Pedestals and Workstations and Counters! Oh My!
Do you remember last year’s trade show debacle? The booth staff complained about the lack of storage. The marketing manager wondered where and how to demo your company’s product. Especially embarrassing was the aimless wandering of potential clients.
This year is different. You included, at the suggestion of your exhibit designer, pedestals, workstations and a reception area. They are the unsung workhorses of any exhibit, easy to overlook during planning, but always missed during a show.
” x 10% Perrrfect Specials
January and February Specials on Perfect 10
Everyone stares the first time they see a Perfect 10. It’s mesmerizing how the patented “S” appears to defy gravity. The magic of the Perfect 10 is all about creative design and smart engineering. The distinctive frame is engineered for perfect weight distribution and each functional accessory— such as the cubby, monitor mount, and dimensional signage—enhances the Perfect 10’s visual and functional balance.
Out with the Old, In with the New: Word on the Street — Dec. 26th thru Dec. 30th
I trust you enjoyed your Holiday Season and were able to recharge your batteries as we head into 2012.
As is typical, the end of the year has been BUSY, especially the past two weeks with budget dumping orders as well as projects for the first three months of the year.
Small Can Be Beautiful
I can already hear the chuckles and see the smirks. Anyone who knows me, knows it would be a stretch for me to be chosen as a forward or center on any basketball team. I barely qualify as a guard on most middle school teams. But this is not about me. It was inspired by an article in The New York Times about the unloved small car trio of the Pinto, Vega, and Gremlin (Import Fighters? No, Just Punchlines).
Happy Holidays from the Classic Family
Classic Exhibits Holiday Greeting — 2011
‘ll Never Be the Cheapest
The Cheapest
Anyone who sells a product or provides a service will invariably get asked at some point, “Why aren’t your prices lower?” That’s a tough question because the answer isn’t always what the questioner wants to hear. Frankly, everyone thinks everyone else charges too much. It’s the nature of buying and selling.
At Classic Exhibits, we get asked that question from time to time. Typically, it’s by a distributor who’s competing against an online display site like www.sittinginmybathrobe.com or www.10percentmarginsrule.com. Their prices are cheaper, sometimes significantly cheaper on basic products like pop ups, banner stands, etc.
We could apologize . . . but we won’t. We’re not selling products of similar quality and design or offering the same “take it or leave it” service. So, why are our prices our prices?
EDPA Access 2011 Review: Word on the Street — Dec. 5th thru Dec. 9th
EDPA Access Review
Success! One word that describes EDPA Access this year!
This year’s event was set at the beautiful J.W. Las Vegas Marriott Resort and Spa. It not only provided a beautiful setting, but also a nice venue for the Supplier Showcase, the networking events, and the conference sessions.
Eco-Systems Sustainable and Classic Exhibits Partner at Greenbuild Expo
Demand for Green Exhibit Systems Increases
The October 2011 Greenbuild Conference and Expo in Toronto, Ontario drew over 23,000 attendees. Greenbuild Expo showcases innovative products and services that exemplify how to use “green” to grow businesses. With over 1,700 exhibiting companies at this year’s event, the demand for eco-friendly tradeshow exhibits was higher than ever.
The Brand Experience: Word on the Street — Nov. 21st thru Nov. 25th
Have you ever worked with a client who obsesses about “Brand Experience”? That’s been my week. We just completed a very large retail project for a client whose brand experience is just as important as their products, if not more important.
Your EDPA VIP Pass Courtesy of Classic Exhibits Inc.
Your EDPA VIP Pass Courtesy of Classic Exhibits Inc.
Access 2011 in Las Vegas
Be sure to enter the discount code “seVIP11.” Please visit us in the EDPA Product Showcase to see examples of SEG aluminum extrusions and iPad counter solutions. Kevin Carty, Jim Shelman, Reid Sherwood, and Mel White will be attending the event.
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