Four Part Interview with Mel White, Classic Exhibits Inc.

Trade Show Blog

I’m on a trade show modeling website?!

Here’s a shocker friends. I’m on a modeling website . . .  and no money was exchanged. Margaret Colebeck from Vantage Advertising conducted an interview with me about displays, design trends, and the exhibit industry which they posted on their blog. I’m usually not “chatty” (quit laughing Kevin), but this time I made an exception. They had to post it in four installments.

This is the introduction at Vantage Advertising:

“Are you interested in learning more about the world of trade show exhibits and what types of designs can fit your needs? Then, you’re in luck! The following blog post is the 1st of 4 installments of our interview with trade show booth display expert, Mel White, VP of Marketing/Business Development at Classic Exhibits. The goal of this interview is to educate, inspire, and enlighten experienced trade show exhibitors, like yourself, about the world of trade show displays.”

The links below will take you to the interview. No skimming.

  • Part 1 — Selecting a Design
  • Part 2 — How Much Does It Cost
  • Part 3 — Current Trends
  • Part 4 — Renting vs. Purchasing

Vantage Advertising, also known as Models4tradeshows.com, is a nationwide event staffing company that hires trade show models, spokes models, and promotional models for events throughout the United States and parts of Canada. The company’s business model centers around that idea that by matching business marketing goals with the specific skills of spoke models, businesses will see a significant increase in the return on their trade show investments.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

Recent Posts

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.