Trade Show TalesBlog

EuroShop 2014 Update: Day 2 Video and Photos

February 17th, 2014 7 COMMENTS

The EuroShop 2014 adventure continues with Mel and Katina. On Day 2, they visit the smaller tradeshow exhibition hall with the mostly 3 x 3 and 3 x 6 meter booths, and then turn their attention to mannequins, retail fixtures, supermarket displays, refrigeration, and all things esoteric to retail merchandising and marketing.

Be sure to see the photo describing the lightbox that even the “ladies” can assemble and a photo of Katina with Mary Poppins. We half expected to see Ron Burgundy in the “Ladies Lightbox” space.

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


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7 Responses to “EuroShop 2014 Update: Day 2 Video and Photos”

  1. Kevin Carty says:

    Very very cool update you two. Safe travels the rest of the week.
    Sounds like Mel found a good breakfast in Germany once again as well 🙂

  2. Selwyn says:

    Thanks for sharing the cool exhibit designs
    Love it

  3. Mel says:

    Love the breakfasts in Germany. Terrific show.

    Katina and I have seen quite a few colleagues from the States. We’ve enjoyed hearing their perspectives on the designs, the European trade show industry, and all things EuroShop.

  4. JZ says:

    All the Manequin build up and no photos! I know.. I know.. Top secret.. Lots of extraordinary designs!

  5. I’m with JZ … surprised there weren’t any mannequin photos. But seriously … awesome designs & thanks for sharing!

  6. Mel says:

    John and Marlys —

    We’ll be sure to include some of the mannequin photos in installment #4. Can’t say I entirely felt comfortable taking photos of nude and semi-nude “dolls” but if you insist. 😉


  7. Katina says:

    JZ and Marlys, did you check out the day 5 photos? I got you those mannequin shots you requested. I was pretty focused on taking images that I thought would be helpful for booth design references back in the States, and like I mentioned…the mannequins were a little creepy. But some of the mannequin displays were very inspiring, check it out! Okay, I have to go now, the keyboards in Germany have the “Y” and “Z” in opposite spaces and the punctuation is also very confusing. §ee yoü soon at Exhißitör!

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