Have you ever worked with a client who obsesses about “Brand Experience”? That’s been my week. We just completed a very large retail project for a client whose brand experience is just as important as their products, if not more important.
“Finish What You Start.”
It doesn’t matter whether it’s a chore assigned to us as a child or, or as an adult, a home project we start with good intentions only to let it linger. Your parents and now your spouse is rarely sympathetic. There’s a darn good chance they’ll launch into the “Finish what you start” speech.
And Why You Should Too
For several years now, Classic Exhibits Inc. has been a very active participant in EDPA and the EDPA Access event held every year. Proudly I might add. Often we are asked by distributors, vendors, and other service providers why we feel the event is so important. So I thought I would share the reasons why we go, in part to persuade those who have been on the fence about attending this year.
We’ve All Been There
We’ve all been in the position where we’ve been trying to get “that one account” for . . . forever. You patiently wait, all the while maintaining contact and slowly building a relationship, biding your time until the current vendor makes a mistake or there’s a project they either can’t do or aren’t willing to try.
andy Smith Memorial Golf Classic Follow Up
On Monday, October 10, hundreds of industry professionals gathered in Atlanta to honor those who are either going through medical hardships, lost their battles, or lost loved ones to sickness or accidents.
Like years past, it proved to be a highly emotionally charged event. And this year Classic Exhibits had one of their own honored, Mike Swartout, our Director of Design, who is currently battling stage 4 prostate cancer.
Ewokese
It’s the language of Ewoks of course. But that’s not really what I am hear to talk about. No! As many of you know, this past week we launched a new “Find Reid” contest. Last time we celebrated Reid’s love affair with the with the 60’s fro. This time we revealed a little more about our little fury friend that we have all come to love and respect. Seek the Sherwok . . . an endearing creature from the land of Newaygo.