Trade Show Ideas & Inspiration

Why the Big Picture MATTERS in Graphic Design

  • Mel White

    • Glenna Martin, Graphic Design Manager

    Graphic Inspiration Galleries

    Many trade show clients and graphic designers are unfamiliar with how to design for 3D structures. If you have a client that fits that description, then our new Graphic Inspiration Galleries will be useful. We’ve dug through the Past Five Days (P5D) photo archives and identified outstanding examples of graphics. Each image has notes about why the graphics are successful (in our humble opinion). Our hope is that these notes will help you start an informed conversation with your client about their next project.

    We love using P5D as inspiration space when designing graphics — there is tons of great stuff in there. Keep checking back as we add more images and create new categories.

    In addition to the Inspiration Galleries, we’ll post a few of our favorites in the blog each month. Here are a few favorites from March:

    Otterbox:
    Wonderful combination of lifestyle photos in these graphics and bright yellow band as the focal point for copy. This display also has a unique header shape that mimics of the logo shape.
    Busch:
    It’s very unique how the images flow down the left side of this table top and land flat on the visual plane in the graphic. This does a great job of guiding your eye to their logo and copy points.
    PayTech:
    Excellent use of contrast between header and backwall graphic. The curves compliment the contrast and the ribbon’s “z” shape emphasizes their URL and copy points.
    BillPro
    Very vibrant shade of blue in these graphics. The backlighting makes all of the colors pop and look amazing. The angles in the graphics stretching around the corner creates a nice flow in a small space. This is a great example of what SuperNova lights can do for artwork.
    Federated Sample:
    This counter is a spectacular example of a customized counter. The 3D graphic elements and contrasting colors are streamlined, but amazing.
    Pacifica:
    These graphics are so simple and elegant, yet they work fantastically. The illustrated pattern and logo placement in combination with the lifestyle photos are perfect. Nice how the front curved piece extends into the space making the merchandise part of the display.

    Stay tuned for next month when we highlight examples from April.

    Glenna Martin
    Graphic Design Manager

    http://www.linkedin.com/in/glennamartin
    glenna@classicexhibits.com

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    Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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