Word on the Street Archives - Page 12 of 41

What You Missed at The Red Diamond Congress

by Mel White | Aug 3, 2013 | Mel White, Trade Show Association, Word on the Street

Last week, I attended the E2MA Red Diamond Congress in Chicago. The Red Diamond Congress is the association’s annual three-day meeting. So what’s the RDC. It’s not a trade show like EXHIBITOR. Nor is it a meeting with colleagues held at a resort like EDPA Access. Instead, it’s in Chicago at McCormick Place. About 200+ attended, which meant it was nearly impossible not to meet everyone. That was two-thirds of the fun.

SuperNova Lightboxes “JUST DO IT.” Project: Word on the Street — July 15th thru July 19th

by Mel White | Jul 20, 2013 | Kevin Carty, Word on the Street

NIKE, the recognized leader in sporting apparel worldwide, is on the cusp of opening a new Call Center to support their Nike.com website on Monday. Classic Exhibits was able to play a small part in that space with SuperNova™ LED Lightboxes. We built out the perimeter walls of the entire work space. As you can see from the images and the video, the impact is real.

How to Build Superfans for Your Brand: Word on the Street — July 8th thru July 12th

by Mel White | Jul 14, 2013 | Kevin Carty, Word on the Street

The fact I am writing this makes me laugh. A friend and fellow music lover shared an article with me last week about my favorite band — Pearl Jam. And the reason it makes me chuckle is that as a card carrying member of the Ten Club (their fan club) since 1992, I firmly believe that Eddie, Stone, Jeff, and Mike would cringe if they knew they were being written about as smart “business strategists.”

What Do You Do With Your Time?: Word on the Street — July 1st thru July 5th

by Mel White | Jul 7, 2013 | Kevin Carty, Word on the Street

Happy 4th of July

This past week was and probably will go down as the slowest sales week of the year. Having the holiday land on a Thursday can do that. Add to that it’s in July, and you get a whole lot of nothing.

Polishing Perfection: Word on the Street — June 24th thru June 28th

by Mel White | Jun 30, 2013 | Kevin Carty, Word on the Street

First, the issue. We design, manufacture and sell tradeshow exhibits. We depend on you to find new clients or to work with your existing clients to develop their tradeshow program. But there is, at times, a fly in the ointment or a pink elephant in the room. It’s YOU!

Meet Katrina Broten, Our Design Intern: Word on the Street — June 17th thru June 21st

by Mel White | Jun 23, 2013 | Kevin Carty, Word on the Street

The Classic Family is very happy to welcome Katrina Broten to our Design Department as a Summer Design Intern. Many of you might remember Katrina from earlier postings. She and I met through the EDPA Mentorship Program with Bemidji State University last fall. During her final year, she collaborated with Mike and Katina from the Classic Exhibits Design Department as she worked on her senior projects.