GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in Trade Shows and Events. The trends are divided into four categories: Budgeting and Planning, Marketing, Technology, and Design. It’s short — only six pages if you exclude the GES ad — and it’s worth sharing.
Some Snippets:
1. Enlisting Employees: Turning to employees to influence and spread messages “within” via social media.
2. High-Tech Rides: GPS-driven car services to and from events.
3. CEO Accessibility: CEO’s of major companies are celebrities to most conference attendees. Is it time for a new term– “Buslebrities” or “CEOlebrities?”
4. Wearables and Biometrics: Leveraging branding on wearables and sending content in real time
5. Leaner But Bolder: Exhibit structures are becoming much more open and inviting. SHOCKING!!
6. Storytelling: Storytelling is the key to driving emotional connections with jaded and detached attendees.
Download the full report.
–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.