Why Does Classic Exhibits participate in TS2
As I traveled this week, I was asked this question several times. And not for any other reason than people were curious why we participate in TS2, when we already exhibit at EXHIBITOR, EDPA, and HCEA.
April Showers Bring May Flowers . . .
While that is certainly true for those of us living in the rainy Pacific NW, in this case I’m speaking metaphorically.
Distributor Sales or Direct Sales? Why Distributors Matter.
This has been a hot topic all week.
Not that it’s something Classic has contemplated. Much to the contrary. But for some reason, I was asked about this several times.
“Do you sell direct?” . . . “Hey, can I order directly from you?” . . . “Why don’t you sell direct?”
What’s Your Corporate Culture?
When it comes to your corporate culture, do your customers and stakeholders share your perception? Too often, the answer is an emphatic “NO!”
I read an interesting blog post this week regarding American Airlines that I would like to share. And let me start out by saying I am an “American Guy” when it comes to flying. I fly American Airlines almost exclusively. Having said that . . . This posting really made me reflect on AA and realize a few things.
International Partners Visit
This week was busy both with orders and meetings. But I want to speak in particular about the meetings we held on Monday and Tuesday with our friends and partners from MODUL International.
R & D: Seven (Not so Simple) Steps
Just writing “Seven Steps” makes it sound so simple, like it has a defined start and finish. But if you do much of it, you know it’s a living, breathing thing that never really rests. To stay ahead, you have to constantly be thinking of innovative and practical designs for your customers (See Design Monday this week for example).