NOT The Real Housewives of Atlanta
Earlier this week, Classic Exhibits hosted the Countdown to Trade Show Success webinar with trade show marketing expert Marlys Arnold. I wish EVERY EXHIBITOR would take 45 minutes and watch it. She presented practical advice about exhibit marketing, graphics, and booth etiquette. If nothing else, start watching at the 29 minute mark, “The 10 Commandments of Booth Staffing.” Excellent advice and spot-on photos of bad and good behavior.
Take my advice (please!): Bookmark this video and send it to anyone new to trade shows and exhibit marketing.
In the time it takes to watch an episode of The Real Housewives of Atlanta, an exhibitor could save thousands of dollars in future trade show expenses and increase their show leads and sales (and isn’t that what it’s all about?).
Should you have any questions, contact marnold@imagespecialist.com.
–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
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Tags: booth behavior, Classic Exhibits, Marlys Arnold, trade show etiquette, Trade Show Marketing, Trade Shows