Comcast Retail Interior Project:  Word on the Street — May 23rd thru May 27th

‘s Green Initiatives: Word on the Street — May 16th thru May 20th

Classic’s Green Initiatives

So, you may be saying “well it’s about time!” But not so fast.

Over the past three to four years, we have witnessed a lot of companies jump, or should I say “belly-flop,” into the Green/Sustainable movement. In doing so, many have, quite frankly, looked foolish by attempting to make “Green” a marketing ploy rather than a responsible business plan. I’m sure you’ve seen many of the claims. My favorite was the exhibit company that claimed their lunchroom was a green initiative since many employees ate there rather than driving to a fast food joint.

Comcast Retail Interior Project:  Word on the Street — May 23rd thru May 27th

A Picture is Worth a Thousand Words: Word on the Street — May 2nd thru May 6th

A Picture is Worth a Thousand Words

This week, I was on the road visiting new and potential distributors for Classic and ClassicMODUL. Meeting with these folks reminded me of the power of photos in our business. Frankly, I take photos for granted since we take multiple shots of every display we build. I assume other manufacturers do the same thing. It makes sense. Photos document the order and serve as a convenient point of reference if there are questions once the exhibit arrives or several years later when the client wants to modify the design or reorder parts.

Comcast Retail Interior Project:  Word on the Street — May 23rd thru May 27th

What Did We Learn from the Recession: Word on the Street — April 11th thru April 15th

It’s Been Over Two Years. What Did We Learn?

I’m curious what we/you learned over the past two years about our industry, your business, and our customers? Here are my thoughts. Please share your thoughts as well.

First, it goes without saying that the last two years have been hard: on people, our industry, as well as our customers. But it sure feels like we are all much stronger in so many ways. Here is what I feel I’ve learned: