Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The “Seek Reid” Promotion Winners

The “Seek Reid” Promotion Winners

The Winners of the “Seek Reid” Promotion

Congratulations to the winners of the “Seek Reid” promotion who found our furry fiend in Exhibit Design Search at VK-5075, a 20 x 20 island. Their names were chosen randomly from all the correct entries.

Gary Camarato, Optima Graphics
Chuck Michel, ELITeXPO

Gary and Chuck won Amazon Kindle Fire Tablets.

EDS Changes and Enhancements:

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Finish What You Start: Word on the Street — Nov. 7th  thru Nov. 11th

EDPA Access 2011 — Why Classic Exhibits Participates: Word on the Street — Oct. 31st thru Nov. 4th

And Why You Should Too

For several years now, Classic Exhibits Inc. has been a very active participant in EDPA and the EDPA Access event held every year. Proudly I might add. Often we are asked by distributors, vendors, and other service providers why we feel the event is so important. So I thought I would share the reasons why we go, in part to persuade those who have been on the fence about attending this year.

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Happy Holiday Exhibit Specials (November and December)

Happy Holiday Exhibit Specials (November and December)

Magellan Hybrid Specials

Hold on to your dentures Grandma! We discounted 15 upscale Magellan Hybrid Designs — 15% off msrp. This is a first. We’ve never offered a 15% discount on hybrid displays before.

And these aren’t your ho-hum, get me a rocking chair displays. They’re the trade show equivalent of Thanksgiving, Christmas, Hanukkah, and New Years Eve in one amazing package! Get that mistletoe ready because you’ll want to kiss us every time you show a customer one of these sweet deals.

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7 Mistakes Exhibitors Make

7 Mistakes Exhibitors Make

Are You (or Your Customers) Making These Mistakes?

Here’s the second in a series of 3 videos outlining the “7 Mistakes Exhibitors Make.” In Part 2, trade show consultant and author Marlys Arnold covers three mistakes exhibitors make regarding booth staff and how to avoid them. Click here to view this 6-minute video on YouTube.

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Ten “Guaranteed” Techniques to Get Traffic to Your Booth

Ten “Guaranteed” Techniques to Get Traffic to Your Booth

What Can I Do to Increase Traffic to My Booth?

I get asked this a lot. I explain the importance of selecting the right show, meticulous pre-show planning, careful graphic messaging, and booth sales training. They nod and say “Yes,” “Uh huh,” “OK,” and “Of course!” But I’m no fool. I can hear their disappointment and reluctance. All that takes time, energy, planning, and a dash of creativity. In other words, it’s too much work.

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Finish What You Start: Word on the Street — Nov. 7th  thru Nov. 11th

The Industry Gives Back: Word on the Street — Oct. 10th thru Oct. 14th

andy Smith Memorial Golf Classic Follow Up

On Monday, October 10, hundreds of industry professionals gathered in Atlanta to honor those who are either going through medical hardships, lost their battles, or lost loved ones to sickness or accidents.

Like years past, it proved to be a highly emotionally charged event. And this year Classic Exhibits had one of their own honored, Mike Swartout, our Director of Design, who is currently battling stage 4 prostate cancer.

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‘t Make Sense

‘t Make Sense

I’m about to become a heretic. Get those $6 bottles of convention hall Aquafina and Dasani ready. It’s the closest thing we have to holy water.

Since the mid-90s when I fell into the trade show biz, I’ve been conditioned to believe that every organization benefits from a well-planned trade show marketing program. It doesn’t matter whether it’s a Fortune 500 Goliath operating on seven continents or a three person non-profit in Elizabethtown, KY.

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Finish What You Start: Word on the Street — Nov. 7th  thru Nov. 11th

Yub Nub: Word on the Street — Oct. 3rd thru Oct. 7th

Ewokese

It’s the language of Ewoks of course. But that’s not really what I am hear to talk about. No! As many of you know, this past week we launched a new “Find Reid” contest. Last time we celebrated Reid’s love affair with the with the 60’s fro. This time we revealed a little more about our little fury friend that we have all come to love and respect. Seek the Sherwok . . . an endearing creature from the land of Newaygo.

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