Trade Show TalesBlog

Trend Report: LED Video Wall Panels & Tiles for Trade Shows

July 1st, 2025 COMMENTS
LED Video Wall Panels

“There’s no limit to how creatively LED walls can be used on the trade show floor.”
–Eitan Magid, CEO, Popshap

“LED technology gets attendees to look— but it’s the content that makes them stay.”
Dahlia Lopez, Marketing and Logistics, Popshap

LED video walls are everywhere—sporting events, concerts, product launches, and trade shows! In fact, LED video walls for trade shows have become a must-have visual centerpiece for many exhibitors. They’ve gone from novelty to necessity. Fortunately, the newest tiles are brighter, more vivid, and offer higher resolution graphics than LCD monitors. As a result, exhibitors are choosing LED video wall panels because they’re scalable in size and shape, allowing them to be configured into almost any size and shape imaginable. Here’s an LED video wall example to see this versatility in action.

LED video walls offer numerous advantages over traditional signage and displays. When paired with dynamic and engaging content, they increase foot traffic, boot engagement, and visually demonstrate complex products and services. LED video walls at trade shows are not just about displaying content; they are also about creating an unforgettable experience that drives interest, engages visitors, and ultimately helps achieve your exhibition goals.

However, LED video walls are not for everyone. Let’s explore the pros and cons of this technology. 

How LED Video Wall Panels Are Changing Trade Show Booths

Trade show designers have always known that “movement and light” attract attendees. And while backlit fabric graphics transformed exhibition design over the past 10 years, the next evolution is LED video panels, which combine the benefits of light and movement, turning a static exhibit into a dynamic, interactive experience.      

LED Video walls allow exhibitors to lean into visual storytelling and real-time engagement. Smart exhibitors are using this creative freedom to: 

  • Design engaging, well-designed visuals 
  • Tap into the flexibility and scale of video walls to showcase their brand 
  • Create targeted content for a specific audience
  • Update the content not just between shows, but also throughout the show. 
  • Support engagement on the show floor with case studies, product demonstrations, and 3D visuals

In addition, LED video walls and tiles elevate audience experience by creating:

  • Interactive Experiences: Many LED video walls now integrate touch capabilities, motion sensors, and other interactive technologies. This transforms passive viewing into active participation who can browse catalogs, play games, access detailed product information, and view social media feeds. 
  • Deeper Product Understanding: Complex products or services can be visually explained through animated infographics, detailed simulations, or step-by-step video tutorials. This helps attendees grasp concepts more quickly and effectively than a salesperson simply talking about them.
  • Memorable Experiences: Interactive and visually stunning LED displays create a lasting impression. Visitors are more likely to remember a booth that offered a unique, engaging experience, leading to better brand recall.

LED video wall panels have moved trade show booths beyond simple display areas and transformed them into dynamic marketing platforms that inform, entertain, and connect with attendees in powerful and memorable ways. Designs like the VK-5200 are now a crucial tool for exhibitors looking to make a significant impact in a competitive trade show environment.

LED video wall trade show design
LED Video Wall

Choosing the Right LED Wall Panels for Your Booth

We can’t all be experts at everything, including LED wall panels. However, a working knowledge of LED technology will make choosing the best option for your situation much easier. Here are nine key factors to consider: 

1. Application and Environment (Indoor vs. Outdoor)

  • Indoor LED Wall Brightness: 600-1000, smaller pixels, and no weatherproofing
  • Outdoor LED Wall Brightness:  Much higher 5000-10,000, larger pixels, and weatherproofing

2. Resolution and Viewing Distance

  • For trade shows, the pixel pitch is smaller for individual displays, but larger for displays viewed from a distance.

3. Brightness

  • Brightness measures the luminous intensity of the display. The level will depend on the amount of ambient lighting in the show hall, like large windows or skylights

4. Refresh Rate

  • This measures the number of times the display’s image is refreshed. Higher refresh rates reduces flickering and optimizes smoother motion

5. Viewing Angle

  • The maximum angle the display can be viewed with image, brightness, or color degradation. 
  • This is important at trade shows since attendees are approaching you booth from multiple angles

6. Physical Requirements

  • Consider the overall dimensions and weight of the panels. Lighter is better for installation and panels that can be assembled from the front are preferred. 

7. Control System and Software

  • In other words, is the control system (sending card, video processor) compatible with the content source (HDMI, DVI, etc)? And can the panels be calibrated for color and brightness.

8. Budget

  • Cost vs. Quality:  Often there’s an inverse relationship to cost and quality. If it seems too good to be true, it probably is. Weight the options of renting vs. purchasing the LED video tiles and software
  • Warranty and Support:  Ask lots and lots and lots of questions. And get it all in writing

9. Manufacturer or Service Provider

  • In most cases at a trade show, you’ll be renting the video tiles from an exhibition supplier. Do your research on A/V suppliers. If you are considering video panels in the future, ask other exhibitors who they recommend.  
  • By carefully evaluating these factors against your specific needs and budget, you can choose the right LED video wall panels to create a truly impactful and memorable experience at your next trade show or event.

LED vs. Traditional Video Wall: What’s the Difference?

LED Monitors (Traditional Displays)

These are typically off-the-shelf, self-contained displays, similar to large TVs or computer monitors. They come in fixed sizes (e.g., 55″, 65″, 85″) and are generally a more straightforward plug-and-play solution.

Pros:

  • Cost-Effective (for smaller setups): For a single display or a small arrangement of monitors, they can be more budget-friendly upfront.
  • Higher Pixel Density/Resolution (often): Individual monitors often have a higher pixel density for their size, meaning sharper images at close viewing distances.
  • Easier to Set Up (individual units): Less complex to install if you’re only using a few.
  • Readily Available: Easier to find for purchase or rental.

Cons:

  • Visible Bezels: When multiple monitors are combined to create a larger display, there will be noticeable seams (bezels) between each screen, interrupting the seamless flow of content. This can be distracting for viewers.
  • Limited Scalability and Customization: You’re limited to standard monitor sizes. Creating unique shapes, curves, or very large, seamless displays is not feasible.
  • Brightness Limitations: While bright, they generally don’t reach the same brightness levels as dedicated LED video walls, which can be an issue in brightly lit exhibition halls.
  • Less Impactful for Large Spaces: For a truly immersive or commanding visual presence, individual monitors often fall short.

LED Video Tiles (Modular LED Walls)

LED video tiles are individual, smaller LED panels that can be seamlessly connected together to create a display of virtually any size, shape, or resolution. They are the building blocks of what is commonly referred to as an “LED video wall.”

Pros:

  • Seamless Display: The biggest advantage is the absence of bezels, creating a single, continuous, and immersive visual experience.
  • Unlimited Scalability and Flexibility: You can build a video wall of almost any size or shape – from massive backdrops to curved walls, columns, or even flooring. This allows for highly creative and customized booth designs.
  • High Brightness and Contrast: LED video walls are significantly brighter than traditional monitors, making them highly visible even in well-lit environments and ensuring your content pops. They also offer excellent contrast ratios.
  • Durability: Designed for rental and event use, LED tiles are generally more robust and durable than typical monitors, built to withstand frequent transport and assembly.

Cons:

  • Higher Upfront Cost (especially for large displays): The initial investment for an LED video wall, especially a large one, is generally higher than using a few standard monitors.
  • More Complex Installation: Setting up a large LED video wall requires specialized knowledge and often a dedicated team.
  • Resolution Considerations: While highly customizable, achieving extremely high pixel density (like a 4K TV) over a very large area can still be costly. Viewing distance needs to be considered for optimal resolution.
  • Potential for “Pixelation” Up Close: If the pixel pitch (distance between LED pixels) is too large and viewers are very close to the wall, the individual pixels might be discernible. This is less of an issue with fine-pitch LED tiles designed for close viewing.

Which to Choose for Trade Shows?

  • Choose LED Monitors if:
    • You have a smaller booth and only need a single display or a small number of screens.
    • Your budget is limited, and a high-impact, seamless display isn’t the primary goal.
    • Your content is static or primarily informational, not requiring dynamic, large-scale visuals.
    • Close-up viewing distance is critical, and you prioritize individual screen resolution.
  • Choose LED Video Tiles if:
    • You want to create a truly memorable and impactful presence at your trade show.
    • You need a large, seamless display that can be seen from a distance.
    • You want flexibility in sizing, shaping, or curving your display.
    • Your content is dynamic, involves video, animations, or interactive elements.

In essence, for maximum impact, flexibility, and a truly modern, eye-catching trade show booth, LED video tiles are generally the superior choice. They transform a booth into an immersive visual experience that can significantly draw attention and enhance your brand’s presence. However, if your needs are simpler and budget is the absolute top priority for a basic display, LED monitors can still serve a purpose.

LED wall panels

Creative Ways to Leverage LED Wall Tiles or Panels

LED walls and curved LED walls are a fantastic way to elevate your trade show booth. They provide bright, eye-catching visuals that help brands stand out and deliver engaging messaging.

But beyond these traditional formats, modular builds, transparent displays, and fully immersive environments are becoming more accessible—allowing brands to push boundaries and create truly memorable experiences. Companies like Popshap are leading the charge with bold, next-generation applications that take LED technology far beyond simple video walls.

Here are some of their favorite ways to utilize LED wall tiles and panels:

Immersive LED Cubes

  • LED cubes are redefining 3D storytelling.
  • These are super popular for drawing attention on all sides.
  • They’re great in high-traffic areas where people are coming from multiple directions.
  • Used for storytelling, branded animation, or eye-catching graphics.
  • 3D forced perspective content

Immersive LED Rooms

  • Think of these as full-scale walk-in experiences
  • LED rooms are built with panels on all sides—including the floor—transforming standard booths into enclosed, fully branded environments.
  • Popshap has done a few of these recently and they’ve been a huge success for drawing attendees into the booth.

Transparent LED Displays

  • These are great when you want digital visuals but also need to keep things open or visible behind the screen.
  • Useful for product showcases or storefront-style booths.
  • Transparent LED technology offers a futuristic, layered look

Popshap has utilized this technology to create dynamic overlays for product showcases and branded messaging that complements rather than competes with the overall booth environment.

One of the most exciting trends, according to Popshap, an LED video tile supplier, is using LED walls not just as passive displays but as interactive playgrounds. When you combine LED walls with touchscreen kiosks or interactive floors, the booth experience becomes a game-changer—literally.

video wall with gamification

LED Video Ideas:

  • Use a LED wall as a dynamic backdrop for a photobooth, creating fun branded photo experiences that attendees love to share.
  • Run interactive games where attendees control the action via a touchscreen kiosk, but the gameplay is displayed on the LED wall.
  • Incorporate interactive LED floors as part of the gameplay, encouraging physical movement and engagement.
  • Lean into visual storytelling and real-time engagement
  • Showcase unique booth applications or creative ideas:
    • Motion backgrounds instead of static backdrops
    • Interactive product walls or demos
    • Overhead or ceiling-based LED arrangements
    • Synchronizing with audio for a stage-like experience
    • Wayfinding, branded storytelling, or QR integration

LED cube panels.jpg

Explore Custom LED Video Wall Panels for Trade Shows

LED Video Wall Panels have gone from a curiosity to a viable marketing tool for trade show exhibitors. However, there are three keys to using them successfully. First, the content has to be relevant to your trade show strategy and not an afterthought. Second, the content has to be dynamic, entertaining, and appropriate to your audience. And finally, every exhibitor needs strong LED video wall partners to assist with developing the content and managing the technology. 

Fortunately, Classic Exhibits Distributors are experts in LED Video Walls. They’ve assisted clients at every step from development to implementation and have partnerships with the leading LED video wall suppliers for trade shows and events. 

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Introducing The Big One! Portable Display

July 1st, 2025 COMMENTS

Introducing The Big One! — a lightweight, portable 10 ft. curved display with maximum graphic impact. The engineered aluminum SEG frame is durable, assembles without tools, and packs in Classic’s legendary reusable die-cut foam packaging and roto-molded case w/ wheels. At 96” H x 116” W, it’s BIG and the sloping curve gives it an even bigger appearance on the show floor

Elevate Your Trade Show Presence

The Big One! Portable Display from Classic Exhibits

The Big One! Displays elevate your trade show presence with large fabric graphics on an elegant, curved frame. Stretching a full 116” width and 96” height on the 10 ft. display (232” width on the 20 ft. version), The Big One! is designed to attract attendees with bold large-format graphics.

Designed for Looks | Engineered to Last | Guaranteed to Perform

The Big One! portable display assembles without tools. Both the 10 ft. and 20 ft. versions ship in roto-molded case(s) with wheels and pack in reusable die-cut foam inserts for years of care-free use. Discover trade show success with a display that’s impossible to ignore.  

For even more impact, The Bigger One! is a 20 ft. inline which reconfigures to two 10 ft. displays.

Features & Benefits

  • Durable, Lightweight Portable Display
  • Large Tension Fabric Graphic(s)
  • Engineered Aluminum Extrusion
  • Elegant Curved Designs
  • Modular Engineering (10 ft. to 20 ft.)
  • No Tools Setup
  • Numbered Components for Easy Assembly
  • Lifetime Warranty on Workmanship

Who We Are

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

 

The Complete Guide to Trade Show Services (Offsite & Onsite)

June 26th, 2025 1 COMMENT
trade show services

Trade show success hinges on planning and experience. This article will explain common trade show services and how to prepare for the big event. Exhibitors who optimize their trade show marketing, whether they’re a trade show expert or a newcomer, will significantly increase their return on investment. Knowledge is power when preparing for trade shows.

Trade Show Services: Table of Contents


Trade Show Exhibit Services: How to Choose the Right Support for Your Booth

Whether you have a table top display or a 40 x 50 double-deck exhibit, at some point you’ll need to tap into trade show services. It might be as straightforward as ordering cleaning services for your booth space during the show or as immersive as hiring and supervising labor to install and dismantle your exhibit. 

If you’re new to trade show services, this may seem both confusing and puzzling, since some of the services would be routine requests if ordered outside a trade show convention center. In the convention center, it’s an alternate universe. Your best defense is knowledge. That knowledge will not only save you money but also ensure a (mostly) organized experience. 

Will there be surprises? Of course, because the rules can change from show to show and from convention to convention center. Even the same show can rewrite the rules for trade show services the next year based on new labor agreements or a different General Show Contractor.   

Strap on your trade show seatbelt and make sure your airbag is working because we’re going to guide you through the laundry list of trade show services. It could get bumpy… and that’s OK. Ask questions. What you learn today will make your next trade show less stressful (and more successful) both for you and everyone on your team. Whatever your gender, it’s important for you to be your organization’s Trade Show Mama Bear.

trade show exhibits services
 

Onsite Trade Show Services vs. Offsite Trade Show Services

Onsite trade show services include services available at the convention center, exhibition hall, or meeting space. General Service Contractors (GSC’s) typically provide these services for show management.

Several months before the show, the GSC or Show Management will email exhibitors a link(s) to show services. The website will list the available services prices, ordering, and deadlines. In addition, the site will explain the services the exhibitor must order from the GSC or subcontractor and the union regulations at the show site. Details matter. Not every show or every venue has identical regulations and ordering processes. If in doubt, contact the GSC or show management with any questions. 

Finally, the deadlines for ordering services are not arbitrary. The GSC’s have early bird prices to encourage exhibitors to order them weeks, even months, in advance. It allows the GSC to plan for the equipment they’ll need and to schedule the appropriate number of employees. Ordering early not only saves the exhibitor money but it also gives the GSC the opportunity to contact the exhibitor if they see any issues on the order form.

 

Trade Show Onsite Labor

Show management contracts with the GSC to provide the show site installation and dismantle labor services (I&D). The GSC labor company may also provide the decoration (pipe and drape, aisle carpet, and registration counters). They are responsible for ensuring each installation is completed on time and the facility is cleared after the event.

Using onsite labor is convenient but not mandatory. Exhibitors can contract with any labor company as long as the labor company complies with the local rules and regulations as well as the show policies and procedures. These independent companies are called Exhibitor Appointed Contractors (EACs). For a list of North American EAC’s, see www.eaca.com

The onsite labor contractor has a service desk onsite, and their labor forms are conveniently included with the show forms. If you need more labor on the show floor, you can easily request it. Many exhibitors use the show labor since it is convenient… Those that don’t use onsite labor generally have a working relationship with an EAC labor company. 

At a union-regulated show site, the unions define what you can do during set-up and dismantle. Generally, there is a ratio of a few laborers to one company representative. You are permitted to handle all your products. The labor crew is responsible for handling display components, power tools, and ladders. However, most crews are flexible if you demonstrate good faith.

Planning is very, very important. Remember to schedule time for flooring and electrical before you schedule a set-up crew to assemble your booth. Likewise, plan for a delay in getting your crates delivered to your booth space at the end of the show. It may take the GSC several hours to deliver all of the crates so coordinate labor and freight appropriately.

trade show packaging and kitting services

Trade Show Onsite Electrical / Internet

The GSC also provides electrical services. Only licensed electricians can set up and dismantle electrical wiring and connections in your exhibit. In the most literal sense, this includes screwing in a light bulb, but most exhibitors take this to mean the wiring and circuitry. Electricians review the wire grounding and the breaker loads and look for exposed or unsafe hacker wiring and connections. Electricity is the primary threat on the show floor. High power runs everywhere. Fires are a real danger when you consider all the wood, carpet, and plastic concentrated in an exhibit hall. 

Internet services are typically handled by the show hall. Basic Internet service may be available at no charge, but high-speed service, either wireless or wired, must be ordered. A warning regarding Internet connectivity. Exhibitors often assume the Internet connection during installation will be the same speed during the show. It’s not. During the show, the hall will be packed with exhibitors and attendees, all tapping into the wireless connection. If your marketing and sales presentations in the booth rely on a stable Internet connection, you would be wise to spend a little extra for a secure, high-speed connection.


Trade Show Electrical Requirements

The online services website will include a form for ordering electrical services. You will need to specify outlet location(s) with a floor plan, along with the total watts or amps. Most people are unfamiliar with how to add up all their electrical needs, but it’s less complicated than it may first appear. Monitors, LED light fixtures, and computers have published watt and amps. For other equipment, consult with your internal experts or contact the GSC’s customer service team. 

Wiring between outlets to fixtures and electronics poses the most obstacles. Exhibits in the US require grounded power cords (3 prongs), which translates into larger wires. Hiding these wires can be challenging if you don’t prepare in advance. Buildings hide wiring under the floor, in the roof, and in the walls. Exhibits don’t always have that option. They hide wires under sub-flooring or carpet padding or drop power from the ceiling overhead.

If you have a lot of electrical requirements in your booth, then consider adding a list of the items to the electrical floor plan you send with your order. Better yet, indicate on the floor plan where the electrical items will be needed. Electricians are very good at reading and extrapolating electrical information. They frequently catch errors and make adjustments on the fly, thereby saving you time and hassle during the exhibit set-up.

If you have questions, call the GSC. These are routine questions for them.


Wiring Your Trade Show Booth Space and Exhibit

Visionary Designs DM-0264 Trade Show Exhibit

You have two options. Power can be run beneath your flooring or dropped from the ceiling. If you choose the floor, you will want your flooring to hide the wiring. Carpet padding combined with plush carpet conceals most wires. Other flooring such as wood and flooring tiles require a channel routed in the underside of the material for the wiring. Whenever possible, request that the electrician use flat cords rather than round cords.

An electrical ceiling drop is more expensive than running wires across the floor but may be necessary depending on the booth configuration and power load requirements. If you are considering a ceiling drop, contact the GSC to discuss the ceiling configuration over your booth space. Also, discuss the option of floor outlets. The GSC can help you determine which is best for you.

When you select an exhibit to purchase, make sure you understand and are comfortable with how the booth will be wired at the show. Just as important, make sure you communicate where you expect electrical devices in the exhibit, including all lighting fixtures. Be proactive about wire management and discuss with your exhibit consultant during the design phase. It’s much, much cheaper to add grommets, electrical covers, and wire management during the build process than at the show.

 

Onsite Trade Show Audio/Visual (A/V) Rental

You can rent computers, monitors, LED video panels, touchscreen kiosks, projectors, and much more. They’re available from the show A/V contractor, independent A/V providers, and often from your exhibit house. And while renting A/V equipment can be expensive, it’s not nearly as expensive as purchasing the equipment. In addition, A/V providers often have a service desk onsite to assist with any issues before or during the show. For many exhibitors, monitors, video walls, tablets, and touchscreen kiosks are critical elements of their trade show presentation. Finally, shipping any A/V equipment requires custom packaging to prevent freight damage. Renting eliminates that cost and headache.

Your online show forms will have forms from the show A/V contractor. There is typically a discount if the equipment is requested in advance. Better yet, contact your exhibit house and ask them for their recommended A/V provider.


Onsite Trade Show Housekeeping Services

To keep your exhibit looking great throughout the show, there are two options. You can arrange to have your exhibit cleaned during the show with an onsite housecleaning service, or you can bring a vacuum and cleaning supplies and perform the task yourself. Onsite housekeeping companies contract with the show decorator to provide the service to exhibitors. Your online show services website should have a form for ordering this service. Cleaning typically includes vacuuming the carpet and emptying the trash. Cleaning fingerprints from windows and laminate surfaces remains the exhibitor’s responsibility.

Consider having plastic (called Visqueen) placed over the carpet during set-up. It isn’t cheap, but it is effective against spills, trash, and forklift tire tracks. Remember to remove the plastic immediately before the show opens.


Trade Show Booth Cleaning Tips

Vacuuming your booth daily is a good idea if you have any kind of plush carpet, especially if it is very light or very dark in color. If your carpet is new, then plan on heavy fuzzing for the first few uses. Whether you use a cleaning service or do your own booth cleaning, it’s a good idea to have a cleaning kit packed in your booth that travels from show to show. Below is a list of items to include in a cleaning kit.


Trade Show Cleaning Kit Contents:

  • Glass cleaner
  • Laminate polish
  • Paper towels
  • Scissors
  • Knife, razor, or box cutter
  • Velcro
  • Multipurpose screwdriver with flat and Phillips heads
  • Finger polish remover (acts like lacquer thinner for removing adhesive gum)
  • Clear packing tape
  • Carpet tape (in case you need to tack a corner down)
  • Duct tape


Onsite Trade Show Exhibit Security Services

Exhibit halls can be a magnet for pilferage and espionage. If you want to guard against either of these, show management or the exhibit hall can assist you in securing your exhibit area. The onsite trade show security provider can post a security officer in your booth for the times you specify. 

Pilferage can occur from labor, attendees, or employees. Because shows are known for giving away free stuff (incentives), some folks simply take this invitation a half step further. It’s a nuisance when pilferage involves promotional incentives, but it can be catastrophic if it is a product or prototype that will be missed by attendees if it is gone.

Store your incentives in a lockable storage cabinet. If you don’t have one, the next best place is behind the booth or anywhere out of site.

Wait until just before the show opens to set out your incentives. Many staffers from other exhibits prowl the aisles before the show opens collecting incentives. Pack incentives or any valuable product or electronic equipment in unmarked inconspicuous boxes. Consider sealing them after each opening especially if they are not under lock and key.

Espionage can be the double-edged sword of business-to-business exhibit marketing. While everyone is working to impress attendees with breakthroughs and innovations, they run the risk of providing proprietary technology to direct competitors. Make no mistake about a competitor’s willingness to take a quantum leap at the expense of a rival. There are a number of tips for protecting proprietary information. Consider having a security guard posted in the booth every day before and after show hours. The presence of these security officers will stop wandering competitors from trespassing.

 

Trade Show Freight ServicesOnsite Trade Show Freight Services

Onsite trade show freight shipping refers to the shipping company subcontracted by the GSC to provide inbound and outbound freight shipping service. Like all show services, onsite freight shipping has the advantage of convenience. The onsite freight company maintains a service desk at the show. They will be most familiar with the receiving and sending aspects of the show and facility. If you use a different shipping company and your company does not arrive to pick up your freight after the show, your freight will be “force shipped” with the onsite shipping company at your expense.

Most major carriers are familiar with shipping to trade shows and the general marshaling process that occurs as trucks line up to unload their exhibit freight on the docks of the show facility. Whatever means you use, you will want to provide clear instructions to ensure that your freight is received at the show facility and delivered to your booth space.

Freight is priced by dimensional and actual weight depending on the service. For exhibits shipped ground freight, the crate contents rarely exceed the dimensional weight formula. However, for exhibits shipped via air freight, there are limits in size and weight. Actual weight can easily exceed dimensional weight just as shipping a large box with light contents can incur an additional oversized charge. Freight companies are set up to provide instant quotes based on the shipment’s size and weight, your zip code, and the final destination zip code. These companies extend significant discounts on standard rates according to a company’s annual shipping volume.


Trade Show Freight Insurance

Regardless of how you ship your exhibit, you will want to insure it for its full retail value. Without insurance, if your booth is lost or damaged, the standard protection from the carrier is approximately .50 per pound. Consider this. If your $100K exhibit is lost in transit and it weighed 3000 lb. and shipped in three crates, you would be paid only $1500. Alternatively, if you paid the insurance, you would be reimbursed the full $100K with proof of value such as the invoice. Don’t take the risk. There is a good possibility you will experience some kind of freight loss or damage over a number of trade shows.

 

Trade Show Package and Kitting Services

Preparing for a trade show can be time-consuming for exhibitors who have a myriad of non-trade show responsibilities. Most exhibit houses have programs, including storage, staging, and kitting services, to assist their clients with these tasks. Graphic storage, promotional products, literature, and demo kits are ideal for kitting services, especially  for exhibitors with active trade show programs. 

Kitting services for trade show exhibitors involve the process of bundling multiple items together into a single, pre-assembled package or “kit” for easy distribution at a trade show. Instead of an exhibitor having to gather and organize various individual components on-site, a kitting service handles this preparation beforehand.

For example: 

  • Assembly and Packaging: Organizing  promotional materials, product samples, informational brochures, giveaways (swag), business cards, and other items, and assembling them into a cohesive package. 
  • Inventory Management: Managing the inventory of individual items that go into the kits, ensuring that all components are available and accounted for.
  • Customization and Branding: Incorporating custom packaging, branding, and labeling to reflect the exhibitor’s company image, like custom boxes, branded tape, inserts, or gift wrapping.
  • Logistics and Shipping: Handling the storage, transportation, and delivery of these kits directly to the trade show venue or the exhibitor’s warehouse. This often includes optimizing shipping to reduce costs.


Benefits: 

  • Increased Efficiency
  • Reduced Costs
  • Improved Organization
  • Enhanced Brand Experience
  • Focus on Core Activities
  • Reduced Damage and Loss


Kitting services act as a logistical partner for trade show exhibitors, taking the burden of assembling and organizing various materials so that exhibitors can maximize their presence and impact at the event.

 

trade show booth design services

Trade Show Booth Design Services to Elevate Your Brand Presence

Whether you are planning to purchase a new exhibit or simply upgrade your current booth, you’ll probably work with a trade show booth designer at some point. An exhibit designer will save you time and money and they will assist in refining your messaging and creating an attractive and efficient structure to showcase your brand. 

Building a trade show exhibit is unlike building any other structure, primarily because it has to be assembled to be deconstructed, packed in crates, and shipped securely. In addition, a trade show exhibit has to attract visitors in a highly competitive environment, communicate a clear and compelling message in seconds, and serve as a practical sales tool for the booth staff and attendees. 

Trade show booth designers have spent years specializing in booth design. And in most cases, they’ve worked with other companies that have exhibited at the same or similar trade shows. They know what’s worked. And what hasn’t worked for that audience? For example, a food show, like the Fancy Food Show, requires a very different booth than a display at a consumer electronics show, like CES

The benefits of working with a professional trade show designer go well beyond their creative skills. 

Expertise and Creativity: A professional designer has the knowledge and experience to create a booth that is visually appealing, on-brand, and functional. They can translate your company’s message into a compelling design that will grab attention and stand out from the competition.

Time and Resources: Designing and building a trade show exhibit can be a time-consuming process. By hiring a designer, you can free up your internal team to focus on other aspects of the trade show, such as sales training and lead generation.

Cost-Effectiveness: While there’s an initial investment in design, it can save you money in the long run. A designer can help you avoid costly mistakes, like choosing the wrong materials or exceeding space limitations. They can also source materials and fabrication services efficiently.

Compliance with Regulations: Trade show venues have specific rules and regulations regarding booth size, materials, and construction. A designer with experience will ensure your booth adheres to all guidelines, preventing last-minute scrambling or even disqualification.

Technology Integration: Many designers are familiar with incorporating interactive elements and digital signage into trade show booths. This can enhance the visitor experience and make your company appear more innovative.

Project Management: Often, a designer will handle the entire project, from the initial concept to the final installation and breakdown. This takes a significant burden off your shoulders and ensures a smooth and stress-free experience.

Overall, hiring a trade show exhibit designer, like the professionals at Classic Exhibits, can significantly increase your chances of success at a trade show regardless of the size of your booth space. Their expertise can help you create a booth that effectively attracts leads, builds brand awareness, and ultimately delivers a positive return on your investment.


The Value of Offsite Trade Show Services & Support

Given the cost of trade show marketing, exhibitors are tasked with making wise financial decisions to ensure their investment is successful. One of those decisions is whether to use onsite or offsite providers for products and services. Offsite suppliers include rental furniture, A/V equipment, installation and dismantle labor, flooring, lead management, and even the design and build of your display. 

In most cases, the service will be comparable between onsite vs. offsite providers. However, onsite providers are focused on that specific show whereas offsite providers are more interested in your long-term business. They want you to contract with them when you have a show in San Diego or one in Chicago or your BIG SHOW every year in Las Vegas. 

Let’s use labor as an example. An offsite labor company that handles your exhibit multiple times learns the tricks and tips of your booth and your specific requirements. As a result, there’s a good chance they’ll not only be able to assemble it faster, but they’re also more likely to be extra careful when packing it. After all, they’ll be assembling it again and the last thing they want are surprises when opening your crates. In time, they know what to expect and the experience is less stressful for everyone, which is the gift that just keeps giving.

 

Trade Show Marketing Services to Maximize ROI

You don’t have to go it alone. For many marketers, trade show marketing is outside their comfort zone and may be a new responsibility for them. Trade show marketing is marketing, but a very specialized form of marketing which requires both experience and a deep dive into the jargon, regulations, and often unstated assumptions about trade shows. Fortunately, there are companies, services, and people who are laser-focused on elevating your exhibition success. 

Your Exhibit House. Yes, they’ll design, build, and store your exhibit. But that’s just the tip of the iceberg. They want you to succeed. Your success means you’ll continue to invest in your trade show marketing program, which benefits them. Many exhibit houses have A/V services, graphic designers, promotional products experts, and technology integrators. And if they don’t have a specific service or product you need, they’ll know who does have it.  

Lead Retrieval Software Partners. Most exhibits default to the show designated lead retrieval services. That could be a mistake. Choosing a lead retrieval software partner for all your shows not only saves you time since your company information, documentation, and data gathering only has to be entered once, but also means you have a database of attendees aggregated across multiple events. In addition, lead retrieval providers have gamification services, CRM integration tools, and event management software.

Technology Partners. Keeping up with technology trends in the exhibit industry, and any industry, can be challenging. LED video tiles, touchscreen kiosks, LED motion lighting, etc. are now commonplace on trade show floors. Thankfully there are technology providers who are experts on the products and have extensive rental inventories.   

Trade Show Consultants. Trade show consultants offer strategic guidance and practical support for all aspects of an exhibitor’s trade show program. They act as expert partners, helping businesses navigate the complexities of exhibiting and ensuring their efforts align with overall marketing and sales goals. Key services include marketing and promotion, ROI measurement and analysis, booth etiquette, and sales training at trade shows. 

Classic Exhibit Distributors  are experts at trade show marketing and have vetted their resources partners over the years. And while searching for a plumber on the web might make sense, searching for a capable trade show service provider is another matter. Consult with the people you trust, whether it’s your exhibit house or an exhibitor in your industry with experience. 

 

Trade Show Management Services

What are “trade show management services”? It’s less straightforward than it appears. We’ve already discussed “services” in earlier sections. Who handles them can vary, not only from show to show but also depending on the venue. 

Exhibition, Convention or Show Hall Management:  Every exhibit hall or event venue has a team who handles sales and marketing, schedules shows, maintains the facility, and negotiates contracts with unions, food vendors, and janitorial services. They are responsible for the management and success of the building. For smaller shows, meetings, or events, they may even serve as the show management. 

Show Management:  Whether it’s a local boat show or the annual trade show for the American Cardiology Association, the “show” is owned and managed by a company or an association. They are responsible for everything associated with the show without necessarily handling every activity. For example, they identify the location for the show and negotiate space and services with the facility management. They also contract with a General Show Contractor to handle drayage, electrical, pipe and drape, signage, labor, etc. However, the show management devotes much of their time to marketing the show, developing education sessions, scheduling speakers, creating social events, soliciting sponsors, and registering attendees and exhibitors. 

General Show Contractor (GSC); Most exhibitors interact primarily with the General Show Contractor and often confuse the GSC with both Show Management or Show Hall Management. As mentioned before, the GSC handles a variety of functions for exhibitors, depending on the show. These may include moving and storing freight, electrical services, cleaning, labor, sign rigging, rental furniture, and in some cases even renting exhibits. The GSC has a contract with Show Management and when an exhibitor hits a wall resolving a problem with the GSC, they should contact Show Management, who typically has a temporary office in the show hall. 

trade show management services

 

Turnkey Trade Show Services for a Seamless Experience

“Turnkey” means “ready to use” or “ready to go.” For a trade show exhibitor, turnkey trade show services refer to a comprehensive, all-inclusive solution where a single provider handles virtually every aspect of their trade show participation, from start to finish. The exhibitor simply “turns the key” and everything is in place.

Turnkey Services typically include:

  1. Exhibit Design and Fabrication, including graphics
  2. Storage and Staging of the booth property
  3. Logistics and Shipping, which can include material handling forms
  4. Installation and Dismantle, either directly or through an independent labor provider
  5. Show Services Coordination, like order electricity, cleaning, security, and rigging
  6. Furniture and Accessories, like rental furniture, flooring and A/V equipment
  7. Kitting Services
  8. Promotional Products
  9. Pre- and Post Show Support
  10. Staff Training

Benefits: 

  • Stress Reduction: The exhibitor has minimal logistical worries, allowing them to focus on sales and marketing.
  • Time Savings: Significant time is saved in planning, coordination, and execution.
  • Cost Efficiency: A single provider can often achieve economies of scale, avoid hidden costs, and prevent costly mistakes. 
  • Professionalism: Ensures a high-quality, polished, and consistent brand presentation.
  • Expertise: Access to experienced professionals who know the intricacies of trade show management.
  • Single Point of Contact: Streamlines communication and accountability.
  • Consistency: Especially beneficial for companies exhibiting at multiple shows, as the turnkey provider can ensure brand consistency across all events.

Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

 

Expert Trade Show Services with Classic Exhibits!

If you’ve made it this far and are still confused, you are not alone. It’s very confusing, which is why working with exhibit professionals is a must. Classic Exhibits has over 200 Distributors throughout North America who are trade show pros when it comes to onsite and offsite services. They’ll guide you through the trade show maze so you can concentrate on achieving your marketing objectives. For more information, contact Classic Exhibits at www.classicexhibits.com.  

Embrace the Magical Middle of Trade Show Exhibits

June 13th, 2025 COMMENTS

Trade show exhibitors are uncertain about the future. Their budgets are in flux. Costs continue to increase. And the economy is unstable. They need practical, attractive, and cost-effective trade show exhibits that address their marketing challenges.

We can help. Classic Exhibits Distributors have over 1500 display designs, ranging from tabletops to 40 x 60 islands. All customizable and at prices to fit any budget. Explore Exhibit Design Search, a searchable display datebase. Save your favorites in “My Gallery” and then discuss your options with your local Classic Distributor.

Don’t over or underspend on your next exhibit. Embrace the Magical Middle of Trade Show Exhibits where quality, personalization, and customization are always your best option.

Exhibit Design Search
The Magical Middle of Trade Show Exhibits
Practical, attractive trade show displays

Who We Are

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

29 Ways to Cut Your Trade Show Costs

May 29th, 2025 COMMENTS
trade show costs

Most companies love the concentrated sales and marketing potential of trade shows. A successful show can boost sales, increase visibility, and transform a company’s brand in the marketplace. All that comes with a cost however. Trade shows can be more expensive than other forms of marketing. And trade show costs can quickly escalate if not carefully managed. 

Sadly, many exhibitors are guilty of two self-inflicted mistakes when it comes to trade shows. They don’t have a comprehensive sales and marketing strategy, and they don’t manage their trade show costs before, during, and after the event. 

Let’s change that. All 29 Ways to Cut Trade Show Costs may not apply to every exhibitor, but there’s a good chance that 20-25 do, even for more experienced trade show warriors. Some are small changes. Others are more significant. But all represent opportunities to improve your return on investment or return on objectives. 

Admittedly, some recommendations may seem counterintuitive, like paying for supervision or staging your exhibit before a show. However, those expenses will save time and money at the show site and avoid costly surprises and unnecessary stress. We’ll start by identifying the most common trade show costs.    

Understanding Trade Show Costs: Where Does the Money Go?

Let’s divide trade show costs into categories. Keep in mind that some expenses might not apply to your situation. And the budget doesn’t consider the salaries or time of employees who participate in trade show planning or participation at a show. For a comprehensive review—including how to create and manage expenses plus a sample spreadsheet—read our full trade show budget guide.

Exhibit

  • Design Fees – Structure and Graphics
  • Exhibit – Structure, and Graphics
  • Shipping (if applicable)
  • Ongoing Storage
  • Show Services

Show Site

  • Shipping (to and from the show)
  • Booth Space
  • Drayage or Material Handling
  • Electrical
  • I&D Labor
  • Furniture Rental
  • Flooring
  • Hanging Sign Rigging (if applicable)
  • Internet 

Travel, Lodging, and Entertainment

  • Travel/Transportation
  • Hotel 
  • Meals
  • Client Meals and Entertainment

Other

  • Literature
  • Promotional Products
  • Housekeeping/Cleaning
  • Lead Retrieval Software
  • Games/Talent/Prizes

Most of these costs are self-explanatory, but terms like show management/storage, drayage, electrical, and labor can be confusing. For a deeper dive into what they mean, check out our full Trade Show Terminology glossary.

Minimizing Trade Show Booth Costs: Design & Graphics 

1. Modular Exhibit Design

Modular design is a great way to save money for companies that exhibit frequently and in multiple configurations, such as islands and inlines. Modular design lets you transition from a larger to a smaller exhibit–– and vice versa–– using the same basic structure.

The term “modular” is often misunderstood, but a modular exhibit can be a portable, hybrid, or custom display. It simply means it’s reconfigurable. If your exhibit marketing goals are flexible, owning a modular design will save you the expense of owning several unique static designs for each size–– 10 ft., 20 ft., or island.

When considering modular design for your next booth, consider incorporating an attached overhead sign to replace a hanging sign. You’ll get the same visibility as a hanging sign, but without the expense of rigging charges. They can be expensive, but incorporating them in your design from the beginning can save you money in the long run.

trade show booth costs

2. Rental Exhibits

Exhibit rentals have come a long way with expanded design options. Renting an exhibit is a great option if you have a limited budget or simply want to test the waters at a show. Your options are nearly as varied as if you were purchasing an exhibit, but without the fixed upfront cost. Walk any major industry show … probably 15-20% of the exhibits are rentals, but it’s unlikely you’ll be able to tell the difference.

The other advantage of a rental is design flexibility from show to show. Rentals make it easy to change your message, the structure, or the size. It allows you to experiment. Plus, there is a lower upfront cost, and you’re not responsible for maintenance or storage. This allows you to focus only on your trade show marketing program. You can also look at components in your booth as rental options, like monitor stands or reception counters. A combination of rentals and ownership can save you money.

trade show shipping costs

3. Tension Fabric vs. Direct Print Graphics

Fabric graphics dominate the trade show scene. And they should. They are vibrant, lightweight, and durable. Recent fabric print innovations make them nearly identical to direct prints, without the hassle of complicated crating or special packaging. The key to fabric graphics is to insist on HD quality. Printing technology is evolving very fast. What was acceptable three years ago appears muddy by comparison to newer printing techniques. Do your homework, ask for details about their equipment, and get quotes from several sources.

Does that mean that direct print graphics have gone the way of the dinosaur? No. They are appropriate for small graphics, dimensional applications, and where the chance of damage is minimal. However, in the long run, fabric graphics will likely last longer. And they are easier to clean if you get them dirty.

cut tradeshow rental costs

Lower Your Trade Show Setup, Dismantle, & Labor Costs 

4. Pre-Wired Electrical & A/V

Everybody makes this mistake. It happens. We’re so focused on the exhibit design that we don’t consider all the electrical components and wiring going into the booth space. If you’re going to have monitors or laptops in your booth, or need to have a particular lighting configuration, all of these things need to be considered in the beginning while the exhibit is being built.

Once the exhibit moves from the shop floor to the show floor, the costs to make changes to your booth not only increase exponentially (sometimes by a factor of 10), but the final solution is also rarely as elegant as one that would have made sense during construction. Plan for where the lead retrieval device will go. Think about all the computers, laptops, and monitors. Make every effort to prewire the lighting. You’ll save time, money, and headaches, and avoid damaging your exhibit at the show.

5. Complete Setup/Assembly Instructions

No one expects you to read the owner’s manual for your new toaster. You get a pass on that. However, the setup instructions for your booth are a different story. You need to review them and determine if they make sense before the show–– both how the booth is assembled and how it’s disassembled and repacked.

If you don’t understand the instructions while on the show floor, you’re going to waste both time and money. If you find mistakes in the instructions, go back to your exhibit house and ask them to make corrections. We’ve all experienced the moment during installation where three to four people are standing around trying to make sense of the next step. Sometimes that’s a minute or two. Other times it’s much longer, and the clock is ticking on your labor bill the whole time.

6. Hire a Supervisor from Your Exhibit House

If your exhibit house offers to send a supervisor to the show for a fee, you may want to consider it. They are familiar with the assembly of the booth, saving you time and labor costs during setup and dismantle. If there is a problem, that person is the direct path to a solution, whether locally or from the exhibit house.

It may not make sense for a smaller inline, but it’s usually a good idea for larger, more complex booths, especially the first time the exhibit is assembled on the show site. Given a choice, would you rather supervise the assembly of your booth or devote your time to all the other responsibilities necessary to ensure your show is a success?

7. Communicate with Your Labor Exhibitor Appointed Contractor (EAC)

You may be familiar with trade show labor – the labor provided by the show contractor to help set up your booth – but you may be unfamiliar with Exhibitor Appointed Contractors, or EACs. These are independent companies that have the right to provide labor services within a convention center.

Working with an EAC offers multiple benefits. While you may not save a lot of money in a one-off situation, you will save money over time by contracting with an EAC. They are invested in keeping your business and making accommodations that you won’t get from the regular labor pool, because they’re goal is to keep you as a client for multiple shows.

An EAC encourages you to communicate with them before the show by sending them your setup instructions, photos, and other details. This allows them to plan, and planning always saves money. If you have a lasting relationship with an EAC, they will understand and remember how your booth is assembled each year, and correct problems quickly and effectively, ultimately speeding up the process and saving you hours of labor. For more information about EACs, contact EACA, the Exhibitor Appointed Contractors Association

8. Monitor Setup and Dismantle Times

In most cases, there is a four-hour minimum for trade show labor. Pay attention to that minimum. Exhibitors get skittish about overtime (and should). However, there are times when you can complete I&D with just an hour of overtime. That overtime will be less expensive than scheduling labor for four hours the next day.

Minimums also matter when scheduling how many laborers you need in the booth. Three workers working on straight time is less expensive than two workers working straight-time and overtime. While it’s not always an exact science, it should be a planned decision, not one that happens by chance.

9. Dismantle Supervision

It’s the end of the show, and you’re exhausted. The last thing you want to do is dismantle your booth. But having someone stay with the booth to oversee the dismantling can be critical.

That person can supervise the disassembly and monitor that the booth gets packed and labeled correctly. Even if it means one more night at a hotel or a couple more meals, that person is invaluable to ensuring your booth isn’t damaged and is ready for the next trade show.

The number one cause of damage isn’t assembly. It’s careless disassembly and packaging. In the chaos after the show, it’s not unusual for parts and pieces to get lost or stolen. Being there minimizes those surprises.

how to calculate your costs tradeshow

Reduce Trade Show Shipping Costs & Packaging Costs

10. Crate or Case Design

Yes, the actual design of your new exhibit is important, but so is the design of the crates or cases. Make sure you’re using space in the most optimal way possible. If you plan to bring literature and promotional products to the show, consider packing them in the crates or cases rather than sending them in separate shipments. Same with monitors which can be expensive to ship separately and the possibility of damage increases with each shipment. 

Having these conversations with your exhibit house can reduce your material handling/drayage bill significantly. Talk about the size of the crate and what goes in it. It’s much cheaper to have monitors, promotional products, etc., packed in the crate rather than sent separately.

11. Reusable Packaging Materials

All too often, the packaging materials you receive with your booth components are designed to be used once, like foam padding and bubble wrap. Those are tossed away during installation. At the end of the show, you’re left wondering how you’re going to re-pack your booth for shipping and storage. Don’t let that happen to you. You deserve better. Your expensive exhibit deserves better.

Insist that your exhibit house provide reusable packaging materials from the beginning. They make all the difference with far less damage and faster setup and packing. “Numbered” components go where they belong in the case or crate. There’s a logical progression. You see, and your team sees, if something is missing immediately. You paid a lot for the display. You should demand that it looks pristine for as long as possible which is more likely to happen with logical, well-made, reusable packaging materials.

 12. Avoid Special Handling Charges

Make it easy for the General Show Contractor to move your freight from the truck to your booth space. Avoid stacking or strapping items together on a crate, like flooring, which can make moving it cumbersome. On the other hand, the more loose components, the higher the material handling bill will be at the end of the show. They require more labor and effort, and the show contractor will recoup that time and effort on your bill, which can sometimes double or triple the charges.

If you do get a special handling charge, be sure to ask the general show contractor why those charges were added. You can then get a good idea of what to avoid next time. It may not always make sense to you, but it’s not about logic. It’s about saving your money.

13. Advance Warehouse vs. Direct-to-Show

There are two main ways to ship your booth to a show: Advance Warehouse and Direct-to-Show. While Direct-to-Show shipping appears cheaper, shipping to the Advance Warehouse may actually save you money.

When you ship your booth to the Advance Warehouse ––  sometimes a month ahead of time –– you have less to worry about as you get closer to the show. When the show dates get closer, everything in the Advance Warehouse will move to the venue. Say you’re attending a show that takes place Monday through Wednesday. The setup for that show is likely to be on Friday, Saturday, and Sunday. If you ship your booth to the Advance Warehouse, your exhibit will be ready for your crew to assemble Friday morning.

If you ship it Direct-to-Show, however, you may experience delays, and it’s difficult to predict and arrange your labor when you don’t know when your booth will arrive. In most cases, your freight driver is sitting in the marshalling area waiting to unload, which means you’re paying for that wait time. If that happens, your setup may move to Saturday or Sunday, incurring overtime vs. regular hours.

14. Hanging Sign to Advance Warehouse

If you have a hanging sign, ship it to the Advance Warehouse (even if you don’t ship your booth there). It’s easier for the riggers to hang that sign above your assigned booth space when there’s no one on the show floor. But most importantly, they’re less likely to inflict damage to your sign and to your booth. Better yet, design your exhibit so it’s visible on the show floor but doesn’t require a hanging sign. Hanging sign charges can often be as much as 30% of your onsite labor charges. 

15. Ship Smaller Packages to Your Hotel

You’re going to forget something. It happens. However, shipping small packages to the show site can increase your material handling/drayage bill dramatically. Instead, ship those packages to your hotel and carry the items onto the trade show floor. Most hotels don’t charge to receive and store small packages. 

If there is a small hotel service fee, it will ultimately be less expensive than shipping it directly to the show. Plus, it’s less likely to get lost. If you’ve ever tried to track down a small package at a convention center, you know the frustration of wandering through a dock with hundreds of crates, cases, and packages.

16. Pre-arrange Return Shipping

Exhibitors focus so much attention on getting their exhibit to the trade show that they often forget to arrange return shipping. The last thing you need is the added stress of arranging freight after three exhausting days on the show floor.

In a desperate situation like this, an exhibitor might turn to the show contractor and ask them to ship it, which is always more expensive. If they forget to make those arrangements, the show contractor will have to ship their freight back to them (called a force shipment). This can be as expensive as a downpayment on a house –– a massive hit to your bottom line. Always, always, always  pre-arrange return shipping.

exhibit costs

Save Big With Pre-Show Planning 

17. Early Bird Forms 

This is the easiest way to lower your trade show costs. There is a reason these early bird forms exist. The General Show Contractor wants you to complete them early, because the more information they have, the better they can prepare for the show.

Many exhibitors, however, procrastinate this task. While filling out these forms can be a painful exercise, it’s critical to submit them by the early bird deadlines. If you don’t have all the information you need, or some information will be subject to change, that’s okay. You can make corrections later. By sending in these forms early, you can save hundreds or even thousands of dollars.

18. Pre-assemble and Inspect Your Exhibit

While you may not like the idea of having to assemble the booth twice—once in your own shop or at your exhibit house, and then again on the trade show floor—this planning step is an important strategy for controlling trade show costs. Knowing what to expect in terms of assembly helps you save time and avoid any nasty surprises.

As any trade show veteran knows, when there’s an issue on the show floor, it’s almost always a painful and expensive fix. There are no cheap solutions on the trade show floor. Whether it’s overnighting graphics or getting a spare part over the weekend, everything is going to be more costly –– and stressful. Make sure everything is right before you ship your booth to the show. Having your booth only partially assembled on the day the show opens is worse than having your exhibit not arrive at all.

19. Prep Graphics, Literature, & Promotional Products

The exhibit is the main attraction. Always will be. But there are other marketing and operational tasks to complete, such as literature, promotional products, and shipping. All of these, when done ahead of time, will save you a significant amount of money and lessen your anxiety.

We tend to work toward a deadline. What if we worked well in advance of a deadline? For example, your supplier may give you a timeline of 7-10 days, like ordering a promotional giveaway. But a timeline of 7-10 days assumes everything goes according to plan. It won’t. Don’t wait until the last minute. Plan for ground shipping vs. overnight and assume there’ll be a glitch or two along the way. You’ll have the opportunity to see any mistakes and have them corrected early. As a bonus, you’ll sleep better the week before the show.

20. Cleaning Supplies

Cleaning fees, like vacuuming your booth space each morning, while convenient are expensive. It can cost hundreds of dollars simply to have someone vacuum your exhibit every morning. On the other hand, you can buy a $99 vacuum that can fit in your crate and ship with your booth, along with other necessary cleaning supplies. Make it a game with your exhibit staff. If everyone pitches in with the cleaning each day, the money you saved by not paying for cleaning services can go toward a post-show celebration.

21. Purchase Your Monitor at the Show City

This is a great cost-saving idea. You may need a monitor in your booth, and with the prices of flat screen TVs plummeting, you can get a nice one from $300 to $600 dollars depending on the size.

Instead of paying to ship that monitor to the show, simply buy it at the show city –– whether you’re in Las Vegas, Chicago, or Orlando. Then, to save the money on shipping the monitor back to your location, use it as a giveaway to encourage more booth traffic and collect more leads. Who doesn’t want to win a flatscreen TV?

22. Internet

Think hard about whether you really need to be connected to the Internet in your booth. Does it advance your trade show marketing program in any way? Or is it a distraction? Cell service may be all you need to connect your devices to the Internet.

Internet charges on the show floor can be extremely high, and connectivity is often unreliable, making it a wasted investment anyway. If you’re using lead retrieval or mobile order writing software, consider solutions that have offline access.

trade show design costs

Smarter Lead Capture & Marketing on a Budget

23. Invest in Lead Retrieval Software

Whether you rent, purchase, or lease lead retrieval software depends on your show schedule and the sophistication of your lead management. Some exhibitors are only interested in collecting the most basic information: client name, contact information, show, and date. Others have a comprehensive list of questions they want answered and need the ability to email literature or follow up directly from the show. Others have specific requirements for their CRM software and how it should be uploaded and managed.

If you want to collect detailed information on your leads, lead retrieval software is a good way to save time, money, and headaches when it comes to lead retrieval at the show. However, choose the lead retrieval package that makes the most sense for your situation. Don’t pay for more than you need. And don’t buy less than you need, whether it’s for one show or for your entire show schedule. Cheaper software can actually be more expensive in the long run.

24. Share Advertising

This may not apply to everyone, but it can be a huge cost savings. If you have strategic industry partners who are exhibiting at the same show and have similar customers but aren’t direct competitors, explore opportunities to cooperate with them on show advertising and co-hosted events.

Splitting these costs will allow you to expand your marketing and networking while saving money. Splitting bar tabs and meals with common customers goes a long way without having any impact on your sales process.

25. Use Giveaways Strategically 

Giveaways or promotional products are a staple of trade shows. However, not every exhibitor uses them strategically (or wisely). Don’t treat them like candy tossed from a float at a 4th of July parade. Instead, consider how a cheap pen giveaway will be perceived by trade show attendees. Giveaways should be part of an overall strategic trade show marketing plan. 

When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck. The incentives industry is a multi-billion-dollar business with a vast range of products that can be printed, embossed, programmed, or custom-made to enhance and bring attention to your trade show exhibit.

Trade show attendees are more likely to keep giveaways that are practical, useful, and memorable. Items like water bottles, tote bags, pens, and notebooks are popular choices because they have everyday applications. In addition, consider high-quality items which are more likely to be kept. 

cost of trade shows

Budget-Friendly Travel & Lodging Tips for Exhibitor Teams

26. Rent a House

If you’re bringing a group of six or more people to a show, renting a house near the convention center can be a much more economical accommodation option than paying for individual hotel rooms. It also offers much more flexibility with transportation, meals, and meetings with clients. 

27. Combine with a Company Retreat or Offsite 

Many exhibitors use the house they rented as a venue for networking events and parties during the show. It’s also a great excuse for combining a company retreat or training with the trade show.

28. Share Team Meals 

The meal budget at a trade show is often overlooked during planning… and then the individual expense reports hit the CFO’s desk and everyone starts pointing fingers. It’s not about eating fast food. It’s about making smart decisions. Consider staying at a hotel with a complimentary breakfast. If you’re renting a house (see #26), stock the pantry with grab-and-go groceries or plan a group dinner where everyone makes their favorite dish. 

Even little decisions can make a huge difference. For example, if the show is in Las Vegas, it’s often significantly less expensive to take a taxi (or Uber) to an off-the-strip restaurant than eating in the casino. Consider shipping a couple of cases of water with your booth. That way it’s convenient during I&D and show hours and no one will be grumbling about having to pay $8 for bottled water at the concession stand. 

Finally, wining and dining clients can be pricey, but many non-competing exhibitors have shared clients attending the trade show. Consider tag-team dining with clients and split the check. It’s a win-win for everyone.  

Store Smarter: Reduce Repeated Shipping Fees

29. Store the Booth Locally

This applies to people with active trade show schedules in the same city. Rather than having the booth shipped back to the main office every time, look at having the booth stored locally in that city. It can be stored at a local or regional exhibit house, or with a transportation carrier that can store the booth for a nominal fee.

In fact, the storage fees may be less than what you would have paid to ship the booth to and from the show each time. Check with your Exhibit Appointed Contractor. They often have suggestions on storage options in convention-centric cities like Orlando, Las Vegas, and Chicago.

Cut Trade Show Rental Costs Without Cutting Quality

Here’s a secret. Walk any major trade show in Las Vegas, Orlando, or Chicago and you’ll notice one obvious change and one not so obvious one. Exhibits have gotten bigger, brighter, and bolder whether it’s a 10 ft. inline or a 30 x 40 island. It’s an impressive transformation. However, what you may not realize is that 25-35% of those designs are rentals. Yes, rental exhibits. 

Rentals are no longer the ugly stepchildren. They’re indistinguishable from their purchase siblings. Exhibitors are choosing rentals for a multitude of reasons like cost, design flexibility, and no long-term ownership hassles. Here are eight reasons to rent your next trade show exhibit. 

8 Reasons to Rent Your Next Exhibit:

1. Financial Flexibility: Renting generally requires a lower upfront investment compared to purchasing a booth. This frees up capital that can be allocated to other crucial marketing initiatives, staff training, or product development. It also eliminates ongoing expenses like storage, maintenance, and depreciation.

2. Design Flexibility: Trade shows vary in size, audience, and industry focus. Renting allows you to customize your booth’s design, size, and layout to perfectly match the specific requirements of each event. You can experiment with different configurations, graphics, and messaging, ensuring your presentation remains fresh and engaging for diverse demographics and varying floor plans.

3. Upscale Designs: The exhibition landscape is constantly evolving with new design trends and interactive technologies. Rental providers frequently update their inventory, giving you access to the latest innovations without the commitment of ownership. This enables your brand to showcase a modern and cutting-edge image at every event.

4. Minimal Ownership Headaches: Owning a booth comes with responsibilities like storage, transportation, setup, and dismantling, which can be complex and costly. Rental agreements typically include comprehensive support services, alleviating these challenges. This means less stress and more time for your team to focus on engaging with prospects and maximizing the trade show’s potential.

5. Just “Testing the Waters”: If you’re new to trade shows or want to test a new market or product, renting is a low-risk way to get started. It allows you to gauge the effectiveness of trade show marketing for your business before making a significant investment in a custom-built booth.

6. Flexible Rebranding: Trends change, and companies rebrand. An owned booth can become outdated or no longer align with your brand identity, requiring costly modifications or replacement. Renting allows you to easily update your look or completely change your exhibit to reflect new branding or marketing strategies.

7. Sustainable: Renting aligns with eco-friendly practices by promoting the reuse of exhibition booth components. This reduces waste and the demand for new materials, contributing to a more sustainable exhibiting approach.

8. Faster Solutions and Less Planning: If you decide to attend a trade show at the last minute or have a tight deadline, renting can be a faster and more efficient solution than designing and building a custom exhibit from scratch. Rental companies often have pre-configured options that can be quickly customized with your branding.

booth costs

Final Thoughts on Trade Show Costs: Plan Strategically, Spend Intentionally

Trade show costs continue to rise, just like all marketing costs. That shouldn’t surprise anyone. However, savvy marketers do what they’ve always done with their trade show program: they plan strategically, and spend intentionally. They can’t (and shouldn’t) rely on the show organizers to drive prospects to their booth. Nor should they assume that handshakes, mints, and a new booth will close sales. 

ROI matters to the C-Suite, which means managing costs while creating anxious curiosity before the show, meaningful experiences during the show, and eager follow-up after everyone has headed home. The key to managing trade show costs isn’t to be cheap. It’s making wise choices that ensure the strategic marketing plan meets its goals. 

For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.