The Keys to a Successful Trade Show: Pre-Planning
Advicertainment by M. Christine Delea
What’s the biggest mistake that exhibitors make? They wing it rather than plan. It could happen to you. Maybe you don’t know what to expect, or you just need a refresher. Here is some friendly trade show marketing advice with a few entertaining music videos along the way. Enjoy!
Put the same time and effort into your booth as you do with the clothes you wear. Orange sneakers with pink shoelaces? Perhaps. Short shorts? Probably not. A LBD by Coco Chanel? An Italian suit? Much better.
Think about your display the same way. It needs to be unforgettable, for all the right reasons. Attendees shouldn’t leave your booth space thinking ain’t that a shame. It shouldn’t be all glitz with no substance or simply not up to the standards of your competitors. Do your research and work with a professional.
Your booth design should explain your product, your brand, and your company’s personality — quickly. The graphics should entice, inform, and entertain. The unexpected is a plus, especially if you attend trade shows on a regular basis — Johnny One Note gets dull fast. Your booth should invite people in. In essence, it should say c’mon everybody! Come over here for something special!
Give yourself enough time before the show to think about your message and your audience. Only you know how long this will take, because only you know what has already been done.
Worried about what to say? Put your ideas down on paper and practice them but don’t over-rehearse. You don’t want to sound like a robot. But you do want to make yourself comfortable as you review your products and services with attendees.
What a Difference a Day Makes
Everyone on your team should be prepared, know their responsibilities, and be able to answer questions. You know what a difference a day makes. Don’t let an unprepared colleague feel as if they are stranded in the jungle.
With a little pre-planning you’ll be a superstar at your next show. Who knows, you may even want to go dancing to some Classic 1950s tunes. It’s all part of the thrill of participating in a trade show.
Posts in the Series:
- Trade Show Tips to the Beat of the 1950s
- Trade Show Tips to the Beat of the 1960s
- Trade Show Tips to the Beat of the 1970s
- Trade Show Tips to the Beat of the 1980s
- Trade Show Tips to the Beat of the 1990s
- Trade Show Tips to the Beat of the 2000s
- Trade Show Tips to the Beat of the 2010s
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.