| July 2020 Newsletter

Trade Show Blog

Your PPE Wingman

Personal Protection guidelines are starting to unfold for schools, universities, medical facilities, and businesses. We are deep in that mix and know it very well. Currently, we have about twenty schools under our belt, eight banks, and several hospitals. And the requests are growing exponentially.

PPE is an immediate need for these organizations, and they are desperate for your guidance and expertise. They don’t want tacky acrylic barriers held together with Velcro and unfinished wood. They want attractive, professional solutions.

You can significantly increase your closing percentage by asking us to participate in the call with your client. We’re available, whether you need assistance on product specifications, design, or simply a wingman to close the deal.

PPE Business is Local

From our experience, all PPE business is local. Your greatest asset is leveraging local relationships, personal friendships, and existing clients to find new opportunities. People love doing business with friends, acquaintances and vendors who support them. In most cases, they won’t find or contact you. You have to find them by calling, emailing, or visiting their website or social media pages. 

The planning process has started for schools, churches, banks, museums, retail locations and offices so the timing is ideal. Become the local expert for PPE products. We’re here to help you any way we can.

Exhibit Design Search Updates

Whether you call it shifting, pivoting, or evolving, we aren’t standing still. There are Five New Galleries in EDS: 

  1. PlaceLyft Office Systems:  Modular Personal Protection Office Solutions
  2. Hand Sanitizer Stands: Heavy-Duty Stand Tough™ Sanitizer Stands
  3. Safety Dividers: Customizable Aluminum and Acrylic/Sintra Partitions
  4. Office/Retail Lightboxes: SuperNova LED Lightboxes
  5. Interactive Displays: In Partnership with Blue Pony

New Rental Savings

Jim Shelman and his team have made extensive updates to the (3) Rental Galleries. New designs, more details, and even a SALE. 

The designs include SuperNova lightboxes, Gravitee inlines and islands, and even promotional prices on our newest portable system, Symphony. We expect rentals, especially customized rentals, to be active once trade show return as exhibitors choose smaller and more affordable options.

See all 12 Rental Designs on sale in Exhibit Design Search.

Join Us at the Together Again Expo in Orlando on July 24

Kevin, Jen, and Katina will be in Orlando on July 24 for the Together Again Expo. In booth #400, a 10 x 20 Symphony and Gravitee Display, along with examples of our Hand Sanitzer Stands. They are planning several live broadcasts.

No need to preregister. All are invited! Save the links below!

Pre-Show: Thursday, July 23 | Noon EST / 9 am PST
https://lnkd.in/gEJxVdS

Show Day: Friday, July 24 | Noon EST / 9 am PST
https://lnkd.in/gzeKMzv

If you are attending the event in Orlando, please stop by and visit them while adhering to mask and social distancing protocols. 

The show organizers have virtual training and panel sessions planned as well. You will need to register if you want to attend any of those activities. Fingers crossed that it sends the right message that the trade show industry can be active and responsible.

Employment Love Connection

Displaced? Furloughed? Laid off? We would like to help if possible. As a national manufacturer with over 200 distributors, we know there are people looking for other great people. That need will be even greater in the coming months.

Let us know if we can make any employment love connections. We would love to assist. Reach out to Jen LaBruzza, Harold Mintz, or Tom Beard.

Recent Posts

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.

The (3) Types of Portable Trade Show Displays

No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.