Shared Knowledge Newsletter June 2022

Trade Show Blog

Classic Exhibits Shared Knowledge June Newsletter

The 20 Sales Tips in 20 Minutes Webinar with Harold Mintz.

According to Harold, “Back in the early 90’s I (Harold Mintz) was working for an exhibit manufacturer training salespeople around the country about the best way to sell to the live events industry. At the time, I had never taken a single course on how to sell. Never even read a book about it. I was simply winging it.  
 
Since then, I’ve worked with and learned from numerous sales professionals and trainers. Now, with over 30 years of both sales and sales training experience, I feel more than equipped to share some of the greatest hits I’ve picked up along the way.”
   
Date:  Wednesday, June 15. Please register ASAP as space is limited: https://lnkd.in/gXEQvPgJ

Feel free to pass the link along to anyone who would benefit from this webinar.

EXHIBITORLIVE

EXHIBITORLIVE 2022

Classic Exhibits booth at EXHIBITORLIVE
Booth #1219 at EXHIBITORLIVE

As Joe Friday from Dragnet used to say, “Just the facts ma’am.”

  1. If you are attending EXHIBITORLIVE, please visit us at #1219 (20 x 30). If you haven’t registered yet, use code #4044 for a free show hall pass.
  2.  We’ll have comfy chairs and games in our booth. Plus, a chance to win $300 towards a Symphony Portable Display order.  
  3. About the games… Have your photo taken in our booth and try to beat us a memory match contest. Oh yes… and some fun tchotchkes.  
  4. Classic Exhibits attendees will include Kevin Carty, Mel White, Jim Shelman, Jen LaBruzza, Katina Rigall Zipay, Harold Mintz, Kim DeStefano, and Glenna Martin.
  5. Finally, there’s only a few days left to vote on the People’s Choice Award. Click HERE to cast your vote, once a day until June 22.

 

Women in Exhibition Breakfast 2022 at EXHIBITORLIVE

Women in Exhibition Breakfast

WIE is hosting its Annual Breakfast Event at EXHIBITORLIVE. Tickets are on sale for $50, but you can save $10 by using discount code WIESPONSOR22. That’s just enough for a bottle of water in LV. Register NOW.

Location, Date, and Time:  Wednesday, June 22 from 8-10 am in the EXHIBITORLIVE Connection Zone.

Guest speaker, MaryCay Durrant, will share how women are uniquely positioned to take on leadership roles at this time, in ways that fulfill our desires for meaning, connection, health and prosperity.

If you can’t make it to the breakfast, please visit WIE in booth #1226, just a few feet away from Classic Exhibits. BTW – The WIE display is a Symphony if you want to take a peek.

EDPA Chapters Collide Social Event at EXHIBITORLIVE

EDPA Chapters Collide

  • When:  Monday, June, 20
  • Where:  Skyfall Lounge (Delano Hotel)
  • Time: 8-10 pm

 

We’re proud to be a sponsor of the EDPA Chapters Collide Social Event on Monday night. You are cordially invited to attend, but you’ll need to register in advance HERE. It’s a great opportunity rub shoulders with colleagues (not literally please), have a cocktail or two, and nibble on some tasty snacks. All are welcome!

Storage Ratee Comparisons

Storage Rates Comparison Chart

Ever wonder what others charge for storage? We did too, so we asked Classic Distributors to share their numbers. In exchange, we agreed to publish the data anonymously and by region. Only those who sent us their rates would receive the chart. They have since gotten a first draft.

The numbers are intriguing (to say the least) with a wide range in charges. In addition, some distributors charge by sq. ft and others by cu. ft. Others charge by crate or pallet regardless of the size.

If you would like to participate, contact Harold Mintz (harold@classicexhibits.com). Once you send us your detailed storage rates, we will add them to chart (anonymously and by region) and then provide you with a copy. We’re updating the chart in batches, so the next version will be available in mid to late July. Please send your rates within the next two weeks if you want to be included.

If you’ve ever wondered if you’re charging too much or too little for storage, you’ll want to get your hands on these Storage Rate Comparisons.

Budget Portable Displays
Budget Portable Displays

Budget Portables Gallery

Not every exhibitor needs a counter, monitor, storage, or even lights. Many just want an affordable display with fabric graphics and portable assembly. For those exhibitors, we have 33 attractive and modular solutions.

Budget Portables — a new gallery in EDS. This gallery includes a wide range of designs including curves, peaks, and rectangles. All with beautiful SEG graphics and Classic’s legendary quality and packaging.

What’s even better… Symphony accessories can easily be added. The client who “only wants” a backwall may also need a workstation, literature tray, or graphic header. Clicking on the Symphony Accessories Guide in the additional images makes choosing accessories easy. We’ve even included the price of a second set of graphics on the most basic kits.

Filter by Category

Filter by Year

Recent Posts

What You Should Know about Trade Show Exhibit Budgeting

Companies should define a workable exhibit marketing budget, one that includes all related costs. However, the line between marketing expenses and exhibit marketing expenses can be somewhat fuzzy. You will want to create a well-defined budget that separates them.

The Top 10 Design Mistakes of Trade Show Graphics

You decided on your new trade show display . . . but you’re not done yet. Now, it’s time to design the graphics. You want AMAZING!. Below are 10 tips to consider when designing your next trade show graphics.

If Puppies Ran Trade Shows and Events

The following are 11 reasons why our lives would be better if puppies ran trade shows and events. To the ferret, goldfish, and lizard owners, you’re on your own.

If Kittens Ran Trade Shows and Events

If kittens ran trade shows and events, experience would be respected, every booth would have toys, two hours naps would be mandatory, and everyone would be cute and adorable. And we would all trust our instincts.

“I’ll Know It When I See It” — Every Designer’s Nightmare

For Exhibit and Graphic Designers, delivering a design that meets all the client’s needs — functionally, aesthetically, and fiscally — is the ultimate goal. But . . . that doesn’t mean the process is always flawless. Here are a few “Design Red Flags” from a Designer’s perspective which can delay the process (and increase your design fees).

What You Should Know as a New Exhibit Buyer

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

The Complete Guide to Trade Show Services (Offsite & Onsite)

Onsite trade show services include all services available at the show site. Contractors typically provide these services for show management. Turnkey services are particularly valuable for first-time exhibitors, companies with limited internal resources, or those participating in numerous shows where efficiency and consistency are paramount.

10 Tips for Designing Large Format Graphics for Trade Shows

Most designers rarely design a layout larger than a corporate booklet or perhaps a 20″ x 30″ poster. Designing for large format, like trade show graphics, is actually quite simple once you know the basic steps. All it takes is a leap of faith… and trust in my advice.

Trade Shows and the Desire to Change

Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially an inline or island exhibit for a large trade show. .

Trade Show Rental — Mullets, Trapper Keepers, Pagers, and Rentals

Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases. What surprised me was the perception and the language used to define the exhibit rental landscape.

What’s Your Trade Show Kryptonite?

We shouldn’t but we do. We hope hope hope that the next attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing.

How To Make Your Trade Show Backdrop Stand Out!

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

Is Your Trade Show Display an Oreo or a Fig Newton?

As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit this article to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy.