Eco-Systems Sustainable Exhibits

Trade Show Blog

Eric Albery, Guest Post

As the 2013 fall trade show season gets underway, I am often asked about the state of the industry regarding “green exhibiting” and the public perception of Eco-Systems Sustainable Exhibits. Why should I look into Eco-Systems and their design-driven yet sustainable exhibit options? Will I need to make sacrifices in design or price?

The exhibit industry and the innovation of sustainable materials have come a long way in the past 3-5 years. The idea of “green exhibiting” is not as foreign as it once was and has MANY benefits, especially when you choose Eco-Systems. The free design services, short lead-times, and unrivaled quality are a few of the reasons why Eco-Systems continues to grow as a market leader.  To help you gain a better understanding of Eco-Systems, I have listed answers to some of the most Frequently Asked Questions about us.

Cost:  Did you know that the cost of a “green” exhibit is actually the same as a standard exhibit? Often less? It’s true. This was not the case 3-5 years ago. However, in the past 3 years, the sustainable materials used in these displays is now more readily available and is being purchased at high-volume discounts. Materials and components such as recycled aluminum, bamboo, PETG, and LED lights have all seen considerable price decreases.

Design:  Do Eco-Systems exhibits need to look “green”? Absolutely not. Continuing to innovate new and versatile materials has allowed our “green” exhibits to maintain an innovative and technology-driven appeal without sacrificing the sustainable elements. Sustainable exhibits can be some of the most modern, eye-catching options on the market. See for yourself HERE.

Marketability:  For the last 5-10 years, companies of all sizes have been advertising their “green” initiatives. Whether it’s hybrid cars, alternative energy, or simple recycling policies, many companies are trying to promote themselves as environmentally friendly. Now, with our exhibits, these companies can walk the walk. Having a display that meets the same sustainability standards can give an organization instant credibility knowing they practice what they preach.

The Perfect Client:  People often ask me what type of clients/businesses Eco-Systems appeals to. Should Eco-Systems be pitched only to clients who request an eco-friendly exhibit? My answer to that is simple — Absolutely Not! To be completely honest, most of our projects are for companies that are indifferent to sustainability. Over the past few years, Eco-Systems has become known for innovative designs, competitive prices, free-design services, quality products, and unrivaled customer support. The “green” components are often considered icing on the cake.

Eco-Systems / Classic Partnership:  How are Eco-Systems and Classic Exhibits aligned? Eco-Systems Sustainable Exhibits and Classic Exhibits are marketing and manufacturing partners. Eco-Systems is headquartered in Grand Rapids, MI, where sales, marketing, design, and accounting are based. Eco-Systems shares production with Classic Exhibits in Portland, OR, where all new projects are built. Eco-Systems also has a dedicated Project Management team in Portland to oversee all our projects. Combining manufacturing resources, purchasing volume, and sharing a large production facility allows both Eco-Systems and Classic to handle more volume and to offer lower prices.

Eric Albery
Vice President of Marketing & Business Development
Eco-Systems Sustainable Exhibits

www.ecosystemsdisplays.com

Filter by Category

Filter by Year

Recent Posts

Trade Shows and the Desire to Change

Are trade shows are relevant? Is there a future for industry trade shows? Are companies willing to spend their valuable marketing dollars building a temporary structure just to attract new customers or meet with existing ones?

Buying a Trade Show Exhibit? Ten “Must Ask” Questions

It’s common to express remorse after a big ticket purchase. Typically when the purchase is infrequent, such as a home, car, or expensive equipment. Buying a trade show exhibit is that type of purchase, especially an inline or island exhibit for a large trade show. .

Trade Show Rental — Mullets, Trapper Keepers, Pagers, and Rentals

Recently, what I thought would be a simple, straight-forward conversation left me scratching my head. I was meeting with exhibit industry colleagues, and the topic turned to rentals. Admittedly, rentals shouldn’t be puzzling. Rentals have exploded at a rate 3 to 4 times faster than exhibit purchases. What surprised me was the perception and the language used to define the exhibit rental landscape.

What is Your Trade Show Kryptonite?

We shouldn’t but we do. We hope hope hope that the next attendee who walks in our booth is Superman. Not Superman Superman, but the sales equivalent of Superman. Faster to sign a contract than a speeding bullet. More powerful than the VP of Purchasing.

How To Make Your Trade Show Backdrop Stand Out!

Many exhibitors assume a backdrop is a simple two-dimensional graphic along the backwall of an exhibit. But it can be so much more. A backdrop in a 10 x 10 or 10 x 20 booth space doesn’t have to be basic. Modern inline displays come in various shapes, heights, and configurations.

Is Your Trade Show Display an Oreo or a Fig Newton?

As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit this article to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy.

Does Your Trade Show Exhibit Have To Be Clever?

That’s not to say your trade show exhibit shouldn’t be attractive. It should, but I would encourage you to focus on more practical matters the next time you design or rebrand your display. What do you need in the booth space to conduct business? Make it less about showmanship and more about conversations and information.

What Cats Can Teach Us About Trade Shows

We are a nation devoted to pets, whether they’re on the farm or in a purse. They learn from us, but we learn from them as well. The other day while watching Animal Planet with a cat in my lap, one on the sofa, and another puking upstairs ( it sounded like the world’s worst ventriloquist), I realized that we could learn a thing or two about trade show marketing from our feline companions.

Gravitee One Step — The World’s Easiest Modular Wall System

Gravitee — The World’s Easiest Modular Wall System. Unlike traditional modular wall systems, Gravitee has no loose connectors. The frames are constructed with durable engineered aluminum extrusion and the system uses time-tested patented technology.

Who is Our Biggest Trade Show Competitor?

Recently, I’ve been on the road, visiting Classic Distributors in the Midwest and South. We chat about industry trends, new products, and challenges in their market. Occasionally, they will ask me about competitors. That’s a topic, to be honest, that makes me uncomfortable.

3 Essential Trade Show Marketing Questions

These are questions every designer should ask their client before designing the ideal trade show display. If the client walks in just thinking about the nuts and bolts of the project, they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.

What You Should Know about Exhibit Marketing

Exhibit marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing.

Managing Your Trade Show Budget

Trade shows are expensive, and some costs are often puzzling to exhibition newbies, but there are multiple ways to manage those expenses with a little planning and some assistance from an experienced trade show professional. Don’t be afraid to tap into that expertise.

Why Are Trade Shows Important for Business Growth and Branding

With the rise of online meetings and ecommerce, business experts have predicted the death of trade shows and live events for 40 years. Yet, the benefits of trade shows and events have never been more important for businesses. There were over 13,000 separate events in North America in 2025 alone.