The Ultimate Guide to Trade Show Giveaways (2026 Edition)
When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.
How Modern Smartphones and Trade Shows are Similar
You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.
How to Convert Trade Show Attendees to Customers
What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.
10 Reasons Why I Love Attending Trade Shows
Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.
Check the Meter on Your Trade Show Display. It’s Expired!
Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
Trade Show Games: The 5 Elements of Success
Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success:
Becoming Bigfoot at EXHIBITORLIVE
“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!
Top Technology Trade Shows and Exhibit Setup Tips
Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.
Hybrid Booth Layout Tips for Hardware & Software
In the days of yore, trade show exhibits were simple: graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.
EXHIBITOR 2026 FindIt Top 40 Exhibit Producers
The EXHIBITOR Group recently announced the 9th Annual FindIt Top 40 Exhibit Producers. And for the 9th consecutive year, Classic Exhibits made this prestigious list.
Recent Posts
The Ultimate Guide to Trade Show Giveaways (2026 Edition)
When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.
How Modern Smartphones and Trade Shows are Similar
You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.
How to Convert Trade Show Attendees to Customers
What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.
10 Reasons Why I Love Attending Trade Shows
Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.
Check the Meter on Your Trade Show Display. It’s Expired!
Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
Trade Show Games: The 5 Elements of Success
Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success:
Becoming Bigfoot at EXHIBITORLIVE
“Would you ever consider dressing up as Bigfoot on the show floor to help promote our Believe theme?” Are you kidding me? Did you even have the slightest sense of who you are speaking with? Do you think there is even the slightest chance I might say no? Come on! Dressing up as Bigfoot and walking the show floor for my last show? YES, PLEASE!
Top Technology Trade Shows and Exhibit Setup Tips
Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.
Hybrid Booth Layout Tips for Hardware & Software
In the days of yore, trade show exhibits were simple: graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.
EXHIBITOR 2026 FindIt Top 40 Exhibit Producers
The EXHIBITOR Group recently announced the 9th Annual FindIt Top 40 Exhibit Producers. And for the 9th consecutive year, Classic Exhibits made this prestigious list.
BOGO Offer on Symphony Portables & BannerBug Stands
Purchase a Symphony Portable in March and April and get a FREE BannerBug Banner Stand (BB-001). Choose from over 80 Symphony 10, 20, and 30 ft. kits. See the details in the promotional flyer.
EuroShop 2026 Design Trends
Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting
Small Booth Strategies for First-Time Fancy Food Exhibitors
Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.
Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026
Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.
Sustainability isn’t Rocket Science. It’s a Choice.
Exhibitors often think they need to make an either/or decision regarding sustainability. Either choose a 100-percent eco-friendly exhibit or a booth that gives Mother Nature a symbolic middle finger.