20 Short and Impactful Years: Word on the Street — July 21st thru July 25th

Trade Show Blog

Kevin-Carty

Back in 1994, specifically in July 1994, I was working the 11 p.m. – 7 a.m. shift throwing overnight freight at a grocery store in Lake Oswego, Oregon. A co-worker/friend of mine had been telling me about this other job working for his dad’s business. One day, seeing that I was growing weary of the job, he asked if I was interested in coming to talk to his father about an opening. I jumped at the opportunity, if for no other reason than I wanted to see the light of day rather than sleep through it.

After a quick meeting with Lowell Nickens, the founder of Classic Exhibits, I accepted his job offer. July 8, 1994 was my start date at Classic Exhibits.

So this month is my 20th anniversary with Classic. 20 years still seems to boggle my mind, so I had to go back and think about what was going on in 1994.

Classic Exhibits_1In 1994, the Sony Playstation (first edition) was released. Netscape released the first real consumer web browser, the Mosiac 0.9., which allowed us to begin surfing the web at turtle-like speeds. The TV show Friends first aired in 1994. The long awaited Chunnel in Europe was opened, and Pearl Jam released their much acclaimed 3rd studio release album Vitalogy (one of their finest).

Thinking about that really makes me feel old. And I suppose I have aged a bit. But more than anything, it has given me the opportunity to reflect on my professional experience at Classic Exhibits. One that I am very grateful for and one that could not have happened if my now brother-in-law hadn’t introduced me to my now father in-law (Lowell Nickens), and he in turn gave me an opportunity to see the light of day.

Life is Truly an Interesting Thing

And I am a person who believes that our lives, in large part, follow a pre-written script. One that is filled with choices, but choices that ultimately lead us down a given path. And this “opportunity” that I was given some 20 years ago is directly responsible for darn near every GREAT thing that has happened to me since.

You see, my friend Eric led me to this job. In doing so, he and I became closer friends. Which led to me meeting his sister. Who is now my beautiful wife. And she in turn gave me two amazing children. Which makes me go back and think . . . Had I not listened to his offer to meet his father in the first place, I likely would not have ever been blessed with my wife and my children.

And this job has afforded me the opportunity to meet some of my best friends and mentors. Ironically, just this morning I was speaking to Rob Cohen from Display Supply and Lighting, someone I consider a great friend in life and business. In that conversation, I happened to share with him the names of some people that I consider to be more than work friends in our industry. And it made me think once again that without this job, I would never have had the opportunity to benefit from their guidance and friendship.

SKU1In the many congratulations I’ve received, people have made comments about how Classic Exhibits has really grown and flourish in part to my contributions. And while I appreciate that, my response has been simple. A good friend once said to me, “The key to building a successful business is to work with as many friends as you can.” And he was/is right. I look around each day at the shop or at any of our other offices and I see people who I genuinely enjoy working side-by-side with each day. People who I appreciate knowing and knowing their families and their life stories.

I Can’t Imagine Anything Else

The idea of coming to a place every day where I just punch a time clock and work beside people who I have no interest in knowing or who have no interest in knowing me seems like Hell on Earth.

So, to our family here at Classic Exhibits, Exhibits Northwest, Classic Rental Solutions, ClassicMODUL, Eco-Systems Sustainable and to all our vendor partners, I want to thank you for giving me a place, filled with great people, to come to each and every day. One that feels like family and allows me to work with people who I am proud to call friends.

Specifically, I want to thank Lowell Nickens (my father-in-law) for giving me an opportunity 20 years ago. And for showing/teaching me so many of the foundational “ism’s” that I have been able to apply in my work and personal life over the past 20 years.

And lastly to Mel White. Thanks for embracing the “Odd-Couple” nature of our partnership. I am pretty sure we have Oscar and Felix beat in many ways my friend. And I appreciate them all as well as your friendship and partnership.

Well, how is that for a sappy Word on the Street?  🙂

Off to vacation I go. I hope you all have a great finish to your July. And I look forward to working with you the remainder of 2014.

–Kevin
https://twitter.com/kevin_carty
https://www.linkedin.com/pub/kevin-carty/3/800/32a

[subscribe2]

Filter by Category

Filter by Year

Recent Posts

IMEX America Hosted Buyer Lounge (Condensed Version)

IMEX America 2025 brought together 17,633 participants, including more than 6,000 buyers from 75 countries, reinforcing the event’s position as a high-value marketplace for the global meetings industry. At the center of this ecosystem was the CORT Events’ Hosted Buyer Lounge, designed as a dedicated environment.

40 Weird Things You Do @ Trade Shows

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.

Why Are Companies So Bad at Trade Show Marketing?

Some companiees will hint at it. Then there are the ones who are honest. They simply don’t understand trade show marketing. That’s not surprising. It’s rarely taught on the undergraduate or graduate level. At best, it’s mentioned in passing in a marketing textbook.

10 Things Zombies Can Teach Us About Tradeshow Marketing

Single-minded Focus. You may not appreciate their all-consuming desire to eat your flesh, but they are committed to the task. They let nothing get in their way, except an ax to the brain. Your next trade show will be wildly successful, if you make it a priority, not an afterthought.

10 Things To Ask When Renting Trade Show Furniture

Selecting trade show rental furniture is a critical step in your exhibit planning timeline and it should happen well before your move-in. Ideally, you’re confirming your exhibition rental furniture several weeks (if not months) in advance.

Exhibit Design Mistakes Most Companies Don’t Realize They’re Making

What one exhibitor views as an exhibit design mistake another may view as a brilliant strategy. For example, some companies contend that a hanging sign should only include the company’s name and logo. Others would insist that it include what the company does or the problem they solve. To be fair to both… It depends.

The Ultimate Guide to Trade Show Giveaways (2026 Edition)

When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.

How Modern Smartphones and Trade Shows are Similar

You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.

How to Convert Trade Show Attendees to Customers

What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.

10 Reasons Why I Love Attending Trade Shows

Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.

Trade Show Games: The 5 Elements of Success

Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success: