Are We Asking Exhibitors the Wrong Questions?
Goals? Objectives? Or Something Else. Recently I attended a charity event with a social mixer. Several introductions later, I was conversing with a CEO about trade shows. He grumbled about drayage, shipping, and labor. I sympathized. Then he shifted to ROI. His...
Industry Veteran Gina Porcaro Joins Classic Exhibits
Kevin Carty with Gina Porcaro NEW Regional Sales Manager Gina Porcaro Classic Exhibits is proud to announce that respected industry veteran Gina Porcaro has joined the company. Gina will serve as the Regional Sales Manager responsible for Michigan, Ohio, Pennsylvania,...
What Bigfoot Can Teach Us about Trade Shows
Advice about Trade Shows from the Big Guy Trade Show Tips from Sasquatch Sasquatch is no seven-foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without...
Why is Trade Show Marketing So D@mn Hard?
How to be successful with trade show marketing. Trade show marketing is less structured, more unpredictable, and frankly, messier than other forms of marketing. It can be difficult to measure the results.
One Thousand Seven Hundred and Forty-one Miles w/ Harold Mintz
Notes from Visiting Classic Distributors in December