An Introduction to Classic Exhibits Inc.

Welcome to the Classic Exhibits Family

Thank you for joining the Classic Exhibits Distributor Network. 

Please take a few minutes to review this Introduction. It's not intended to replace one-on-one training or working with our Designers, Project Managers, and Regional Managers. However, it should provide you with a quick overview of the tools, departments, and processes available from Classic Exhibits. 

Our corporate vision is simple. Classic Exhibits believes strongly in Shared Innovation, Shared Knowledge, Shared Responsibility, and Shared Success. In a nutshell, when you succeed, we succeed. We will work very hard to support you, and in return, we ask that you represent Classic Exhibits products with integrity and that you provide us with feedback on how we can improve. 

Contact Information: 
Phone: 503-652-2100 and 866-652-2100
Fax: 503-652-7084 
Emergency: 503-329-2299 
Online Contact Directory

Department Emails:

Training Programs and Departments

Training: We encourage new distributors to visit Classic Exhibits at our design and manufacturing facility in Portland, OR. You are welcome to visit us at any time. Twice a year, we conduct Shared Knowledge University, a two-day comprehensive training program with Classic Exhibits Industry Partners. Enrollment is limited to 30-35 attendees. If you attend SKU, Classic will pay for your lodging and meals while you are here. Contact your Regional Manager for more information:  Reid Sherwood (Eastern) or Jen LaBruzza (Western).

In addition, all new distributors and account executives should schedule the following training sessions ASAP:

  • Introduction to Classic Exhibits Products: Conducted by your regional manager (Jen LaBruzza or Reid Sherwood), this 30 min session summarizes the Classic product line and provides suggestions on how to work with Design and Project Management.
  • Exhibit Design Search: Conducted by the VP of Marketing and Business Development, Mel White, this 60 minute GoToMeeting session reviews the features and benefits of Exhibit Design Search and summarizes the Classic product line. Trust us on this . . . this session will make a huge difference to your knowledge of Classic products and processes. 

Departments: You may have already been in touch with Sales and Marketing. However, much of your daily communication will be with the Design and Customer Service/Project Management Departments at Classic. 

The Design Department handles your design and rendering requests. You can contact them via email at The Creative Director is Katina Rigall ( or 503-652-2100. If you would rather complete your own renders using our kits, just let us know. We're happy to share our 3DS files via our FTP site. Contact Design or your Regional Manager for the username and password.

The Customer Service/Project Management Department handles all quotes, orders, setup instructions, graphic dims, and any general questions. You can contact them via email at or 503-652-2100. 

Lead-times: Published lead times are on our website. In general, most 10 ft. kits are 10 business days, most 20 ft. kits are 15 business days, and most islands are 20 business days. When possible, Classic will accommodate shorter lead times, but rush fees may apply.

  • Production lead times are based on business days and DO NOT include any shipping days.
  • Production-ready artwork (when applicable) must accompany the order confirmation.
  • No order will be released to Production without a signed order confirmation.
  • Orders received after 11 am PST will be processed the next business day.
  • Shipping is based on the availability of materials and graphics. Additional charges may apply if materials or graphics must be expedited.
  • Shorter lead times may be available based on schedule openings in Customer Service and Production. Rush fees may apply.
  • Standard lead times do not apply to orders of multiple quantities.
  • Please check for product availability on ALL RENTAL exhibits in the Rental Gallery.

Exhibit Design Search

Exhibit Design Search (EDS): Exhibit Design Search is the world's largest database of exhibits and accessories featuring products from Classic Exhibits, Optima Graphics, Brumark Flooring, Display Supply and Lighting, CORT, and Eco-systems Sustainable Displays.

Distributor-branded versions of EDS are available for your website. Contact Mel White, VP of Marketing and Business Development, Reid Sherwood, or Jen LaBruzza for details. 

EDS Features:

EDS Galleries:

  • Sacagawea Portable Hybrid Displays
  • Perfect 10 Hybrid Displays
  • Visionary Designs Hybrid Exhibits
  • SEGUE Hybrid Exhibits
  • Magellan Hybrid Displays
  • Island Exhibits
  • Quadro S Pop Up Displays
  • Rental Displays and Accessories
  • eSmart Displays and Accessories (Eco-systems Sustainable Galleries)
  • Banner Stands/Table Throws (an Optima Graphics Gallery)
  • 3D Banner Stands
  • Table Top Displays
  • Counters and Pedestals
  • Workstations and Monitor Stands
  • Euro LT Modular Exhibits
  • Aero Overhead Hanging Signs
  • Intro Fabric Panel Displays
  • Fabric Pop Up Displays (an Optima Graphics Gallery)
  • Outdoor Displays (an Optima Graphics Gallery)
  • Flooring – Carpet and Padding (a Brumark Gallery)
  • Lighting – (a Display Supply and Lighting Gallery)
  • Rental Furniture #1 and #2 – (a CORT Gallery)
  • Cases and Crates

Past Five Days, Peek-a-Booth, and Trade Show Tales Blog

Past Five Days: We take photos of every exhibit we build. Many are featured on Past Five Days (P5D), an online gallery of photos we update every business day. To see P5D, click on the P5D Gallery on the Classic Home Page or the Exhibit Photos link in Exhibit Design Search. 

Peek-a-Booth Webcams: There are five live webcams in our facility with pan and zoom features. Three are in the purchase Setup Area, and two are in the Rental Area. Peek-a-Booth allows you or your customer to preview your exhibit before it ships.

  • Username: peekabooth
  • Password: (contact Customer Service or Rentals for the current password)

Design Monday, Email Broadcasts, and Tradeshow Tales Blog: Classic relies on several marketing tools to communicate with our distributors. Every Monday, we send an email (Design Monday) to distributors showcasing three new trade show exhibit designs. Periodically, we send e-broadcasts announcing specials, new products, training webinars, and updates. We use our blog, Trade Show Tales, to announce new products, specials, industry trends, and insights at Classic Exhibits. Kevin Carty, the VP of Sales, writes a weekly blog about the exhibit industry called "Word on the Street." 

Unbranded versions of Classic promotional materials are available for distributors to use. Contact your Regional Manager for details.

Search for Setup Instructions: On the bottom of the Home Page of the Classic website, you will see a search box for setup instructions. Should your customer ever lose their setup instructions, they can retrieve it simply by entering their job number. Their job number is listed on a sticker on the inside of most cases, crates, and tubs. 

If you would like to see a typical copy of Classic's setup instructions, enter 31790 into the Search for Setup Instructions. 

Other Classic Divisions

Classic Rental Solutions: Rentals is a separate division of Classic Exhibits. Our rental program is very flexible. If an existing rental kit does not match your client requirements, let us know. We are very happy to work with you on a customized solution. To get started, contact Jim Shelman, GM of Classic Rental Solutions: 

Contact Information:
Jim Shelman 
Email: or 
Phone: 503-624-2905 
Cell: 503-799-8617 

ClassicMODUL Aluminum Extrusions: ClassicMODUL, another division of Classic Exhibits, supplies engineered aluminum extrusions and accessories to the exhibit, retail, graphics, and museum trade. Customers often ask us, "When do I order from Classic Exhibits vs. when do I order from ClassicMODUL?" The easy answer is – When you want a turnkey solution order from Classic Exhibits. When you want to build it yourself, order from ClassicMODUL. 

Contact Information:
Tom Jones 
Phone: 866-864-8686 
Cell: 253-970-6693 

We encourage you to schedule your training sessions ASAP. The quicker you become familiar with Classic products and services the better your chances of closing orders. Give us a call. We'll do everything possible to ensure your success.

We're not just different. We're better.