Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

‘s Sage Advice: Trade Shows Work

‘s Sage Advice: Trade Shows Work

If you’ve ever visited us in Portland, you know that we always treat you to lunch at Bob’ Red Mill. Bob’s Red Mill packages whole grain products, such as oatmeal, beans, bread mixes, etc., for supermarkets in North America and around the world. You may not recognize the name, but the next time you visit your local supermarket, head to the “healthy foods” section and you’ll see Bob’s Red Mill products in clear cellophane bags. They also happen to have a restaurant and company store on International Way.

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Meet Katina Rigall, Designer: Word on the Street — Jan. 16th thru Jan. 20th

Meet Katina Rigall, Designer: Word on the Street — Jan. 16th thru Jan. 20th

Our Newest Design Addition — Katina Rigall

We are excited to welcome Katina Rigall to Classic Exhibits. Katina has an extensive custom design background, along with a solid knowledge of portable, modular, and hybrid displays. She is going through our training program this week, otherwise known as “15 Years of Facts Crammed into 7 Brutal Days.” Rather than give you a high-highfalutin, PR-spin bio of Katina, we thought we’d let her introduce herself.

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100 Global Trends in 2012

100 Global Trends in 2012

100 Things to Watch in 2012 JTW Intelligence released their seventh annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the near future. Continued economic uncertainty is at the center of or driving several of these trends; another theme is the rising idea of shared responsibility. As always, new technology is a key factor as well. To view the full...

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2011 “State of the Company” Letter from Kevin Carty

2011 “State of the Company” Letter from Kevin Carty

Happy New Year! Hope you had a great Holiday Season.

Classic Exhibits Inc. and its divisions continued to rebound in 2011, after showing solid increases in 2010. Across the board, volume grew from 22 to 33 percent, depending on the division. Most refreshing, we saw no single trends, meaning our sales volume came from kits and custom, rentals and extrusions, and trade shows and retail. Nearly every week we were surprised by interesting projects that challenged and stimulated us.

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Pedestals and Workstations and Counters! Oh My!

Pedestals and Workstations and Counters! Oh My!

Do you remember last year’s trade show debacle? The booth staff complained about the lack of storage. The marketing manager wondered where and how to demo your company’s product. Especially embarrassing was the aimless wandering of potential clients.

This year is different. You included, at the suggestion of your exhibit designer, pedestals, workstations and a reception area. They are the unsung workhorses of any exhibit, easy to overlook during planning, but always missed during a show.

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” x 10% Perrrfect Specials

” x 10% Perrrfect Specials

January and February Specials on Perfect 10

Everyone stares the first time they see a Perfect 10. It’s mesmerizing how the patented “S” appears to defy gravity. The magic of the Perfect 10 is all about creative design and smart engineering. The distinctive frame is engineered for perfect weight distribution and each functional accessory— such as the cubby, monitor mount, and dimensional signage—enhances the Perfect 10’s visual and functional balance.

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Small Can Be Beautiful

Small Can Be Beautiful

I can already hear the chuckles and see the smirks. Anyone who knows me, knows it would be a stretch for me to be chosen as a forward or center on any basketball team. I barely qualify as a guard on most middle school teams. But this is not about me. It was inspired by an article in The New York Times about the unloved small car trio of the Pinto, Vega, and Gremlin (Import Fighters? No, Just Punchlines).

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‘ll Never Be the Cheapest

‘ll Never Be the Cheapest

The Cheapest

Anyone who sells a product or provides a service will invariably get asked at some point, “Why aren’t your prices lower?” That’s a tough question because the answer isn’t always what the questioner wants to hear. Frankly, everyone thinks everyone else charges too much. It’s the nature of buying and selling.

At Classic Exhibits, we get asked that question from time to time. Typically, it’s by a distributor who’s competing against an online display site like www.sittinginmybathrobe.com or www.10percentmarginsrule.com. Their prices are cheaper, sometimes significantly cheaper on basic products like pop ups, banner stands, etc.

We could apologize . . . but we won’t. We’re not selling products of similar quality and design or offering the same “take it or leave it” service. So, why are our prices our prices?

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