‘s Going On?: Word on the Street — July 4th thru July 8th

Trade Show Blog

What's Going On

Word on the Street by Kevin Carty

Lots of Exciting News

This week, I’d like to recap some recent press, promos, and blogs. There’s a lot going on in the world of Classic. We’re relentless . . .  but that’s one of the many reasons you love us (and why we love you).

Recently, Classic Exhibits/ClassicMODUL participated in a feature article for Exhibit City News. The article was an interview with three manufacturer representatives about aluminum extrusion trends. Take a look and tell us what you think. It’s more interesting than the topic would lead you to believe.

https://www.classicexhibits.com/tradeshow-blog/?p=5545

If you missed it, we have a groovy Summer of Love promotion going on right now. Otherwise know as the “Booths with Benefits” Special.

Get a FREE 22″ LCD Monitor with the purchase of any Sacagawea Hybrid unit with a workstation between now and August 31, 2011. Yeah Baby Yeah!!

If you would like the “native” file of this promotion so you can re-brand it and send it to your customer email list, you can download it from this location. Now is a great time to build excitement for those fall shows.

https://www.classicexhibits.com/tradeshow-blog/?p=5526

And lest we forget . . .  Lt. Colonel “Big Daddy” Reid Sherwood (inside joke) was recently featured in a great piece by Jeff Abramson from MaxYourImage on current Exhibit Trends. Very well done and spot on!


MaxYourImage: New Display Ideas from Reid Sherwood

Classic Exhibits participated in an Open House at Atlantic Exhibits in Philadelphia in early June. We weren’t content to collect business cards from the attendees. Instead, we decided to collect jokes. The winning joke won an Amazon Kindle. To see a compilation of the best and lamest jokes, view the YouTube post.

httpv://www.youtube.com/watch?v=PZePJ4-icbU

Finally, you might enjoy reviewing a timeline of Eco-systems Sustainable Exhibits, created by Eric Albery, the VP of Marketing and Business Development. The timeline highlights many of the important events that have shaped Eco-Systems, including the development of many eco-friendly first materials and product lines.

Eco-systems Timeline

The Eco-systems Sustainable Visual Timeline

Have a safe and restful weekend.

–Kevin Carty

https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a

Recent Posts

Top Technology Trade Shows and Exhibit Setup Tips

Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.

Hybrid Booth Layout Tips for Hardware & Software

In the days of yore, trade show exhibits were simple:  graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.