Industry Veteran Gina Porcaro Joins Classic Exhibits

Trade Show Blog

Gina Porcaro Joins Classic Exhibits
Kevin Carty with Gina Porcaro

NEW Regional Sales Manager Gina Porcaro

Classic Exhibits is proud to announce that respected industry veteran Gina Porcaro has joined the company. Gina will serve as the Regional Sales Manager responsible for Michigan, Ohio, Pennsylvania, New York, New England, and Eastern Canada.

Gina started in the print industry in 1995 where she worked as a production artist for an offset and large format printer in Grand Rapids, MI. In 2000, she moved into a recruiting/sales position for marketing, advertising, and creative. In 2003, she transitioned into sales at a trade show company, an industry she knew very little about, but quickly realized the creative, fast-paced, and varied pace of the exhibit industry was an ideal fit for her personality and skills. In 2008, Gina joined Optima, now Taylor, as a salesperson where she had a successful career for almost 15 years. 

“I am excited to bring my sales and industry experience to Classic Exhibits as a Regional Sales Manager. Classic and I have had a mutually beneficial partnership for years. Based on my experience with Classic and their Distributors, I can say without any hesitation that they are the exhibit industry’s leading private-label manufacturer. I look forward to working with Classic distributors in a different role with the goal of growing our partnership and business together!”

According to Kevin Carty, Executive VP at Classic Exhibits, “We are delighted to have Gina as part of the Classic Exhibits Family! Although, to be honest, she has always been a part of the extended family because of our long-term partnership with Taylor/Optima. Knowing Gina personally and professionally now for nearly 20 years, I am excited for our Classic Distributor Partners who will be working with a person of such high character and professionalism. She joins Jen LaBruzza, Tom Beard, and Harold Mintz in their respective regions. Our Distributor Partner Family is in the BEST hands anyone could ask for.”

You can contact Gina Porcaro at gina@classicexhibits.com. Or message her via LinkedIn at https://www.linkedin.com/in/gina-porcaro-969a641/.

**************

Classic Exhibits Inc. – Based in Portland, Oregon, Classic Exhibits Inc. designs and builds exhibit and event structures for Exhibit Houses and Distributors throughout North America. As a private-label manufacturer, Classic fills a unique role within the exhibit industry. The company works with client-facing exhibit companies to assist them with portable, modular, and custom projects, both purchase and rental, as an “invisible” partner.

There are more than 200 Classic Exhibits Distributors in North America and in select international markets. For more information, see www.classicexhibits.com. www.ecossystemsdisplays.com, and www.classicmodul.com.   

Classic Exhibits National Sales Territory

Recent Posts

Top Technology Trade Shows and Exhibit Setup Tips

Technology companies understand that a successful trade show can boost their sales for the year. As a result, they take their trade show planning seriously. They develop a comprehensive strategy for their pre-show, show, and post show activities.

Hybrid Booth Layout Tips for Hardware & Software

In the days of yore, trade show exhibits were simple:  graphics, products, and lights. Today’s exhibits feature hybrid booth layouts blending hardware and software. This physical and digital combination creates both design complexity and marketing opportunities.

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.