R & D: Seven (Not so Simple) Steps
Just writing “Seven Steps” makes it sound so simple, like it has a defined start and finish. But if you do much of it, you know it’s a living, breathing thing that never really rests. To stay ahead, you have to constantly be thinking of innovative and practical designs for your customers (See Design Monday this week for example).
“On the Road Again”!
I hope last week was a great one for you all! It certainly was for me. I was on the road visiting customers and partners. I also met with several “future” partners.
Here are some of the things I learned that continue to give me hope for the state of the trade show industry.
Got Any Secret Travel Tips?
Busy week. On Monday and Tuesday, we hosted a small group of distributors for an extensive training session. On Wednesday, I was putting the final touches on a business trip for this coming week. I’ll be traveling to three separate destinations, and each destination has a distinctly different agenda. This is a complicated trip, and it made me realize that although I travel frequently, I don’t consider myself either a road warrior or an expert.
Not only is it a great song 🙂 . . . but it’s a living philosophy within Classic. As a company, if you fail to evolve or fail to take chances then you stop giving people a reason to look to you for solutions.
Following Up on Trade Show Leads . . .
To be honest, I could almost just say “I was following up on leads” and you would get the gist of my week. But I will expand, while keeping it short, because I am still in full follow-up mode even this weekend.
First, I am going to gripe a bit. Like many of you, I attend a fair number of shows. Sorta comes with the job description. Although many are industry related, there are others I attend if I’m in the area or if I know we have built a display at that show. But I am going to pick on one show in particular . . . without naming it.
POST-EXHIBITOR 2010 — Thoughts and Comments
What a week!
We are back and in follow-up mode — especially after such a great show.
My trip to Vegas actually started the week before EXHIBITOR as I arrived on Thursday to attend GlobalShop. Also a very good show this year. Then I moved over to Mandalay Bay on Friday to setup our exhibit for EXHIBITOR. I don’t know about you, but I love getting to the floor when it opens the first setup day. It’s completely empty except for the staging of the semi’s and forklifts.