Trade Show Ideas & Inspiration

Saying the “S” Word Outloud

It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned. And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives. Moreover, they know an S-word exhibit doesn’t cost more and offers the same design flexibility and quality. 

So, why aren’t more distributors saying the S word to clients? It’s not like it’s new or weird. Perhaps it’s a simple misunderstanding or not knowing the language of S. We get it. Thankfully, you’re 50% there without even knowing it. 

  1. You’re already well-versed in LEDs, and you know the benefits of recycled aluminum. 
  2. There’s a good chance you’ve heard of FSC wood, low VOC paints, and even shipping cases made from regrind plastics.
  3. Still a little nervous? Every ecoSmart design in EDS has a Green Materials Guide. 

At Classic Exhibits, we’ve been all about the S word since 2007 with over 300 S inlines, islands, and accessories, plus a production and purchasing commitment that’s obsessive about S in every facet of our business. And this may surprise you… but at Classic, we say the S word out loud every day. 

To learn more about S, click here for our Green Materials Guide. Below are three new 10 ft. displays which wear the S badge proudly. Finally, don’t forget to visit the three S galleries in EDS.  

For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see www.classicexhibits.com and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

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