| November 2019

Trade Show Blog

The NEW Symphony System

Designing a portable display system in today’s ultra-competitive market takes guts. Not only must it be durable, easy-to-assembly, and (preferably) tool-less, but it must also feature accessories like monitor/tablet mounts, workstations, counters, and storage. And if that wasn’t enough, it must be attractive and represent a real value.

In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes. Symphony will be both familiar and unlike anything you’ve ever seen before. That takes guts!  Coming Soon!

2020 Branded Exhibit Design Search

A few days ago, you received an email about the revised Branded EDS Program. We listened and made changes to the program introduced last year, including adding an earned rebate incentive. We made the incentive reasonable so most Classic Distributor Partners could reach those sales levels easily.

Best of all, if your wholesale sales were at least $150,000 in 2019
and you have an active EDS website, then you won’t receive an
invoice for 2020. Nothing. Nada. Gratis.

If you have questions about your existing Exhibit Design Search, or you would like to add a branded EDS to your website, contact Mel White, Jen LaBruzza, or Harold Mintz. They can explain the features and benefits of branded EDS sites, including our strategic EDS partnerships with Optima, CORT, Brumark, and Display Supply and Lighting.

Just Like the Wizard of OZ

At Classic Exhibits, we’re kinda like the Wizard of Oz. We love to create display magic, but we do it hiding behind a curtain as much as possible. On occasion we pull that curtain back, like at EXHIBITORLIVE or award programs. Otherwise, we’re invisible.

Recently, we agreed to a corporate profile in Exhibit City News, which we’ve never done before in any publication. It was in the September/October issue. If you didn’t get a chance to read it, here’s the online version: Classic Exhibits Inc.: An Industry Chameleon.

If we’ve learned anything over the years, it’s that people find it challenging to describe who we are and what we do, even our most loyal distributor partners. The article does a good job of making that clearer and includes quotes from Kevin Carty, Katina Rigall Zipay, and Mel White.

EDPA Access 2019

Kevin Carty and Jen LaBruzza will be attending EDPA Access in Tucson, AZ on December 4-6. Ask about several exciting custom projects (Star Wars, The Walking Dead, and corporate branding). There’s a lot going on at Classic and even more changes coming in 2020. 

Videos

Recent Posts

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.