Your Exhibit Success Challenge Series

Trade Show Blog

Let the Challenge Begin!

Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond.

Agenda
8/6    Katina Rigall from Classic Exhibits Inc.:  “Design Trends for Memorable Exhibits”
8/8    Simon Harrop from BRAND Sense:  “Incorporating Multisensory Marketing”
8/13  Heidi Thorne from PromowithPurposeToday.com:  “Creative Ideas for Promotions”
8/15  Steve Lager from AudioVision Productions:  “How to Use Video to Promote & Engage”
8/20  Marlys Arnold from Exhibit Marketers Café:  “Who’s the Face of Your Exhibit?”
8/22  Siobhan Connellan from Experient:  “Lead Management Secrets”

How to Participate

Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays). You’ll have until Sunday night that week to listen before the replays go away.

Also each week, we’ll be issuing a Challenge related to that week’s topic. While it will require some thoughtful consideration, it won’t take a ton of time for you to complete. And keep in mind that these Challenges are ultimately designed to move you forward in your exhibit marketing strategies!

Your Reward

Complete all three weekly Challenges and you’ll have the opportunity to pick my brain … for free! Simply submit a short form each week to share your ah-ha’s from each speaker and respond to the Challenge. I’ll send you an invitation to a VIP call in September where you can ask me anything. (And yes, that will be recorded as well.)

Bonus Goodies

Just because this is a virtual event doesn’t mean you can’t have some goodies for your tote bag! So here’s my first bonus gift for you: An excerpt from Build a Better Trade Show Image on setting goals (PDF)

For more great exhibiting strategies, join us in the Exhibit Marketers Café — It’s the place to get what you need to nourish and refresh your exhibit marketing program.

See you in the Challenge!
Marlys Arnold

P.S. Want to recommend the YES Challenge to someone? Please don’t forward this e-mail, but instead send them to www.exhibitmarketerscafe.com/yeschallenge. (And of course sharing that link on Twitter, Facebook or LinkedIn is also appreciated – Thanks!)

Recent Posts

EuroShop 2026 Design Trends

Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting

Small Booth Strategies for First-Time Fancy Food Exhibitors

Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.

Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026

Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.

Trade Shows are a Journey. Send Sacagawea.

The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.

Introducing the New Classic Website!

Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.

What Makes a Good Trade Show Booth?

When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.

More Mix & Match Rentals from Classic Rental Solutions

About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.

Our Membership in the Xperiential Marketplace

Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.

The Power of a Branded Trade Show Exhibit: Strategy + Examples

Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.

The (3) Types of Portable Trade Show Displays

No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.