Ten “Guaranteed” Techniques to Get Traffic to Your Booth
What Can I Do to Increase Traffic to My Booth?
I get asked this a lot. I explain the importance of selecting the right show, meticulous pre-show planning, careful graphic messaging, and booth sales training. They nod and say “Yes,” “Uh huh,” “OK,” and “Of course!” But I’m no fool. I can hear their disappointment and reluctance. All that takes time, energy, planning, and a dash of creativity. In other words, it’s too much work.
The Industry Gives Back: Word on the Street — Oct. 10th thru Oct. 14th
andy Smith Memorial Golf Classic Follow Up
On Monday, October 10, hundreds of industry professionals gathered in Atlanta to honor those who are either going through medical hardships, lost their battles, or lost loved ones to sickness or accidents.
Like years past, it proved to be a highly emotionally charged event. And this year Classic Exhibits had one of their own honored, Mike Swartout, our Director of Design, who is currently battling stage 4 prostate cancer.
‘t Make Sense
I’m about to become a heretic. Get those $6 bottles of convention hall Aquafina and Dasani ready. It’s the closest thing we have to holy water.
Since the mid-90s when I fell into the trade show biz, I’ve been conditioned to believe that every organization benefits from a well-planned trade show marketing program. It doesn’t matter whether it’s a Fortune 500 Goliath operating on seven continents or a three person non-profit in Elizabethtown, KY.
Yub Nub: Word on the Street — Oct. 3rd thru Oct. 7th
Ewokese
It’s the language of Ewoks of course. But that’s not really what I am hear to talk about. No! As many of you know, this past week we launched a new “Find Reid” contest. Last time we celebrated Reid’s love affair with the with the 60’s fro. This time we revealed a little more about our little fury friend that we have all come to love and respect. Seek the Sherwok . . . an endearing creature from the land of Newaygo.
Seek Reid the Ewok — Win an Amazon Kindle Fire!
Classic Distributors: Seek Reid the Ewok in EDS
Locate Reid Sherwood on Classic Exhibits’ Exhibit Design Search to win one of two Amazon Kindle Fire Tablets. To be eligible, send your correct answer to Mel White by Friday, October 21.
The Elevator Pitch: Word on the Street — Sept. 26th thru Sept. 30th
The Elevator Pitch
Let me start of by saying that I am NOT very good at this! But, it is something I strive to improve on and a skill that I admire in others.
If you don’t know what I am referring to, it is based on the idea of stepping into an elevator with someone and saying something clearly and succinctly in a compressed time frame. Depending on the number of floors in the building, you may only have 2, 5, or 10 minutes max. It’s a cool concept and applies to business interactions everyday — whether you’re on an elevator, a plane, in a meeting, or at a social gathering.
Randy Smith Memorial Golf Classic: Word on the Street — Sept. 19th thru Sept. 23rd
The Industry Gives Back
Randy Smith Memorial Golf Classic
Every October, our industry pulls together to raise money for those struck by tragedy, illness, and/or the loss of industry colleagues.
For the industry, this year will be no different. But for Classic Exhibits and its family of companies and employees, it will be different. One of our own is a beneficiary this year. Mike Swartout, our Director of Design, who is battling Stage 4 cancer. Please read about Mike and all the recipients at the following website: https://rsmgc.org/RSMGC/www.rsmgc.org/Recipients/
”s Hybrid Display Systems
New distributors and account executives often ask, “What’s the difference between a Sacagawea Hybrid and a Perfect 10 Hybrid? Or a Magellan and a Visionary Design?” Can it be confusing? Absolutely! Classic Exhibits has six distinct hybrid lines: Sacagawea, Magellan, Perfect 10/20, Visionary Designs, SEGUE, and Euro LT. Or to look at it another way, it’s more than any other systems manufacturer. Why so many and how are they truly different?
The Bucket List Project Revealed: Word on the Street — Sept. 5th thru Sept. 9th
A few weeks ago, I described it as a “bucket list” project. But it really became so much more than that. What once started out as a bucket list project quickly turned into one of the longest, hardest and most personally gratifying project/event I have ever been a part of.
PJ20 was the name of the project: A celebration of the 20th Anniversary of Pearl Jam.
30 Second Audio Clips in Exhibit Design Search
Audio in EDS — Are You Listening?
Exhibit Design Search has a new feature — Audio. Now, that may not seem so new, what with the explosion of video, but brief audio clips are excellent way to communicate product benefits and features. Each audio clip reviews a product line, such as Sacagawea or a specific kit, such as the iPhone VK-1032. In addition, the audio complements the renderings and bullet point descriptions, while elaborating on the most important benefits of the product.
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