Tips for a Successful Business Trip
Starting in 2000, my primary job has been to travel around the country to meet with potential customers or to work with existing customers. For eight years, I worked for Optima Graphics and for the past year and a half, I have worked for Classic Exhibits/ClassicMODUL. Generally, I would leave either on a Sunday evening or early Monday morning, fly to a city, and visit customers within the area (or within an hour or two of the city). I always tried to schedule a mid-afternoon flight home on Friday so I was home by Friday evening and the weekend. Ten years later (almost), I am a true road warrior and feel qualified to share the keys to a successful business trip.
What You Should Know about Event and Trade Show Etiquette
You have worked hard to design the perfect exhibit and the most effective marketing materials, but your performance in the booth—how your staff greets and assists attendees—will determine whether your show is a success. Booth etiquette refers to the conduct, presentation, and performance of your booth staff. The following are commonsense booth etiquette tips.
Word on the Street — August 24th thru August 28th
The headline this week is clearly self-promoting. But there’s a good reason. Last week we talked about the upturn in business. This week the upturn continued, so much of my time was devoted to orders, quotes, and production.
What the Heck are Hybrid Exhibits (and why is everyone talking about them)?
Perhaps no term is more hyped and less understood in the exhibit industry than “hybrid.” Nearly every exhibit manufacturer and custom builder refers to their latest designs as portable hybrids, modular, hybrids, or even custom hybrids. Why the emphasis on this term? The answer is simple: Value. More than ever, exhibitors are demanding displays that do everything – assemble quickly, look custom, ship light, and reconfigure. Just a few years ago that would have been impossible, but not any more.
Word on the Street — August 17th thru August 21st
Well, I am a happy to say that you are not the only one busy this week, although I was beginning to wonder if the August through October trade show season was ever going to kick into gear. I am working on multiple quotes and projects, trying to get them all finished by mid-afternoon so this week’s post will be brief.
The Secret Life of a Pop Up Display
As you can imagine, pop up displays have secrets. Most are positive and life affirming. Others are tragic and very sad. Typically we don’t share our stories with humans, but as a group we’ve decided it’s about time these secrets are revealed in the hopes of improving the lives of all pop ups.
Word on the Street — August 10th thru August 14th
OK, nobody’s looking, so you’re safe — Raise your hand if you have a Facebook, Twitter, LinkedIn or MySpace account. If your hand is not up, then you are either lying or you are reading this on paper because you still haven’t figured out how to turn on a computer.
Word on the Street — August 3rd thru August 7th
By now, I am sure most of you have seen, used, or had some experience with Classic Exhibits’ Design Search. It has proven to be one of the most powerful tools on the web to explore display designs, exhibit photos, and trade show tips.
Word on the Street — July 27th thru July 31st
If you are like me, you work long hours, travel more than you should, and constantly have work on your mind. All the while, trying to balance your home life and the current world we live in. It can be hard!
Word on the Street — July 20th thru July 24th
Follow-up from TS2 in Chicago We are back from Chicago, and I am exhausted. But then again, spending an unplanned six hours waiting around at O'Hare will do that. The six hours at O'Hare gave me the opportunity to check Twitter and LinkedIn for reactions to TS2, and to compare them to my own thoughts and reactions. Let me preface this by saying that I have a fairly unique perspective when it...
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