Well, after last week’s sales calls, I decided that all anybody wants to talk about anymore is price. The price of EVERYTHING. Not just trade show exhibits, but everyone is looking for a deal. Looking for a deal is easy, because there is always someone or something cheaper. That doesn’t necessarily mean that it is equal, just cheaper.
The Exhibit Designers and Producers Association (EDPA) held its annual meeting a few weeks ago – ACCESS 2010. Mel and I attended as the representatives of Classic Exhibits and ClassicMODUL. The meetings are held at a warm weather resort the week after Thanksgiving. It starts on Wednesday with a golf tournament or a fishing trip for the non-golfers (I always play golf since I can fish in ice in Michigan but can’t golf in it).
Things for Which I am Thankful
It has been a while since I blogged. It wasn’t that I didn’t have anything to say, but I didn’t have anything to say that mattered. Since tomorrow is Thanksgiving, I will reflect a bit on those things for which I’m thankful for with a bit more nostalgia than normal. These are in no particular order except the last one.
(4+1) Ways to Make Your Customers Happy
A while back, I posted “6 Surefire Ways to Tick Off Your Customer.” Now let’s address this topic from another angle, namely how to make your customers happy, satisfied, and most importantly, loyal. We all know how much easier it is to retain a customer than to find a new one. This applies to the manufacturer/distributor model as well as a typical retail setting. Since I’m most familiar with the manufacturer/distributor model, I’ll discuss it from that perspective.
6 Surefire Ways to Tick Off Your Customer
No matter how long I’m in business, I am always amazed at the lengths some companies go to make their customers mad. I “get” the fact that you have to make money. I “get” the fact that the customer “ISN’T” always right (like we’ve been taught over and over again). HOWEVER, the customer is ALWAYS IMPORTANT! Here are a few surefire ways to tick off your customer.
Well, the dog days of summer are upon us. In Michigan that means upper 80’s and low 90’s and relative humidity about the same. But it also means that we are only a few days from football season.