Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits.

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

EDPA Access 2011 Review: Word on the Street — Dec. 5th thru Dec. 9th

by Mel White | Dec 11, 2011 | Kevin Carty, Word on the Street

EDPA Access Review

Success! One word that describes EDPA Access this year!

This year’s event was set at the beautiful J.W. Las Vegas Marriott Resort and Spa. It not only provided a beautiful setting, but also a nice venue for the Supplier Showcase, the networking events, and the conference sessions.

Eco-Systems Sustainable and Classic Exhibits Partner at Greenbuild Expo

by Mel White | Nov 28, 2011 | Classic Exhibit Systems, green displays, Press Releases

Demand for Green Exhibit Systems Increases

The October 2011 Greenbuild Conference and Expo in Toronto, Ontario drew over 23,000 attendees. Greenbuild Expo showcases innovative products and services that exemplify how to use “green” to grow businesses. With over 1,700 exhibiting companies at this year’s event, the demand for eco-friendly tradeshow exhibits was higher than ever.

The Brand Experience: Word on the Street — Nov. 21st thru Nov. 25th

by Mel White | Nov 27, 2011 | Classic Exhibit Systems, Kevin Carty, Word on the Street

Have you ever worked with a client who obsesses about “Brand Experience”? That’s been my week. We just completed a very large retail project for a client whose brand experience is just as important as their products, if not more important.

Your EDPA VIP Pass Courtesy of Classic Exhibits Inc.

by Mel White | Nov 16, 2011 | Classic Exhibit Systems, Mel White

Your EDPA VIP Pass Courtesy of Classic Exhibits Inc.

Access 2011 in Las Vegas

Be sure to enter the discount code “seVIP11.” Please visit us in the EDPA Product Showcase to see examples of SEG aluminum extrusions and iPad counter solutions. Kevin Carty, Jim Shelman, Reid Sherwood, and Mel White will be attending the event.

The “Seek Reid” Promotion Winners

by Mel White | Nov 15, 2011 | Classic Exhibit Systems, Mel White

The Winners of the “Seek Reid” Promotion

Congratulations to the winners of the “Seek Reid” promotion who found our furry fiend in Exhibit Design Search at VK-5075, a 20 x 20 island. Their names were chosen randomly from all the correct entries.

Gary Camarato, Optima Graphics
Chuck Michel, ELITeXPO

Gary and Chuck won Amazon Kindle Fire Tablets.

EDS Changes and Enhancements:

Finish What You Start: Word on the Street — Nov. 7th thru Nov. 11th

by Mel White | Nov 13, 2011 | Classic Exhibit Systems, Kevin Carty, Word on the Street

“Finish What You Start.”

It doesn’t matter whether it’s a chore assigned to us as a child or, or as an adult, a home project we start with good intentions only to let it linger. Your parents and now your spouse is rarely sympathetic. There’s a darn good chance they’ll launch into the “Finish what you start” speech.

EDPA Access 2011 — Why Classic Exhibits Participates: Word on the Street — Oct. 31st thru Nov. 4th

by Mel White | Nov 6, 2011 | Kevin Carty, Word on the Street

And Why You Should Too

For several years now, Classic Exhibits Inc. has been a very active participant in EDPA and the EDPA Access event held every year. Proudly I might add. Often we are asked by distributors, vendors, and other service providers why we feel the event is so important. So I thought I would share the reasons why we go, in part to persuade those who have been on the fence about attending this year.

Happy Holiday Exhibit Specials (November and December)

by Mel White | Nov 1, 2011 | Classic Exhibit Systems, Mel White

Magellan Hybrid Specials

Hold on to your dentures Grandma! We discounted 15 upscale Magellan Hybrid Designs — 15% off msrp. This is a first. We’ve never offered a 15% discount on hybrid displays before.

And these aren’t your ho-hum, get me a rocking chair displays. They’re the trade show equivalent of Thanksgiving, Christmas, Hanukkah, and New Years Eve in one amazing package! Get that mistletoe ready because you’ll want to kiss us every time you show a customer one of these sweet deals.

7 Mistakes Exhibitors Make

by Mel White | Oct 24, 2011 | Trade Show Exhibit Tips

Are You (or Your Customers) Making These Mistakes?

Here’s the second in a series of 3 videos outlining the “7 Mistakes Exhibitors Make.” In Part 2, trade show consultant and author Marlys Arnold covers three mistakes exhibitors make regarding booth staff and how to avoid them. Click here to view this 6-minute video on YouTube.

Put Me in Coach: Word on the Street — Oct. 17th thru Oct. 21st

by Mel White | Oct 23, 2011 | Kevin Carty, Word on the Street

We’ve All Been There

We’ve all been in the position where we’ve been trying to get “that one account” for . . . forever. You patiently wait, all the while maintaining contact and slowly building a relationship, biding your time until the current vendor makes a mistake or there’s a project they either can’t do or aren’t willing to try.

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