. His slide deck was the PERFECT example of the expression, “A picture is worth a thousand words.”
Trade Show Product Displays: Stands, Shelves, & Setup Ideas
For companies with physical products, the ability for clients to see, touch, taste, or smell their products is crucial to their trade show success. For them, “show and tell” isn’t standing in front of a monitor. It’s handing the product to an attendee, inviting them to participate in a demo, and giving them the opportunity to test it right then and there.
Island Booth Solutions for 360° Trade Show Impact
At most trade shows, island booths are the rock stars, attracting more foot traffic than inlines. Thankfully, it’s possible to mingle with the “stars” without blowing your marketing budget. In this article, we’ll review the basics of an island booth, the advantages, island design trends, and showcase affordable examples of island booths, both for purchase and to rent.