Trade Show TalesBlog

25 Ways to Cut Costs at Your Next Trade Show

November 25th, 2015 COMMENTS


Post Webinar Update

Trade shows often make up about a third of B2B marketing budgets, representing huge costs to wholesale distributors, manufacturers, and other B2B organizations. So how can you save money on your trade show exhibitions without sacrificing marketing impact? In this detailed webinar, trade show expert Mel White will provide 25 great strategies to get more from your trade show budget.

Audio/Video Replay:

This FREE Webinar Will Cover:

  • Trade show preparation tips to minimize costs.
  • How to save money on booth design and shipping.
  • Out-of-the-box strategies for increasing trade show ROI.
  • This webinar will be repeat on April 13, 2016. Look for the announcement from Handshake.

About the Presenter:

Mel White is the VP of Marketing and Business Development at Classic Exhibits, a manufacturer of exhibits, engineered aluminum extrusions, and rental solutions. For over 20 years, Mel has worked with exhibit manufacturers, distributors, and end-users to develop new products, refine their branding, and sharpen their trade show marketing.

About Handshake:
Handshake is the leading sales order management platform for wholesale, supporting both global distributed sales teams and small to medium-sized businesses.

Handshake’s powerful platform includes mobile order writing, web order management, B2B eCommerce and back office integration.


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