Trade Show Ideas & Inspiration

SKU …. Part Deux: Word on the Street — October 1st thru October 5th

Word on the Street by Kevin Carty

Teacher’s Pets

Two weeks ago, we hosted our second Shared Knowledge University training. It was a very successful educational and networking event with an outstanding group of new and veteran distributors. To the attendees, we loved having you here. The give and take, your humor, and your insights made it truly special. If there was an award for Teacher’s Pets, you would have all won.

The two day training was conducted at the Classic Exhibits facility and a nearby Courtyard by Marriott. We started the mornings at the Marriott covering topics such as Exhibit Design Search, ClassicMODUL, design, project management, and presentations by Optima and Eco-Systems Sustainable. We even reviewed Classic’s business philosophy and Bread Crumb Orders. Then after lunch, we headed to Classic for hands-on product training where the attendees toured the shop, learned about the rental program, and  spent about three hours each day disassembling products as well as learning the how, why, and when of the Classic product line.

We finished each day off at a unique Portland venue. Night one, we spent in a classroom of sorts as we had dinner at the Historic McMenamins Kennedy School. Great food and fun, all while the replacement referees in the NFL sealed their fate during the final seconds of the Seattle Seahawks Monday Night football game.

Tuesday evening, we gathered at Widmer Bros. Brewery, one of the founding craft breweries in the Pacific Northwest. I appreciate everyone’s patience with the small room. The close quarters meant we got to know one another a litter better.

Enthusiastic Attendees

The key to any event is attentive and enthusiastic attendees. It makes a big difference when people are plugged in and ready to learn. The SKU attendees came prepared to learn and be engaged. We really appreciated that! This event’s attendees came from Georgia, Virginia, NY, California, Tennessee, Oregon, and Washington. Great group!

Second key is content. I hope we achieved the goal of having excellent content. Thanks to our partners from Eco-Systems Sustainable and Optima Graphics. We appreciate your participation. I also want to thank the Classic Exhibits presenters who worked hard on their content and who’s participation made a big difference.

Mel took the role as Captain Stubbing once again leading most of the aspects of the training and doing yet another phenomenal job, all the while being two days out from separating his shoulder on the Club 815 ride. Very impressive. I on the other had once again took on the role of Julie McCoy planning all the evening and lunch events on the “Lido Deck.”

We welcome your feedback on improving the SKU trainings. So please, if you attended SKU, please share your comments and suggestions with us. We will continue to tweak the event to make the experience be the best it can be for all who attend. For those who want to attend the next SKU, please let us know. We are planning a spring session but would be happy to hold one earlier if there is enough interest.

Lastly, Class of September 2012, I am very proud of you all, but remember your pledge! I have no shame yanking your diplomas if I bump into you at my local grocery store.

All the photos are compliments of Ann Keys-Spencer from Exhibit Expressions. We SINCERELY thank her for her expertise and commitment to capturing the flavor of Shared Knowledge University. So many amazing photos!

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

 

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