Recorded on July 28, 2021. For more information about Classic Exhibits or Exhibit Design Search, contact Mel White at https://www.classicexhibits.com.
Webinar Outline
THE BASICS (@ 1:20 min)
• Design Database of 1500 displays, 9000 photo, and 84 articles
• Public Website(s), developed for Classic Distributors and their clients
• 32 Product/Design galleries, mostly Classic but also (2) Optima [OP], (2) CORT [CT], (1) Brumark [BR], and (1) DS&L [DL]
• Divided into sizes or product groups
o Island, Inlines, 10 ft., 20 ft.
o Rentals, Sustainable, Charging Solutions, Counters, etc.
• Quick click menus to search by size, price, or product line
• Specials and Lightning Deals
• Within galleries, product descriptions via bullets, text, and hyperlinks
• Video and audio clips
• Unbranded literature
• Retail prices
ADVANCED SKILLS (@ 7:25 min)
• Classic, Branded, Unbranded w/ prices, Unbranded w/o prices
• Search (kit, feature, or any text)
o GK-2005
o Associated or related kits
• Advanced Search – Fine-tune your search parameters (10:33 min)
o Price range
o Include or exclude rentals
o Booth size
o Sort
o Text
o Or by Product Gallery Groups
o Check All/Uncheck All
o Example
$7,000 to $14,000
10 x 20
Exhibits
68 designs
Fine-tuning: Unclick the pop-ups
46 designs
Lightbox
4 designs
• Past 5 Days (@ 15:27 min)
o Background
o Why it matters
o Search all weeks, View by week, Random
o Search by sizes
o Text search: 10 x 20, custom
o Links to products and job numbers
o My Gallery
• Home Page/Modern Inline Exhibits (@ 19:24 min)
o Corner Clues: backlit, modular, eco-friendly
o Corner Clues: rent
o My Gallery
o VK-1334 | Modular Inline
Purchase and Rental Prices
Add to My Gallery
Rental Price – hardware and graphics
Links to “Associated Kits”
Photos
Print button
Specs Tab: Downloadable setup instructions, graphic dims. FAQs, Warranty, along with general information about lead times, exhibit weight (and shipping), and electrical cord management
P5D – My Gallery
Permalink
• Trade Show Tips (@ 27:00 min)
o 84 articles organized into 11 categories about trade show regulations, marketing, design, logistics, and a wide range of other topics.
o Why is this important?
Think of them as Cliff Notes: While you may not need them, your clients do (and you can’t possibly coach them on every topic). You want knowledgeable, smart, and savvy customers because those are the ones that succeed at trade shows. These articles make you the library, the source of that information.
Secondly, it’s a tutorial, guidebook, textbook for any new employee.
o Examples and how to use it
My Gallery
Standard USA Booth Regulations
10 Common Trade Show Myths
13 Common Trade Show Mistakes
How to Cut Your Trade Show Costs, Part 1, 2, and 3
Literally any of the articles about Rentals
• My Gallery – Single-most valuable tool in EDS (@ 31:16 min)
o Includes Kits, Photos, and Trade Show Tips
o Send My Selections: Simple, straightforward. Unique URL for each My Gallery
o Branded vs. Unbranded
o Saved (2) Ways: Temporarily as a cookie and on our server for 3-4 months
o Virtual Changes
o Clear My Gallery vs. Reset